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How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. Here, then are some guidelines for an effective public apology. A better example of sincerity in action is the 2020 video posted by YouTube pioneer Jenna Marbles.

Publicity 343
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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

Dates: Feb 25 – 26, 2020. Spend two days mastering the latest and greatest in Communications Measurement. Dates: March 19, 2020. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 13 – 22, 2020.

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Corporate communication function shifts from cost centre to value creator

Stephen Waddington

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19.

Corporate 113
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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it?

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Page report highlights management communications opportunity

Wadds Inc.

A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. I described this shift in a paper for the Government Communication Service in 2020.

Report 64
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PR’s Charge for 2020: Redefining Purpose in Corporate Narratives

Shift Communications

Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. In the new era of activism and ‘conscious capitalism’ the communications function needs to help brands figure out how to not only align to, but show real, demonstrable action around doing good.

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3 Principles for DEI Executive Communications in 2024

Stern + Associates

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. DEI executive communications will only become more, not less, important as the issue becomes more scrutinized, nuanced and controversial. And leaders continue to see DEI as important.