Sword and the Script
DECEMBER 22, 2020
Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.
PRSay
OCTOBER 2, 2019
Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date.
Sword and the Script
DECEMBER 28, 2022
That’s up from 17 interactions in 2019. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations. Case in point? Those interactions are composed of both human and digital touches.
Sword and the Script
DECEMBER 10, 2019
“Content marketing will revolve more around individuals and storytelling components. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” It’s why a simple request to like a photo of an egg on Instagram became a news sensation in 2019. The list goes on.
Waxing UnLyrical
NOVEMBER 18, 2015
Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). By 2019, video is projected to account for 80 percent of all global consumer Internet traffic (Source: SocialTimes.com ).
Contently - Strategy
JUNE 11, 2020
Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. According to a 2019 Gallup poll , 70 percent of people have a negative view of the U.S. healthcare system.
Sword and the Script
DECEMBER 18, 2018
And, the storytelling. But PR pros have ALWAYS been storytellers. If the PR team creates content, that can be posted on your site, shared on social media and perhaps repurposed in other ways – infographics, blog posts, even press releases. Even with all the technology and social media, etc., 34: Mike Mitchell of Listen360 .
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