Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. Three question areas in particular – about goals, issues and technology – stood out to me. 3) PR Technology is about Customer Experience.

Technology 134

Technology Study Communications Survey 134

5W PR

JANUARY 6, 2020

Recently, the head of one powerful media brand described this issue as “a crisis of trust.” Speaking to CNN’s “Reliable Sources,” Time Magazine owner Marc Benioff said he sees a “crisis of trust,” not just in the media, but in the world at large. Time , he hopes, will be part of the solution to this emerging problem.

Crisis 78

Crisis Consumer Social Media Technology 78

Presspage

MARCH 2, 2021

A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ). After 2020, most businesses will be well aware that a crisis, whatever its nature, is just a natural part of running a company in an extremely interconnected, hyper-informed world.

Crisis 78

Crisis Software Crisis Management Crisis Communications 78

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. This is down from 19 percent in 2019. Photo credit: shutterstock.

Report 167

Report Pitching Media Survey 167

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? By the time you’d detected a surge in negative sentiment, the crisis would already be well underway. Cauliflower Shane (@KingDomeGnome) April 9, 2019. How do you keep up with that?

Training 399

Training Video Analysis Data 399

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! The goal of social media marketing in 2019 is to tailor content to fit the interests of specific users or micro-groups. This new technology enables 24/7 availability. Transparency. Personalization.

Social Media 61

Social Media Trends Media Instagram 61

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Google has published a tool to help understand search trends during the crisis. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To show leadership during a serious crisis situation. It’s not always about crisis management.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. YouTube knew, however, that similar controversies would arise in 2019 given the UGC nature of the platform.

YouTube 130

YouTube Brand Branding Comparison 130

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). The study was conducted from November 2019 to March 2021. A thematic analysis was conducted of the two qualitative responses.

Corporate 135

Corporate Communications Public Affairs Resources 135

5W PR

APRIL 23, 2020

What’s known is that the longer the crisis, the bigger the imprint on the consumer. Then, there are others who may have lost significant income, if not their jobs, from workplace closures and who will be cutting their budgets to save funds for fear of a future crisis or recession as predicted by some. Others may not.

Consumer 97

Consumer Survey Retail Software 97

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Today, every company is a technology company. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers. The last thing we need is a credibility crisis in cybesec communications.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Today, every company is a technology company. 2019 alone has seen a spike in reports that show how easy it is to hack smart speakers. The last thing we need is a credibility crisis in cybesec communications.

Trends 156

Trends Healthcare Government Leadership 156

Critical Mention

JANUARY 29, 2021

What began as a health crisis has now turned into an economic one. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. billion in 2019 to USD 22.3 World Bank forecasts a 5.2 percent contraction in global GDP in 2020 due to the pandemic. billion by 2024.

Brand 135

Brand Branding How To Radio 135

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. Basketball fans protested at preseason games. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

Presspage

NOVEMBER 3, 2021

The communications technology platform is designed to provide seamlessly integrated solutions that allow communications professionals to concentrate on what they do best: manage the reputation of their brands. The investment comes at a time of vast opportunity and growth for Presspage.

Software 78

Software Corporate Reputation Creativity 78

NewsWhip

JULY 21, 2020

These were taken from a 2019 academic study on news source quality published in the Proceedings of the National Academy of Sciences. on March 20–21, the lowest it has been since mid-August 2019. on March 21, the lowest it has been since mid-July 2019. the highest since early October 2019. on February 18.

System 78

System Facebook Twitter Software 78

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. The value of communication during a crisis: Insights from strategic communication research. This often happens when there are big launches or significant technological advancements. Clement, M., & Sharp, N.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead. A big tech crisis.

YouTube 48

YouTube Ethics Crisis Industry 48

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. It’s a new thing for 2019. This is my third letter of the year.

Handbook 60

Handbook Instagram Government Community 60

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JANUARY 20, 2019

Lessons from rugby, planning a backlash, paid media as part of a PESO campaign, Twitter analytics, a content calendar for 2019, and branded Alexa briefings. Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis.

Twitter 61

Twitter Print Crisis Travel 61

Sword and the Script

JANUARY 28, 2020

For example, if you have a crisis emerging, you can provide a link to the graphs of those chats that will update over the course of time. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified. 8) History and backstory. 9) PR tech assessment.

Software 117

Software Tools Publicity System 117

Sword and the Script

JUNE 7, 2022

The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR.

Software 85

Software Pitching Internal International 85

Sword and the Script

JUNE 3, 2020

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” in 2019, reaching a record $4.5 As such, a number of companies are building innovative tools in the PR technology space.” * * * Do you work for a PR tech vendor?

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 62

Reputation Employee Film Internal 62

PRSay

DECEMBER 19, 2018

Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. It was a crisis moment turned brilliant marketing move; AdAge reported that Crock-Pot’s sales increased by $300,892 in the month following the episode’s airing.

Trends 110

Trends Crisis Corporate Leadership 110

Sword and the Script

APRIL 2, 2019

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. The Role of Technology on the Legal Market. Then the economy changed. It’s the CFO.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. million of revenues, improving on 2019’s $10.2 million of red ink on $92.01

Media 106

Media SEO Analytics Analysis 106

NewsWhip

OCTOBER 18, 2019

Communications professionals have put NewsWhip’s unique media intelligence technology that quantifies and predicts engagement with all the world’s news to work in guiding extremely effective crisis response. Here, we outline how we’ve been monitoring the recent Houston Rockets crisis as it unfolds. The Backstory.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

Sword and the Script

JUNE 30, 2020

However, in times of business stress and crisis, PR will find itself working more closely with executive leaders. The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). Where PR Should Report?

Report 118

Report Publicity Survey B2B 118

PR Conversations

OCTOBER 1, 2020

The emergence of artificial intelligence (AI) technologies and systems in recent years has led to consideration of the role of the human in public relations. Heather Yaxley: Miriam, this insight is fascinating and hugely relevant for some work I’m undertaking currently that connects back to relationships and also technology.

Publicity 70

Publicity Strategy Handbook Analytics 70

PR in High Definition

APRIL 26, 2021

According to a report from PwC in 2019, elements that are likely to make IPOs more successful include the likes of: a large, growing addressable market, a unique and differentiated business model, and an attractive product or service, among others. But what truly makes an IPO successful?

Reputation 62

Reputation Ethics Employee Travel 62

Maxim Behar

JANUARY 18, 2023

They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. All technology development is actually happening in Bulgaria. In general, after the 2008 crisis. Maxim: It was released late 2019 in America and a few months later in Iran, which surprised me.

Government 72

Government Education Course Ethics 72