Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. Data for this report was compiled in November 2019. According to the 2019 Edelman Trust Barometer , financial services ranked last out of 15 industries. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

APRIL 13, 2019

For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. Full Report: The CMO Survey February 2019 (opens in PDF; also on SlideShare ). 3) The CMO Council infographic on CMO priorities. The study also found that some of the ways marketing is investing are changing.

Study 118

Study Survey Infographics B2B 118

Sword and the Script

DECEMBER 10, 2019

21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” LMA Tech West 2019 featured Connie Brenton of NetApp and Emily Teuben, now at PayPal, and each laid down the welcome mat for exactly this kind of conversation. The list goes on. 29) A logical investment in creativity.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Prohibition

APRIL 28, 2019

The content aimed to be visually engaging, featuring a mixture of video footage, stats that we had researched presented as an infographic and lifestyle imagery. The landing page had three key elements – the videos of the academics, an infographic.

Internal 54

Internal International Infographics Video 54

Prohibition

APRIL 28, 2019

The content aimed to be visually engaging, featuring a mixture of video footage, stats that we had researched presented as an infographic and lifestyle imagery. The landing page had three key elements – the videos of the academics, an infographic.

Internal 48

Internal International Infographics Video 48

Sword and the Script

JULY 19, 2022

That’s up from 17 interactions in 2019. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Case in point? Those interactions are composed of both human and digital touches.

B2B 89

B2B Report Survey Marketing 89

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. What can PR do about it? Study the media.

Survey 78

Survey Media Relations Report Media 78

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? Best of luck in 2019! ??. How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]. s Brittni Kinney talked about content trends and what they’ll mean for our industry in 2019. 5 Actionable Ways to Apply B2B Content Marketing Trends in 2019.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? For example, if you conduct a proprietary survey you can maximize the results via an infographic, parsing out specific data points exclusively for media and creating a series on your blog or social channels. Answer: wherever we want.

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Bulldog Reporter: 6 In 10 companies plan to expand creative teams in first half of 2019. Growing any team is a leadership challenge.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 28, 2022

That’s up from 17 interactions in 2019. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Case in point? Those interactions are composed of both human and digital touches.

B2B 122

B2B Marketing Survey Software 122

PR Fuel

JUNE 5, 2020

According to the 2019 Edelman Trust Barometer Special Report : In Brands We Trust? Since press releases are another kind of unique content for your company, you can use snippets of the press release–such as quotes, statistics, or infographics–to share on your social media channels.

How To 98

How To Ethics SEO Guidelines 98

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: What do Public Relations Salary Ranges Look Like in 2019? And that’s a wrap on stats for 2019. Does it work?

Marketing 78

Marketing Publicity Survey Study 78

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Tell your story visually with images, videos, or infographics that attract and educate. Use analogies — especially visual analogies — to break down a complex story. Avoid jargon that is not useful to the reader who lives outside your space.

Local 82

Local Storytelling Infographics Resources 82

Contently - Strategy

MARCH 13, 2019

Here’s what the themes looked like for Q1 2019: January: ROI. Most people aren’t going to write a draft or mock up an infographic months in advance, so scheduling assignments that far ahead won’t give you any benefit. I pick three core topics and match one to each month in a given quarter. February: Freelancing.

Meeting 111

Meeting System Writing Exercises 111

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way. Encouraging any group of employees to march in step is difficult.

Company 111

Company Pitching System Interviews 111

Contently - Strategy

AUGUST 22, 2019

A post shared by Citibank (@citibank) on Jan 22, 2019 at 11:47am PST. Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic. Don’t miss out on special nights @ The Palladium ft.

Banking 111

Banking Content Marketing Examples Industry 111

Buzzstream

FEBRUARY 3, 2021

For example, for the final season of Game of Thrones in 2019, the industry rushed to find a golden angle that journalists would cover in an already-saturated topic. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

FEBRUARY 29, 2020

This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” I first spotted the data about the content length on MarketingProfs.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Solo PR Pro

MAY 15, 2018

The latest data shows that by 2019, 80% of all internet traffic will be video-based. Infographic via Deposit Photos. Written by Michelle Kane. It’s no secret that video is a key tactic for public relations and marketing professionals. How are you using video? 76% say it helped them increase sales.

Video 57

Video Marketing Mobile YouTube 57

Solo PR Pro

FEBRUARY 26, 2019

During “SEO: In the Know for 2019” representatives of Seer Interactive and SEOM Interactive presented the most current SEO best practices to the PR pros in attendance. Use the data to create assets like blog posts, infographics, charts – anything that’s both easily consumable, shareable, and informative to the client audience and journalists.

Engineering 45

Engineering SEO Google Web 45

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). By 2019, video is projected to account for 80 percent of all global consumer Internet traffic (Source: SocialTimes.com ).

Video 40

Video YouTube Web Case Study 40

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.) Click here to read the entire e-book. Review your existing content strategy.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

JUNE 11, 2020

Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Seventy-five percent of marketers drive better ROI when they use visuals with their content, according to a joint study we did with Libris in 2019. healthcare system.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

DECEMBER 18, 2018

If the PR team creates content, that can be posted on your site, shared on social media and perhaps repurposed in other ways – infographics, blog posts, even press releases. You can really get a lot of bang for the buck. If earned media is generated, that can also be shared, posted and repurposed. 34: Mike Mitchell of Listen360 .

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Contently - Strategy

SEPTEMBER 15, 2021

Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Seventy-five percent of marketers drive better ROI when they use visuals with their content, according to a joint study we did with Libris in 2019. healthcare system.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

MARCH 24, 2019

Rates of internet and mobile adoption may be accelerating but 40% of the world is still not connected to the internet according to We Are Social’s Global Digital 2019 Report. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic. You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

Buzzstream

JUNE 5, 2024

One of my favorite pieces of all time is one from Signs.com (so much so that I mentioned it in my talk at SearchLove in 2019.) Reddit’ r/dataisbeautiful and r/infographics Reddit is a treasure trove of great content from around the web. Signs.com Branded in Memory Strategy: Using an enticing graphic illustration to build links.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

MAY 5, 2020

Respondents to the survey “reported a decrease in the public’s distrust of the media; 59% of respondents felt the public lost trust this year, which is down from 63% in 2019, 71% in 2018 and 91% in 2017.” Images and infographics are an excellent way to provide context to your news story. They’re ceding the field to marketing.”

Pitching 85

Pitching Survey System Technology 85

NewsWhip

MAY 27, 2021

It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. And, it didn’t just tell, it showed. But also, it gave people hope.

Healthcare 78

Healthcare Storytelling Communications Local 78