Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Cision releases internal DE&I report.

Software 85

Software Pitching Internal International 85

Critical Mention

DECEMBER 17, 2019

In recent years, YouTube has become indispensable for brands as a part of their PR, communications and marketing strategy. YouTube is the second most popular search engine in the world (Search Engine Journal). YouTube has almost 2 billion monthly active logged-in users (YouTube for Press). About Critical Mention.

YouTube 91

YouTube Radio Analytics Television 91

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. There are several approaches to managing the challenges.

Media Relations 173

Media Relations Media Pitching Survey 173

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose. Topically, this event covers a lot of ground. Experiential storytelling. Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! pic.twitter.com/p31jK5wIYK.

Crisis 62

Crisis Instagram Social Media Facebook 62

NewsWhip

JUNE 26, 2020

The engagement to content from Spain rose throughout the back end of 2019, almost doubling when looking at week-over-week engagement between June and the start of 2020. . This top article was about deers gathering under cherry trees in Japan in peak blossom season , an image that did the rounds in the international media.

Journalism 78

Journalism Crisis Web Internal 78

Communications Conversations

JUNE 14, 2019

There were four big takeaways: Companies still don’t know where to put social –was split fairly evenly among comms, digital, social media, brand and content. and international. I also think social teams should be run by people with comms (or journalism, in some cases) backgrounds.

Resources 92

Resources Social Media Media Measurement 92

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. Attending 2019 Railway Interchange in Minneapolis as associate editor for Progressive Railroading magazine. How long have you been in journalism and how did you get started?

Meeting 82

Meeting Automotive Media Transportation 82

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. Facebook (2019 – Present). This was a blast and had so much fun!

Social Media 56

Social Media Conference Travel Internal 56

NewsWhip

SEPTEMBER 10, 2019

2019 has been a landmark year for IPOs, with a number of tech unicorns going public, following in the wake of tech giants like Facebook and Twitter. The most covered IPOs in 2019 . ,,,The vast majority of the coverage did come on the web, as there was little to no chatter on native Facebook Pages about IPOs this year.

Pinterest 23

Pinterest Web Facebook Data 23

Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

Journalism 74

Journalism Publicity Crisis Management Training 74

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. That’s up from 68% in 2019 and 51% in 2018. That is, yes.

Survey 123

Survey Measurement Public Affairs Storytelling 123

NewsWhip

OCTOBER 18, 2019

In our work with top global agencies advising brands on crisis situations, we’ve seen that careful preparation and a disciplined, data-informed response are the keys for successful crisis management. But that starts with establishing a baseline, which involves a clear understanding of how content written about your brand performs over time.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. 1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros.

Survey 96

Survey Journalism Study Pitching 96

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 112

Brand Branding Reputation Corporate 112

Communications Conversations

OCTOBER 25, 2018

Of the platform trends and evolution of them, the advent of pay-to-play for brands has probably been the most impactful and emphasized the need to demonstrate ROI. Like any other pay-for medium, if brands are putting dollars behind the effort, they need to see the return. How will you create thumb-stopping social in 2019?

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD.,

Pitching 78

Pitching Instagram Survey Data 78

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Rometty, International Business Machines (IBM) Corporation. Glossier has also seen coverage at every turn during its journey from a blog to full-fledged beauty brand. Mooney, KeyBank.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Sword and the Script

FEBRUARY 16, 2019

A study by Forrester Research and the In-House Agency Forum (IHAF) found “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study,” as Alexandra Bruell recently reported for the Wall Street Journal. It’s not the only study to point to this trend.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

APRIL 13, 2019

For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. Full Report: The CMO Survey February 2019 (opens in PDF; also on SlideShare ).

Study 118

Study Survey Infographics B2B 118

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Most people find independent journalism and earned media to be the most credible source of information. 20) Should brands take a stand? 1) The average blog post is 1,236 words.

Marketing 78

Marketing Publicity Survey Study 78

Maxim Behar

MAY 12, 2021

An Esteemed Career Maxim started his career as a machinery worker in a small factory before graduating in International Business in Prague—where his father was sent on a diplomatic mission. Moreover, he successfully completed the Harvard Kennedy School Executive program in 2019. in a small kitchen. did not have a single client left.

Leadership 52

Leadership Groups Journalism Hotels 52

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. That was an evolution for us.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

ImPRessions - Crenshaw Communications

MAY 7, 2021

That’s the conclusion that Bloomberg Businessweek’s Brad Stone came to about Amazon’s Jeff Bezos and his tangle with the National Enquirer in 2019. It was a twist on the game that celebrities play to challenge and blame powerful media brands for negative coverage. ” Precisely.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

Buzzstream

JUNE 5, 2024

Ultimately, digital PR is designed to build high-authority links to help you build your brand and rank better. Those are all great examples of content that gets links and coverage, but they aren’t as helpful if you want to replicate them as a brand. So, let’s look at how some brands do this successfully through digital PR!

Digital PR 62

Digital PR Examples Strategy Survey 62