Communications Conversations

OCTOBER 4, 2018

But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. Social media marketing, in general, is shifting heavily towards advertising–this is where most brands are investing and seeing results. Do I care?

Trends 109

Trends Marketing Instagram Social Media 109

PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. Given the continued proliferation of social media, how have you seen the role of journalists evolve in recent years? There is no doubt social media is reshaping the news media and the role of journalists.

Conference 97

Conference Internal International Travel 97

Stephen Waddington

OCTOBER 16, 2018

I’ve served a number of roles including European Digital & Social Media Director, and most recently Partner and Chief Engagement Officer. Exceeding client expectations while delivering growth and modernising around an integrated media proposition is a significant challenge. My work here is done. More on that to follow.

Creativity 113

Creativity Leadership Agency Internal 113

Sword and the Script

DECEMBER 3, 2019

1) The most interesting PR tech announcements from 2019. Cision unveils retargeting for earned media audiences. Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. Onclusive acquires Ozmotik to amplify earned media.

Data 87

Data Enterprise Survey Instagram 87

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia. Finally, the study also analyzed social media findings.

Data 273

Data Report Study Analysis 273

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. 5) Cision unveils retargeting for earned media audiences.

Internal 63

Internal International Data Media 63

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Agency Product Launch 334

Onclusive

FEBRUARY 7, 2020

However, the innovative study we released at the 2019 PRSA International Conference provides data-backed evidence of best practices that professionals can follow to boost news release performance with multimedia. The biggest step a company can take to maximize the likelihood of generating earned media articles is to add multimedia.

Data 273

Data Study Social Media Analysis 273

Reputation Us

JANUARY 7, 2019

*Article published on January 4, 2019 in the Credit Union Times. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. Reputation Action 5: Monitor and Analyze Online Reviews and Social Media Posts. rep·u·ta·tion (n) /?repy??t?SH(?): Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Karen Freberg

FEBRUARY 25, 2019

As I have shared with my students all the time, blogging and social media can open up some amazing opportunities you would have never imagined. I have been to New Zealand, but it’s been nearly 26 years since I was here the last time (was here as part of my first family international trip!). Social media truly opens doors.

Social Media 50

Social Media Internal International Media 50

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated. New year, same marketing program?

Trends 57

Trends Marketing Software Video 57

Prohibition

APRIL 12, 2022

Social media is a powerful tool for people to digest and interact with information regularly. Social media has the potential to grow a brand’s identity and consumer base extensively. Fast-food chain Burger King took to Twitter to promote International Women’s Day. However, it is safe to say this was not a success.

Advertising 62

Advertising Advertising Social Media Brand 62

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations. Why Media Relations is Harder.

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Owned media is the top area of emphasis. It’s hard to predict.”

Survey 130

Survey Communications Measurement Internal 130

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. For a full list of our awards visit here. Good interpersonal skills.

B2C 133

B2C Healthcare Training Agency 133

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018. Media relations isn’t sales.

Media Relations 111

Media Relations Media Survey Pitching 111

Reputation Us

JULY 8, 2019

It’s July 2019. Is what employees, customers, prospective customers, media and social influencers say about you important? Is what employees, customers, prospective customers, media and social influencers say about you important? public, media, social). Hey executives! Next year is less than six months away.

Reputation 133

Reputation Corporate Financial Employee 133

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Financial Services Organizations Social Media Interview Key Points. About Growing Social Now. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

PeakMetrics Insights

AUGUST 15, 2019

With the news cycle moving faster than ever, it’s become more and more difficult to get media attention. With this in mind, here are a few tips for getting attention today: Become your own media outlet. And don’t forget to publish this content out to social media! How else are you engaging media attention?

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

With the news cycle moving faster than ever, it’s become more and more difficult to get media attention. With this in mind, here are a few tips for getting attention today: Become your own media outlet. And don’t forget to publish this content out to social media! How else are you engaging media attention?

Media 40

Media Viral SEO Engineering 40

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. .

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.

Marketing 195

Marketing How To Measurement Advertising 195

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Are you looking to track your earned media in a way that’s easier and more efficient? Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 4: Integrate.

Media 102

Media Storytelling System Technology 102

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. She labels social media a “hydra” and lays out some key steps in preventing and handling crises which incubate there.

Crisis 98

Crisis Communications Crisis Management Analysis 98

PRSay

AUGUST 25, 2020

“Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people. “I

Community 189

Community Brand Branding Resources 189

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. The study was conducted from November 2019 to March 2021. It reports on the factors that determine effectiveness. It’s a useful piece of work.

Corporate 135

Corporate Communications Public Affairs Resources 135

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 81

Meeting Automotive Media Transportation 81

Prohibition

APRIL 9, 2021

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Have great interpersonal skills both internally and external.

B2C 100

B2C B2B Agency Training 100

Landis PR

NOVEMBER 21, 2022

Fewer international attendees. Budgets are still reeling, and while CES has always been known for its international audience, I’m predicting that even the big electronics manufacturers will send smaller teams and prioritize those who have shorter distances to travel. Now, every moment on the show floor needs to count.

Trade Shows 52

Trade Shows Automotive Travel Mobile 52

Bianchi Biz Blog

OCTOBER 28, 2021

In comparing attendance from the show’s last two in-person events (2019 and 2020), attendance somewhat consistent, with 175,212 in 2019 and 171,268 in 2020, when COVID-19 was first hitting China. Media attendance continues to be strong. Something interesting to note is 58% of CES2021 media were international reporters.

Data 75

Data Automotive Transportation Mobile 75

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Building a media property starts with market fit. Social media : All social media marketing ran through HubSpot. The Results: From a Pilot Blog to a Global Media Brand.

Case Study 92

Case Study Study Brand Branding 92

Onclusive

JANUARY 6, 2020

This post was originally posted on AdAge on December 04, 2019. A good piece of earned media content can do the same thing. Earned media content — sometimes the result of your PR efforts — is so valuable and persuasive precisely because it is not you communicating with your audience, and they realize that.

Advertising 195

Advertising Advertising Marketing How To 195

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

This allows brands to tailor their internal IT infrastructure to suit their own needs instead of relying on a one-size-fits-all solution that may not deliver the best results or given them the flexibility they are looking for. This is causing not only greater investment in recruitment but also internal training and talent retention efforts.

Trends 182

Trends Privacy Technology Data 182

Communications Conversations

DECEMBER 20, 2022

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. In the social media audits I’ve done over the last few years, I almost always notice a big chunk of the comments on most posts are coming from employees of the company.

LinkedIn 74

LinkedIn Employee Survey Internal 74

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. 3) Teletrax by 4C and iQ Media merge and form Kinetiq.

Industry 86

Industry Media Technology Employee 86

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. The media] may know something before you and your team know it. We need to plan for beyond 72 hours.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Deirdre Breakenridge

SEPTEMBER 4, 2018

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. She is a Communication Major, with an Advertising & Public Relations and Digital Media Double Specialization and a Computer Science Minor.

Publicity 150

Publicity Conference Film Advertising 150