Solo PR Pro

MAY 21, 2019

The Leadercast speakers tailored their talks to 2019’s theme, Leading Healthy Teams, providing actionable information that applies to those of us with teams of one and beyond. Start with your employees, giving them the level of information and training to act like owners and they will take care of your customers and your shareholders.

Leadership 55

Leadership Employee Airlines Construction 55

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. How has eBay responded so far? Never doubt it.

Reputation 77

Reputation Employee Film Internal 77

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The #FuturePRoof community goes from strength-to-strength. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Broom, David M.

Government 103

Government Education Print Ethics 103

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. How has eBay responded so far? Never doubt it.

Reputation 62

Reputation Employee Film Internal 62

Stephen Waddington

FEBRUARY 12, 2021

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? We look at five categories.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

JANUARY 18, 2020

While the film is largely about political communication, the Bernays’s example is a reminder that there is precedent for the application of in business. The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you.

Film 86

Film Ethics Employee Data 86

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future! Leveraging data to make more accurate predictions.

Financial 98

Financial Conference Agency Resources 98

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). As a communications pro, you are generally privy to conversations the rest of your peers are not. Internal comms metrics.

Software 85

Software Internal International Pitching 85

Sword and the Script

AUGUST 29, 2020

Talkwalker tapped the research firm YouGov to field a global survey of 3,700 marketing communications (marcom) professionals. It is still a regular activity of 75% of communicators on the Queen’s side of the pond. A few years ago, it was ethics, last year it was PR tech, and this year it was dedicated to activism. Perspective.

Media Relations 99

Media Relations Report Industry SEO 99

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. million have less than 5 employees.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future! Leveraging data to make more accurate predictions.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 193

Writing Communications Marketing B2B 193

Barokas

JANUARY 7, 2019

And since this article is being read mostly by marketing executives and communications professionals, I’m willing to bet that many of you share in my drug of choice. Here are a few on the communications front that you can try on for size…. Ashley, Barokas Communications Director of Content. I’m a junkie. Need some inspiration?

Case Study 60

Case Study Construction Exercises Media Training 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. Register by June 3, 2019 to save $400 off the full event price.

Agency 84

Agency Enterprise Technology Analytics 84

PRSay

JULY 8, 2019

New research from Maryam Kouchaki , an associate professor of management and organizations at Northwestern University’s Kellogg School of Management, shows that employees who compartmentalize their personal and business lives are more likely to engage in bad behavior. Ethics is not a uniform that we discard after hours.

Ethics 131

Ethics Banking Employee Study 131

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

Solo PR Pro

AUGUST 4, 2020

Why it's important to make ethical behavior more than what you do at work but who you are all the time. This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct. Ethics is not a uniform that we discard after hours. In his recent Inc.

Ethics 68

Ethics Banking Employee Study 68

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Maxim Behar

OCTOBER 15, 2023

Maxim is one of the most recognizable and successful faces in the world of PR communications, not only in Bulgaria but globally. We were advising them on how to present themselves to the media, to their employees, and to the public. Maxim: The vise that I used for 5 years is in my room in the office of M3 Communications.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The Intersection of Bias, Ethics and PR Stunts in Media Relations. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 22, 2020

Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of Happy employees are the ultimate growth driver.

Survey 176

Survey Marketing B2B Study 176

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Jake Wallace , senior marketing communications specialist, Trimble Transporation. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Stern + Associates

JANUARY 6, 2022

Navigating the Ethics of Artificial Intelligence. Recently named Dean of the College of Engineering at The Ohio State University, Howard specializes in developing robotic and AI technologies that improve our daily home, life and work interactions, while addressing ethical concerns when deploying these systems to serve society.

Leadership 62

Leadership Policies Engineering Technology 62

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Is the process of media relations getting harder?

Survey 92

Survey Journalism Study Pitching 92

Maxim Behar

MAY 28, 2023

Behar, you are one of the most recognizable and successful persons in the world of PR communications. You are the founder of M3 Communications Group, Inc. Why, in your opinion, has your company managed to earn the lead position in the field of public communications and media contacts? What are your secrets of success?

Education 52

Education Meeting Course Creativity 52

PRSay

FEBRUARY 12, 2021

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. The downside “is that it exposes you to greater scrutiny.”.

Ethics 170

Ethics Communications Nonprofit Journalism 170

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. It’s where I’m placing bets over the next 12 months.

Publicity 120

Publicity Analysis Measurement Tools 120

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. In the 2019 press release below, Johnson & Johnson confirmed that there was no asbestos in its baby powder after allegations were made.

Privacy 52

Privacy Ethics Data Airlines 52

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. ” Science is complex, sure, but many healthcare companies have struggled to communicate complicated topics to a general audience. According to a 2019 Gallup poll , 70 percent of people have a negative view of the U.S.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. ” Science is complex, sure, but many healthcare companies have struggled to communicate complicated topics to a general audience. According to a 2019 Gallup poll , 70 percent of people have a negative view of the U.S.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 92

Social Media Marketing Media Creativity 92

Stephen Waddington

DECEMBER 15, 2021

Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Three decades on I’m less positive. It clearly isn’t enough.

Publicity 128

Publicity Government Guidelines Facebook 128