ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. The power of CTV and OTT advertising was also covered as consumer adoption has grown. The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. Supply path optimization or “SPO” might be the buzziest ad tech acronym of 2019.

Privacy 156

Privacy Advertising Advertising Data 156

Tribe Builder Media

APRIL 9, 2019

Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. 18 Popular Content Marketing, Statistic, and Thought Leadership Resources for Proven Results in 2019. ? Thought Leadership Strategies.

Resources 40

Resources Content Marketing Marketing Leadership 40

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. LGBTQ people are voters, employees, family members and consumers. You need to demonstrate leadership from the highest levels, and you need to have something substantive to say, but you also need to understand that your words must match your actions. Always in all ways.

Employee 201

Employee Community Leadership Enterprise 201

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

Community 189

Community Brand Branding Advertising 189

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. But AI is not just in your consumer life. Invest in your future! Growing smarter.

Financial 98

Financial Conference Agency Resources 98

PRSay

NOVEMBER 19, 2020

consumers about their internet habits during the pandemic: 57 percent said they were using the internet more to follow the news, 52 percent to watch movies and TV series, 40 percent to communicate and 30 percent to shop. consumers to name a brand that has stood out for having done something especially well during the coronavirus pandemic.

Communications 170

Communications Survey Enterprise Radio 170

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Digital Sales and Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 130

Technology Study Communications Survey 130

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve?

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

JANUARY 13, 2020

2019 is history and a lot of lessons were probably learned. Do sales and senior leadership embrace and support marketing’s vision and plans? While videos largely focus on answering consumer questions about a company’s products or services, there are many other ways to utilize it as well. . ANNUAL CHECK UP.

Marketing 78

Marketing Comparison Video Survey 78

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. The end of the year means recaps and 2019 forecasts that reinforce industry expertise or simply take advantage of holiday news holes.

Retail 136

Retail Creativity Leadership Agency 136

Bianchi Biz Blog

OCTOBER 28, 2021

In comparing attendance from the show’s last two in-person events (2019 and 2020), attendance somewhat consistent, with 175,212 in 2019 and 171,268 in 2020, when COVID-19 was first hitting China. But early indication looks to be positive, especially for automotive and mobility companies. opens up as COVID19 vaccinations continue.

Data 75

Data Automotive Transportation Mobile 75

Landis PR

APRIL 8, 2024

And for consumers and investors, ESG awards offer good pointers for making informed decisions. The methodological basis for the award is the Global ESG Monitor , which has evaluated more than 1,300 sustainability reports since 2019.

Company 59

Company Report Government Local 59

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands.

Financial 52

Financial Social Media Banking Media 52

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. But AI is not just in your consumer life. Invest in your future! Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Barokas

SEPTEMBER 17, 2018

The last quarter of the year is quickly approaching and that means the wave of predictions stories and 2019 outlook opportunities will start popping up with a vengeance. Whether it’s technology, consumer, or a B2B topic, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world.

Media 60

Media Trends Pitching Data 60

Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. What’s the highlight of your work in 2019 and what are you looking to achieve in 2020? 2019 was a great year for the CIPR AIinPR panel. In the past two years the panel has explored the impact of AI on productivity and skills.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources.

Case Study 92

Case Study Study Brand Branding 92

Cision

NOVEMBER 30, 2017

establish thought leadership. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. The mission statement I developed for Cision® is as follows: Cision’s content marketing goal is to highlight the importance, power and opportunity presented by earned media. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

MAY 4, 2021

In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. TVEyes launched podcast monitoring in the fall of 2019 , quickly became a white label partner to Meltwater, Burrelles, Cision and Muck Rack, and today monitors 25,000 podcasts.

Tools 101

Tools Survey Pitching Analytics 101

Mindful Marketing

JANUARY 23, 2021

These expensive and largely consumer-driven upgrades also have contributed to rising college costs. Yes, provided that the ‘consumer’ properly uses the ‘product,’ which leads to the three art ironies referenced above. leadership team members and their degrees: Nick Caton, U.S. Is it worth the cost?

Education 126

Education Financial Transportation Engineering 126

Prohibition

MARCH 5, 2020

With that in mind, here are some of the key trends from 2019 and some tips on how you can harness and adapt them to work for your business. This could be anything from sharing and engaging with your brand’s content to publishing thought leadership pieces and participating in interviews for industry publications.

Social Media 62

Social Media Trends Media How To 62

Konnect Agency

NOVEMBER 26, 2019

Earlier this month we attended the 2019 Teen Vogue Summit in Los Angeles. For example, if you are a food brand that wants to bring attention to a new product, you need to identify influencers who usually cover food trends and the ~foodie~ lifestyle because their audience will consist of your target consumers.

Fashion 75

Fashion Comparison Instagram Social Media 75

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.” In April, it acquired Klear , an Israeli influencer marketing platform for $17.8

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 76) I write and edit articles that get consumers to understand why our brand is better than others.”. Some of this variety stems from the organizational chart.

Employee 150

Employee Print Writing Survey 150

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. How are they consumed and by who? The past doesn’t normally repeat itself, but it often rhymes, said Frank X. Synthesize the complex. Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

Sword and the Script

JUNE 7, 2022

The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. Prowly adds media monitoring.

Software 86

Software Pitching Internal International 86

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. And we look at your leadership and reputation. We look at governance practices.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

OCTOBER 22, 2019

Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 66

Marketing Survey Study B2B 66

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. And we look at your leadership and reputation. We look at governance practices.

Ethics 52

Ethics Training Financial Survey 52

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. It gives you more flexibility to move between consumer marketing and B2B marketing and other positions as well. And if we do that, the traffic, the plays, the downloads, all that will come.”

Brand 118

Brand Branding Marketing Facebook 118

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151