PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. How do LGBTQ employees feel about you and your workplace?

Employee 201

Employee Community Leadership Enterprise 201

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Most common comms measurement methods. 2019 JOTW Communications Survey.

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” 2019 JOTW Communications Survey.

Survey 120

Survey Communications Ethics Measurement 120

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. The evaluation is focused on organizational efforts on attracting, retaining, and developing diverse talent and practices in place to track and measure progress.

Travel 144

Travel Community Employee Government 144

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. The methodological basis for the award is the Global ESG Monitor , which has evaluated more than 1,300 sustainability reports since 2019.

Company 59

Company Report Government Local 59

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. But it’s employee retention and engagement that will take priority. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. PR is a social science. Broom, David M.

Government 103

Government Education Print Ethics 103

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. It will take a while for eBay’s reputation to recover.

Reputation 77

Reputation Employee Film Internal 77

The Resolution Blog

MAY 17, 2019

The census received 1,236 responses from people in the UK who were working in a communications or PR role between January and March 2019. Measurement and evaluation is no longer a nice to have but critical, if a communications program is to be run in a credible and meaningful manner."

Measurement 120

Measurement Report Agency Industry 120

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. It will take a while for eBay’s reputation to recover.

Reputation 62

Reputation Employee Film Internal 62

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. 2019 Webinar Benchmarks Report by On24. 2) Blogging benchmarks.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. Linking Your Reputation to Social Responsibility.

Reputation 60

Reputation Corporate Survey Employee 60

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. I also help support employee engagement efforts.”.

Employee 148

Employee Print Writing Survey 148

5W PR

FEBRUARY 17, 2021

Consider the early adopters of TikTok in 2019 when most critics were highly skeptical. 38% of brands said they were going to employ employee advocacy while only 20% of consumers wanted more. It’s probably worth expanding on those that are, but continue to measure and monitor them. The “born” trendspotters are social marketers.

Consumer 97

Consumer Trends Viral Survey 97

Communications Conversations

JUNE 14, 2019

On the flip side, only 11% of companies had 11 or more social employees. And, a great content builder is worth his or her weight in gold in 2019. And, a good analyst is key to merchandising our work across the company and making sure we’re measuring the right stuff. Social teams are under-resourced.

Resources 92

Resources Social Media Media Measurement 92

Stephen Waddington

MAY 7, 2019

The survey reports that the industry is moving quickly to address these issues through employee wellbeing and mental health initiatives. Measurement, stupid My view is that the industry’s Achilles heel is its failure to prove the value that it delivers. 25% don't measure 16% impressions 7% AVEs You can do the sums for yourself.

Industry 60

Industry Survey Analysis Exercises 60

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4 The company currently has 47 reviews on G2 Crowd. all 210 U.S.

Industry 86

Industry Media Technology Employee 86

MaccaPR

JULY 24, 2019

When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Exhibit A: Never before have so many LGBTQ+ rainbows appeared on products and storefronts than Pride 2019. Here are five tips to help you create a successful, and highly-effective, CSR campaign.

Corporate 116

Corporate Retail Policies Employee 116

Stephen Waddington

APRIL 3, 2019

It’s a statistic buried within the CIPR State of the Profession report for 2019. At a senior level a gap exists is areas such as research, evaluation and measurement; corporate governance; and people management. Average salaries amongst full-time employees grew by almost £1,500 to £53,044 per year in 2018.

Writing 84

Writing Survey Government Media Relations 84

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.” If you enjoyed this post, you might also like: PR measurement. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

PRSay

FEBRUARY 5, 2019

22 entry deadline for the 2019 Silver Anvil Awards (and the Feb. Employees are here for animals and the people who love them. Be absolutely certain your campaign embodies the foundations of public relations — goals/objectives, research, strategy, planning and measurement. In anticipation of the Feb.

Case Study 97

Case Study Study Guidelines Internal 97

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR CIPR tapped an independent agency “with a research specialism” to survey 1,298 people between November 18, 2019 and January 27, 2020.

Media Relations 99

Media Relations Report Industry SEO 99

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. How Long Should a Blog Post be in 2019? PR Measurement: A Pulse Check on How Communicators Show Value. * * *. The event is being held on August 22, 2019, so mark your calendars and sign up! What is PR?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. Product analytics is surpassing net promotors scores as a measure of customer experience (CX) according to the Bulldog Reporter at Agility PR Solutions. million of red ink on $92.01

Media 106

Media SEO Analytics Analysis 106

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. It harks back to our interview in 2019, it doesn’t mean you’re perfect.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

JUNE 30, 2020

The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. Where PR Should Report? Understand the comms role.

Report 118

Report Publicity Survey B2B 118

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

PRSay

DECEMBER 19, 2018

“Bad apologies make news of their own and can impose measurable costs on companies,” wrote Paul Oestreicher, Ph.D., Here’s to a happy 2019, and another year of Issues & Trends! in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. ” Office life.

Trends 110

Trends Crisis Corporate Leadership 110

Communications Conversations

JULY 26, 2018

This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools. Many don’t have the people to analyze the reports many of these social media measurement tools kick out. I’d be curious to hear what those in these seats are doing/plan to do in 2019.

Technology 84

Technology Social Media Tools Trends 84

Sword and the Script

NOVEMBER 5, 2019

SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Only two other companies that I’m aware of are currently able to measure earned media in this way. One was TrendKite, which was acquired by Cision in January 2019. Fjord- All-In-One from Meltwater on Vimeo.

Internal 63

Internal International Data Media 63

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. It harks back to our interview in 2019, it doesn’t mean you’re perfect.

Ethics 52

Ethics Training Financial Survey 52

Reputation Us

MAY 1, 2019

Published by the Nonprofit Association of Oregon on May 1, 2019. Success breeds success, and measurable numbers can show a corporation what you have done as a nonprofit to support your cause. Authored by Casey Boggs , ReputationUs. Successful nonprofits certainly recognize that partnerships are important.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

APRIL 9, 2019

The 2019 version is soon to be released and I perused the coverage to see what was new. This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. It’ll be interesting to see if that changes in 2019 because last year, wage growth in the broader economy bounced up and down.

Publicity 93

Publicity Survey Comparison Report 93

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62