Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? If your client does business online to any degree and does not recognize the value of having a prepared response, make 2019 the year you convince them. Voice Search / AI. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. ” Tech trends. He creates and edits Issues & Trends.

Trends 111

Trends Crisis Corporate Leadership 111

Agility PR Solutions

MARCH 14, 2019

While good customer service outranks convenience and reputation when people are considering which companies to do business with, companies of all sizes, and across all industries and geographies, lack the capabilities needed to keep up with ever increasing expectations, new research from customer service solutions firm Zendesk finds.

Meeting 106

Meeting Company Customer Service Trends 106

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Repurpose High Performing Content.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

FEBRUARY 1, 2019

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. 2019 will be a year of continued growth and investment in innovative tools and technologies to enable the modern-day communicator. This is just the beginning.

Industry 253

Industry Communications Measurement Technology 253

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Builds on Trends. Developing a strong owned-content strategy is crucial. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization).

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Builds on Trends. Developing a strong owned-content strategy is crucial. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization).

Media 40

Media Viral SEO Engineering 40

PR in High Definition

OCTOBER 27, 2022

Have you heard of the ‘Corn kid’ trend on TikTok at the moment? In the wake of Prince Andrew’s car crash of an interview with Emily Maitlis in 2019, I can imagine there being a certain amount of regret from his entourage as to the path they chose to take. Yeh, neither have I. My background is in corporate video and that’s more my bag.

Film 62

Film Interviews Video Media Training 62

NewsWhip

JULY 21, 2020

These were taken from a 2019 academic study on news source quality published in the Proceedings of the National Academy of Sciences. on March 20–21, the lowest it has been since mid-August 2019. This mainstream percentage has trended a little lower (~10.5%–12.5%) on March 21, the lowest it has been since mid-July 2019.

System 78

System Facebook Twitter Software 78

Prohibition

APRIL 12, 2022

In 2019, the fashion brand Missguided released a full set bikini for £1 in celebration of the company reaching a 10-year milestone. Similarly, human rights violations were a hot topic in 2019, drawing more negative attention to the brand’s choice of the £1 price point. A Missguided advertising campaign – the £1 bikini.

Advertising 62

Advertising Advertising Social Media Brand 62

Critical Mention

MARCH 15, 2019

By monitoring your brand’s reputation through social media, you can keep your eye on competitors and industry news. SMS texts can assist you in achieving earned media , which is one of the top digital marketing trends of 2019. Every landing page you are linking to on your social channels needs to be fully optimized for mobile.

Mobile 109

Mobile Social Media Marketing Media 109

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. We, as American people, do a lot of business in China,” he said. Photo by Andrew D.

Corporate 100

Corporate Crisis Management Crisis Government 100

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement.

Measurement 117

Measurement Communications Survey Web 117

Prohibition

FEBRUARY 25, 2020

Today, it is an industry valued in the billions, growing by 83% in 2019. With so many brands now tapping in to this trend and creating dedicating strategies just to influencer marketing – it’s no surprise that it’s started to grown up. Social media influencers are growing rapidly .

Marketing 62

Marketing Advertising Advertising B2C 62

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The reputational aspect of media monitoring is something Signal AI has already been doing for a while – and they are very well-funded.

Software 78

Software Case Study Technology Tools 78

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Brands that want to develop trust should focus on reputation management using social media tools. Try to identify any trends in the comments.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). There’s no chance a bona fide reporter (or reputable blogger) will bite. There are several approaches to managing the challenges. These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. million in sales.”.

Media 106

Media SEO Analytics Analysis 106

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

Sword and the Script

JUNE 30, 2020

The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). This is because brand and reputation “should be on the risk register; mitigated, managed and measured.” Where PR Should Report? Understand the comms role.

Report 118

Report Publicity Survey B2B 118

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 28) “I build my clients’ reputations by telling their stories via the media.”. 28) “I build my clients’ reputations by telling their stories via the media.”.

Employee 148

Employee Print Writing Survey 148

Prohibition

AUGUST 15, 2022

Molly-Mae Hague rose to fame after her appearance on ITV’s popular dating show Love Island in the summer of 2019. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Critical Mention

MAY 17, 2019

In each stage of the marketing funnel, brand awareness and credibility remain a consistent part of your company’s reputation and ability to drive leads and conversions. So, whether you’re just starting out or a seasoned pro, we have five B2B marketing insights to help you up your game in 2019.

B2B 68

B2B Marketing SEO Mobile 68

Prohibition

MAY 15, 2020

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. — Sir Mo Farah (@Mo_Farah) March 19, 2019. It just goes to show how easily reputations can be damaged. Smoking hell: Diamond Mists lookalike shambles.

Crisis 71

Crisis Government Social Media Reputation 71

Wildfire

JULY 9, 2019

I am, of course, talking about the FIFA Women’s World Cup 2019. Unless you’ve spent the last few weeks living under a rock you can’t fail to have missed that one of the biggest sporting competitions in the world has been taking place… and no I don’t mean Wimbledon. This year has felt different.

Brand 40

Brand Branding Sports Technology 40

Prohibition

MAY 15, 2020

This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after. — Sir Mo Farah (@Mo_Farah) March 19, 2019. It just goes to show how easily reputations can be damaged. Smoking hell: Diamond Mists lookalike shambles.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Onclusive acquires Critical Mention.

Software 85

Software Internal International Pitching 85

PR in High Definition

APRIL 23, 2020

Finally, tech for good is trending. There has been incredible development in technology itself, but the reputation of the industry has fluctuated, often to extremes. Please join me as I drop back into character as Anne with an ‘e’ and explore but a few of those changes. The past five years have been tough at times for tech.

Government 77

Government Technology Conference Energy 77

Karen Freberg

AUGUST 9, 2020

How to phrase a key trend we are seeing right now happening in the industry, but doing so in a thoughtful, yet direct, manner. Academic conferences have had their blinders on for years on growing trends and changes that are happening in the industry. I have been thinking about writing this post for some time. That’s A LOT.

Conference 96

Conference Education Groups Community 96

5W PR

DECEMBER 5, 2018

It’s safe to say that eCommerce has changed dramatically in recent years, and it’s continuing to change more as we move forward in 2019. This not only improves the reputation of the brand in the long-term, but it also means that the company can reduce its chance of wasting crucial marketing budget.

Consumer 74

Consumer Publicity Marketing How To 74

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. This additional content from another authority in the space helps you gain credibility with other podcasters, as well.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Maxim Behar

JULY 26, 2021

Can that be considered as a global trend - an attempt to drive away tourists, or we should not attach so much importance to 20 euros more? You have caught a good trend - the future of health tourism. The initiative may come from the Bulgarian Minister of Foreign Affairs, who should be equally concerned about the country's reputation.

Tourism 52

Tourism Hotels Brand Branding 52

Prohibition

NOVEMBER 9, 2021

According to Mary Meeker’s Internet Trends report conducted in 2019, the number of people who make e-commerce purchases is increasing year after year. According to Animoto, 24 percent more customers completed a purchase after seeing a paid social ad in 2019 compared to the previous year. Benefits of Organic Social.

Advertising 62

Advertising Advertising Social Media Facebook 62

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Guarding their reputation and work also necessitates new patent/ copyright laws in place. The challenges posed to image consultants in managing reputations and firefighting are significantly complex. ” ~ Prof.

Writing 192

Writing Communications Marketing B2B 192