PRSay

JUNE 7, 2021

Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

NewsWhip

JANUARY 19, 2021

Our latest feature which further expands our crisis management capabilities. When we launched Crisis Dashboard in October 2020, we brought the most comprehensive view of real-time news engagement and influence in the media and public spheres. How Compare helps with three key aspects of crisis management.

Crisis 78

Crisis Crisis Management Data Measurement 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Public Affairs Ethics 78

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Crisis Communications. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 71

Crisis Government Social Media Reputation 71

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Boards of such organizations are increasingly interested in their reputation value and want to understand how to measure it.

Reputation 78

Reputation Corporate Insurance Insurance 78

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 62

Crisis Government Social Media Reputation 62

Communications Conversations

APRIL 17, 2020

As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Steak-umm (@steak_umm) April 7, 2020. It’s been fascinating to watch. It’s been fascinating to watch.

Social Media 198

Social Media Brand Branding Employee 198

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

JANUARY 19, 2021

It’s too early to predict the future of business and society but NYU Stern School of Business Stern Professor and serial entrepreneur Scott Galloway has made a good start in his new book Post Corona: From Crisis to Opportunity. But the impact of the crisis has been unequal. The company floated in February 2020 at $1.1

Retail 113

Retail Crisis Education Airlines 113

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Brand and business, company news, customer stories. The same can be done for measuring internal communications’ effectiveness. The good news: There are a lot of things you can measure.

Internal 189

Internal International Data Communications 189

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. There are no best practices in a crisis. On your brand (the relationship your audience has come to know and trust with your company). Want your brand to be “more human”?

Crisis 92

Crisis Marketing Healthcare Resources 92

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Photo by domin_domin/iStock / Getty Images.

Crisis 151

Crisis Government Energy Community 151

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. What are the global trends in communications? Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

JULY 21, 2020

As we emerge from the crisis here is where I have spotted opportunities for growth. Disrupted categories Other sectors have been devastated by the crisis and need a complete rethink. Watch for innovation and move fast to help brands capitalise. Any brand that went into the crisis focused on profit must examine its priorities.

Crisis 78

Crisis Agency Enterprise Local 78

Sword and the Script

APRIL 6, 2021

At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020.

Media 106

Media SEO Analytics Analysis 106

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. January of 2020 was when the first reported cases of COVID appeared in the U.S. Don’t be that confusing brand or service. Measure. . What have we learned?

Healthcare 98

Healthcare Communications Measurement Resources 98

Prohibition

JULY 15, 2020

We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it. Here are seven brands who have made the most of a bad situation and handled their COVID comms well. — Paddy Power (@paddypower) April 5, 2020.

Brand 71

Brand Branding Healthcare Community 71

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. My instinct?

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Stephen Waddington

SEPTEMBER 10, 2020

The latest ONS data shows that the economy contracted by a fifth in the second quarter from April to June 2020. Agencies that work in sectors or provide services that have been needed during the pandemic have had an altogether different crisis. The economy is slowly recovering but the impact of COVID-19 has been brutal. in any quarter.

Agency 122

Agency Creativity Marketing Government 122

Critical Mention

AUGUST 7, 2020

Naming a Chief Technology Officer comes at a pivotal time for Critical Mention, as the company plans to follow the release of the Media Contact Database with several other exciting feature releases during the second half of 2020 and early 2021. About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Cision

MAY 13, 2016

By 2020, social media spending will account for 21 percent of marketing budgets. And while every brand’s overall goals will differ, there are a few factors all should consider. And while every brand’s overall goals will differ, there are a few factors all should consider. Not sure what you need to get started?

Meeting 120

Meeting Data Tools Social Media 120

PR in High Definition

JANUARY 23, 2020

When we (Firefly) talk about reputation, we split this out from brand or branding. We tend to think about ‘brand’ as what an organisation says about itself, whilst reputation is what others think about the organisation. How do they intend the brand to be seen? And have you asked the right questions? So, who’s on the list?

Reputation 48

Reputation Handbook Exercises Groups 48

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? Some “77% say perceptions of the role of communications as a strategic business driver changed within their organization during 2020.”. Value comes from more coverage and measurable results. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn.

Study 94

Study Marketing Survey SEO 94

PR in High Definition

JANUARY 26, 2022

Although, that light is not the ‘normal’ pace of business as we experienced it pre-2020, nor should it be. We should celebrate the developments that have come out of this difficult period, taking what we have learned from a moment of crisis to put our best foot forward for our campaigns in 2022. Investing in sustainable climate action.

Guidelines 62

Guidelines Employee Social Media Reputation 62

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. As the manager of the Emerald Hotel in the Bulgarian seaside Ravda, I can say that we managed to pass our target in 2020. Host: "Social Network" continues.

Tourism 52

Tourism Hotels Brand Branding 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. ” Implied links are simply brand mentions that appear in earned or shared media. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Bianchi Biz Blog

APRIL 26, 2021

Electric cars continue to develop: Tesla is the absolute forerunner in this respect and is not leaving the traditional car brands in a good position. In 2020, VW applied for re-admission to the UNGC – with success. Elon Musk’s comparatively young company is already worth more than VW, Daimler and BMW combined. About the Authors.

Automotive 97

Automotive Study Report Transportation 97

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. And the Q2 and Q3 performance marketing spend will likely be more brand amplification and free content with less sales-driven calls-to-action.”

Content Marketing 120

Content Marketing Marketing Advertising Advertising 120

Konnect Agency

DECEMBER 19, 2019

Analyze goals and key performance indicators (KPIs) that helped measure success. Did they improve brand image and awareness? In case of a crisis, a publicist should be available on call. By taking the time before the holiday break to prepare for the new year, you’ll end 2019 on a successful note and start 2020 on the right foot.

Agency 75

Agency Analysis Social Media Advertising 75

Sword and the Script

JUNE 30, 2020

However, in times of business stress and crisis, PR will find itself working more closely with executive leaders. Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. Who Does PR Report Currently? Unbundle PR.

Report 118

Report Publicity Survey B2B 118