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Measuring Earned Media Quality to Prove the Value of PR – Edmunds

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Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition. Download this case study to learn how Edmunds: .

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What to do during a PR crisis and how to move on

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Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DO measure your impact as things unfold.

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Onclusive Clips – Actionable Insights for Brand Reputation Management

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Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. Any negative incident can quickly escalate, causing significant damage to a brand’s image.

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Onclusive Clips – Actionable Insights for Brand Reputation Management

Onclusive

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. Any negative incident can quickly escalate, causing significant damage to a brand’s image.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly. Yet, questions continue to linger about corporate progress.

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Setting the right earned media objectives for your brand

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Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

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Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.