PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. But AI is not just in your consumer life. Invest in your future! Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. What’s the highlight of your work in 2019 and what are you looking to achieve in 2020? 2019 was a great year for the CIPR AIinPR panel. It also induces being part of creativity in AI groups. Her work paints a stark picture for the industry.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. establish thought leadership. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. To do this we want our content to: educate the industry, clients and potential buyers. increase brand awareness. Video Guide.

How To 177

How To Guidelines Content Marketing Video 177

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. These expensive and largely consumer-driven upgrades also have contributed to rising college costs. on advertising.

Education 126

Education Financial Transportation Engineering 126

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. was acquired by Cision in January 2019 and merged with Brandwatch in 2022.” In April, it acquired Klear , an Israeli influencer marketing platform for $17.8

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 76) I write and edit articles that get consumers to understand why our brand is better than others.”. Some of this variety stems from the organizational chart.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

OCTOBER 22, 2019

Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 16% on marketing analytics.

Marketing 66

Marketing Survey Study B2B 66

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. It gives you more flexibility to move between consumer marketing and B2B marketing and other positions as well. And if we do that, the traffic, the plays, the downloads, all that will come.”

Brand 118

Brand Branding Marketing Facebook 118

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 198

Writing Communications Marketing B2B 198

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. Answer: wherever we want. Now the questions include: What can I do to manage and enhance the reputation of my company? Research & Insights.

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

MARCH 5, 2019

Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. bring creative ideas and use data to execute? e) Costs involved.

Survey 60

Survey Trends Marketing B2B 60

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. And I’ve wanted to start Positional since 2019. And so even back in like 2019, Matt and I had.

Internal 118

Internal International Insurance Insurance 118

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. How should PR professionals and marketers connect with members of Generation Alpha as they become consumers, voters and donors in the years to come? Marketing to Alphas.

Groups 138

Groups Mobile Real Estate Skype 138

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Click here to read the entire e-book. Review your existing content strategy.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 96

Social Media Marketing Media Creativity 96

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

MAY 20, 2019

When brand creatives embark on content marketing hoping to cut corners, they end up pretending to put on an empathy performance. SUNNYD (@sunnydelight) February 4, 2019. That’s part one of actual empathy in marketing: Patagonia found a match between its values and the values of its consumers. I can’t do this anymore.

Marketing 111

Marketing Guidelines Video Brand 111

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Creative employee communications.

Marketing 174

Marketing Employee Content Marketing Training 174