Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. As speakers and panels were confirmed, we distributed press releases to national, international and trade media.

Local 98

Local Newspapers Sports Video 98

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The company took in just shy of $40 million in revenue for the year ending 2019 – with a loss of $6 million according to PitchBook , which does the conversion math automatically. Welcome to 2021!

Pitching 150

Pitching YouTube Community Company 150

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 86

Industry Media Technology Employee 86

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential.

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

MAY 4, 2021

TVEyes launched podcast monitoring in the fall of 2019 , quickly became a white label partner to Meltwater, Burrelles, Cision and Muck Rack, and today monitors 25,000 podcasts. It’s also introducing “content microapps” which are content widgets internal communicators can make and deploy on platforms like SharePoint and Salesforce.

Tools 100

Tools Survey Pitching Analytics 100

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. Like every reporter, I’m a sincerely curious person.

Meeting 81

Meeting Automotive Media Transportation 81

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Workflows : Internal and external workflows were used to run all marketing campaigns. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? in 2019, reaching a record $4.5 billion ,” according to a new report from Burton-Taylor International Consulting.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. Communication teams must straddle all worlds.”. 10) “Write and create content for internal and external audiences about my company.”.

Employee 148

Employee Print Writing Survey 148

Stephen Waddington

APRIL 29, 2020

Catherine Arrow responded in a community of practice with a beautiful, thoughtful comment that she developed into an essay about what comes next. We must bring excellent situational intelligence to our organisations and communities - develop and understand the scenarios, shifting possibilities, potential outcomes.

Leadership 96

Leadership Construction Resources Community 96

PR Conversations

OCTOBER 1, 2020

The emergence of artificial intelligence (AI) technologies and systems in recent years has led to consideration of the role of the human in public relations. Heather Yaxley: Miriam, this insight is fascinating and hugely relevant for some work I’m undertaking currently that connects back to relationships and also technology.

Publicity 70

Publicity Strategy Handbook Analytics 70

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”. And it’s not just the technology we’re excited about. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

PRSay

DECEMBER 18, 2019

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. Tip 1: Live your values. Photo by Andrew D.

Corporate 100

Corporate Crisis Management Crisis Government 100

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. Facebook (2019 – Present). The Cannes Lions Educators Summit is one example of this – along with the #SMprofs community. I am proud to see these communities come together so well. I did not have any international trips where I just went on vacation.

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

OCTOBER 29, 2019

Some communicators on Prezly even use this for internal communications. As you build your contacts, this will later help you sort them – i.e. legal reporters that cover law firm technology in Chicago, or marketing reporters that cover startups and martech in Boston. 8) User reviews and community comments.

Pitching 63

Pitching Analytics Enterprise System 63

Communications Conversations

NOVEMBER 16, 2018

New ideas for how I can be an active member of our local digital/comms community. How could I best use my time, in 2019, to be a better member of our local community, drive awareness for my business and drum up new business in the process. Like many of you, this is the time of year when I start planning for the year ahead.

Case Study 68

Case Study Trends Social Media Study 68

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. I ended up retiring in 2019, moved to Cincinnati, Ohio, and I’m now working for the IRS. Absolutely, absolutely. We need to be watching the AI issues.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Maxim Behar

APRIL 11, 2024

Friends, community. Just observe the videos shown on international television, if shown at all. It's absurd that in the midst of all this technological and societal revolution, our political system remains unchanged. If we rewind ten years back, we'd distinguish between the pre-COVID era of 2019 and the post-COVID era of 2022.

Television 59

Television System Interviews Travel 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Clear and present AI “A renewed focus on and commitment to internal communications. Great leaders make clear and transparent communication a top priority. Finally, 2024 also brings another U.S.

Writing 192

Writing Communications Marketing B2B 192

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. PR technology. Media relations only gets harder. 75% of PR pros say media relations is getting harder. The complete survey is embedded nearby.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Maxim: It's the world's PR organization, I was president and I'm still on the executive committee as international development director.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. 16) Social media fragments into niche communities. Greg Galant | Muck Rack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. How will you create thumb-stopping social in 2019? Studies show we can communicate with emotion better through emojis, gifs and stickers. Did you know 5B emojis are sent each day on Facebook Messenger?

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. The idea is to let communicators know ahead of time those items the system thinks will get a lot of attention. Let’s just hope 2020 ends on December 31 st. billion, or $10 a share.

Software 176

Software SEO Company Tools 176

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. First, data tells you what happened, not why.

Creativity 77

Creativity Study Survey Advertising 77

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. .

Transportation 122

Transportation Social Media Corporate Agency 122

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. Leading Technology and Humans Rights Scholar Who Helps AI, Video Game and App Developers Avoid Building Biases into Products. The Advantages of Inclusive Leadership. Smart apps.

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated. 4) What hasn’t changed about PR? .

Brand 107

Brand Branding Reputation Corporate 107

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. In January 2019 Cision acquired two more companies – TrendKite and Falcon.io.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% That’s up from 17 interactions in 2019. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. 66% said conferences (including virtual). billion in 2021.

B2B 116

B2B Marketing Survey Software 116