Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. This is likely to be most applicable to agencies in the creative and professional services sector. These include employees, subcontractors (up to 65%), software and consumable items. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Agility PR Solutions

FEBRUARY 18, 2020

With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons. The post Brand intimacy in 2020—which brands and industries are making emotional connections?

Industry 129

Industry Brand Branding Retail 129

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. KetchumPR. Finn Partners. FinnPartners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

5W PR

JANUARY 13, 2020

In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. While videos largely focus on answering consumer questions about a company’s products or services, there are many other ways to utilize it as well. . 2019 is history and a lot of lessons were probably learned.

Marketing 78

Marketing Comparison Video Survey 78

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Edelman’s research shows that 60 percent of consumers are concerned about losing their jobs to the pandemic, he said. Remaining authentic.

Agency 117

Agency Crisis Communications Consumer 117

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. How do we make Skidz the hero of our consumer’s pant buying story?

Pitching 79

Pitching Agency Creativity Guidelines 79

Konnect Agency

OCTOBER 7, 2021

A recent study by Statista showed that typically social media users browsed their social channels for an average of 145 minutes per day in 2020. Four Reasons to Hire a Social Media Agency. Here are just a few ways that investing in a social media agency can benefit your marketing goals: Invest in Expertise.

Social Media 59

Social Media Agency Media Community 59

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Europe is more satisfied with PR agencies than the U.S. Is that good?

Report 106

Report Publicity Marketing Pitching 106

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. We start to ask, “What strategies worked this year?” Scan it in the app.

Brand 90

Brand Branding Marketing Enterprise 90

Ronn Torossian

FEBRUARY 8, 2021

One of the reasons is that they have insider information that consumers don’t. The 2020 Edelman Trust Barometer reported […]. Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. The post Empowering Social Employees appeared first on.

Employee 195

Employee Consumer Brand Branding 195

5W PR

SEPTEMBER 29, 2020

5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches. The findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus.

Survey 158

Survey Retail Consumer Agency 158

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. I’d love to hear your thoughts.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. — Rachael Swindon (@Rachael_Swindon) March 24, 2020. — Kelly Bonner (@KellyBonner) May 4, 2020.

Crisis 71

Crisis Government Social Media Reputation 71

Ronn Torossian

DECEMBER 7, 2020

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. The pandemic heightened the value of videos as more home-bound consumers […]. Market Business News says a major reason may be the 6.8% The post What Makes a YouTube Video a Hit?

YouTube 195

YouTube Video Advertising Advertising 195

Ronn Torossian

SEPTEMBER 8, 2020

Not only have consumers flocked to digital platforms to search and shop, but studies have shown that most expect to continue doing so after the pandemic is over. A March to May 2020 survey by […]. If there’s a silver lining to be found in COVID-19, it’s come in the form of opportunities for direct-to-customer sales.

Publicity 195

Publicity Survey Study Consumer 195

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

Konnect Agency

JULY 23, 2020

Navigating social media, let alone the world in 2020 is no easy task. Konnect Agency is here to help you navigate these uncharted marketing territories as your go-to resource for all thing’s social media, public relations, marketing, and more! Below are our top recommendations for maintaining an appropriate brand presence in 2020.

Social Media 52

Social Media Media Creativity Advertising 52

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. — Rachael Swindon (@Rachael_Swindon) March 24, 2020. — Kelly Bonner (@KellyBonner) May 4, 2020.

Crisis 62

Crisis Government Social Media Reputation 62

Landis PR

NOVEMBER 13, 2023

By Makenzi Jordan Rodriguez Photo courtesy of Pixabay In a world where environmental consciousness is paramount, consumers seek sustainable products and services and prioritize businesses that share this value. Sustainability is a key business practice that prioritizes meeting evolving consumer expectations and regulations.

Trends 64

Trends Ethics Journalism Consumer 64

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy.

Wireless 78

Wireless Consumer Creativity Marketing 78

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Spend Survey by Gartner. Budgets fell modestly this year from 11.2%

Marketing 65

Marketing Survey Study B2B 65

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Konnect Agency

FEBRUARY 10, 2020

In our experience, paid media is good for any brand whether they’re looking to keep the cadence of consumer attention for their current offerings or spread the word about a new product. Having a timely hook compels consumers to view, click, search and buy more than an evergreen campaign. Emma Tiernon.

How To 72

How To Media YouTube Social Media 72

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. 26% average engagement rate in 2020 remained low for all industries. in 2020 compared to the year earlier.

Social Media 88

Social Media Healthcare Brand Branding 88

Agility PR Solutions

DECEMBER 21, 2020

From the hope that PR’s increasing importance to businesses in 2020 will continue in 2021, to the need for brands to show up and have a purpose at the heart of their DNA to keep consumers on their side, to the shift to more wellbeing and mental health support in PR agencies as employees experienced […].

Employee 85

Employee Consumer Agency Brand 85

5W PR

FEBRUARY 9, 2023

In July, Instagram launched a new feature allowing companies and consumers to complete transactions using the direct messaging feature on the platform, and in August Facebook shut down their live shopping capabilities.

Instagram 88

Instagram Facebook Consumer Company 88

Agility PR Solutions

FEBRUARY 27, 2020

Creating emotional connections with finicky younger consumers is anything but fun and games for brand marketers—except for the ones who actually manufacture those fun and games, according to the newly released Brand Intimacy 2020 Study, the largest study of brands based on emotions, now in its 10th year, from marketing intimacy agency MBLM.

Brand 85

Brand Branding Study Consumer 85

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand. It’s not something you can just outsource to agencies, which aren’t built for day-to-day editorial work.

Brand 145

Brand Branding Healthcare Enterprise 145

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

5W PR

APRIL 29, 2020

It’s due to integrated marketing communications that the consumers can have a seamless experience with the organization. Integrated marketing communications take all of the various marketing channels and strategies, interconnects all of them, and then combines them with one message.

Strategy 97

Strategy Communications Advertising Advertising 97

PRSay

JULY 1, 2020

However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder.

Measurement 172

Measurement Communications Banking Survey 172

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JANUARY 5, 2021

The event for the company’s public debut was held virtually, which was par for the course in 2020. Separately, Meltwater appointed John Box as the new CEO in November 2020. 2) Propel hits 50 customers in 2020. The company gives agencies a way to manage (and pay for) clients serving as experts.

Pitching 150

Pitching YouTube Community Company 150

Konnect Agency

FEBRUARY 1, 2021

2020 threw curveballs for everyone. As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID. New Apps: Clubhouse.

Marketing 52

Marketing Instagram Facebook Consumer 52

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. According to 5W’s 2020 Consumer Culture Report , 67% of Millennials believe it’s important that a brand they’re purchasing from has a charitable component.

Brand 157

Brand Branding Marketing Sports 157