Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 3) Should brands mix sports and politics?

Sports 113

Sports Advertising Advertising Survey 113

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Ultimately, great stories drive PR and journalism. That’s up 17% from the same survey last year.”.

Survey 195

Survey Journalism Agency Data 195

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. million of revenues, improving on 2019’s $10.2 million of red ink on $92.01 PR tech mentions.

Media 106

Media SEO Analytics Analysis 106

NewsWhip

FEBRUARY 7, 2020

The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. Week 1: December 2019 / January 2020. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Journalism 163

Journalism Viral Writing Report 163

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Marching into 2019, what is one change that you are excited about implementing? Change is hard and change is uncomfortable.

Community 150

Community Social Media Media Education 150

Deirdre Breakenridge

JULY 22, 2019

According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. Use a writing style that’s personal or journal-style writing.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities.

Software 85

Software Pitching Internal International 85

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. How long have you been in journalism and how did you get started?

Meeting 82

Meeting Automotive Media Transportation 82

PR 20/20

APRIL 1, 2021

Scripps School of Journalism spring quarter of my junior year. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. Think about how rapidly technology has evolved over the last two decades. social media).

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Cision would sell iContact to J2 Global in 2019. 3) September 15, 2014: Visible Technologies. 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

Sword and the Script

FEBRUARY 26, 2019

>>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. I’ve always found reporters value a PR person that can speak in commanding detail to technology, industry or trends because it’s an important part of cutting to the chase in evaluating a story idea.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. Facebook (2019 – Present). This was a blast and had so much fun!

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. That’s up from 68% in 2019 and 51% in 2018. That is, yes.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. 1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros.

Survey 96

Survey Journalism Study Pitching 96

NewsWhip

OCTOBER 18, 2019

Communications professionals have put NewsWhip’s unique media intelligence technology that quantifies and predicts engagement with all the world’s news to work in guiding extremely effective crisis response. Engagements to Houston Rockets Coverage in 2019. The Backstory. Top ten most engaged articles about Houston Rockets.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. Fast forward to 2019, and coverage earned online is king.

Brand 112

Brand Branding Reputation Corporate 112

Stern + Associates

FEBRUARY 1, 2024

Leveraging AI and Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. is a pioneering innovator, entrepreneur and inventor of robotic technologies and artificial intelligence for industry, health care and education. Renee Richardson Gosline, Ph.D. Renee Richardson Gosline, Ph.D.

Leadership 109

Leadership Ethics Education Technology 109

Communications Conversations

OCTOBER 25, 2018

Of the platform trends and evolution of them, the advent of pay-to-play for brands has probably been the most impactful and emphasized the need to demonstrate ROI. Like any other pay-for medium, if brands are putting dollars behind the effort, they need to see the return. How will you create thumb-stopping social in 2019?

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stern + Associates

JANUARY 24, 2023

Leveraging Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. is a pioneering innovator, entrepreneur and inventor of robotic technologies and artificial intelligence for industry, health care and education. Renee Richardson Gosline, Ph.D. Renee Richardson Gosline, Ph.D. Nembhard, Ph.D.

Leadership 91

Leadership Ethics Education Technology 91

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 6) Quick hits in PR technology. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. What can PR do about it?

Survey 78

Survey Media Relations Report Media 78

Sword and the Script

FEBRUARY 16, 2019

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. By “advertisers” the report means big brands – think CPG – that spend a lot of money on marketing, including traditional Madison Avenue-style marketing. It’s not the only study to point to this trend.

Creativity 77

Creativity Study Survey Advertising 77

PR 20/20

FEBRUARY 6, 2020

Breaking Brand. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch? Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 25, 2018

This may be the easiest question yet the hardest for so many marketers and brands to come to comprehend. If you understand the fundamentals, then you can navigate the technology landscape.”. Read more: Confusion, Technology and Talent in Marketing; Off Script No. At the end of the day, technology shouldn’t be driving decisions.

Marketing 60

Marketing Government Interviews Technology 60

Bianchi Biz Blog

JANUARY 25, 2021

I was an occasional contributor to Forbes from 2011-2019 and have written for N.Y. Baby Boomers are moving reluctantly into retirement age, and technology allows the very youngest generation (I call them Generation App) to make their mark earlier than ever in the marketplace. Daily News and J.D. Power, amongst others.

Automotive 70

Automotive Meeting Industry Media 70

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Most people find independent journalism and earned media to be the most credible source of information. For B2B companies, earned media and branded content ranked as the most effective digital tactics. It’s something of a readout on the year in PR and marketing.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

APRIL 13, 2019

For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. Full Report: The CMO Survey February 2019 (opens in PDF; also on SlideShare ).

Study 118

Study Survey Infographics B2B 118

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.

Construction 62

Construction How To Media Google 62

Buzzstream

JUNE 5, 2024

Ultimately, digital PR is designed to build high-authority links to help you build your brand and rank better. Those are all great examples of content that gets links and coverage, but they aren’t as helpful if you want to replicate them as a brand. So, let’s look at how some brands do this successfully through digital PR!

Digital PR 62

Digital PR Examples Strategy Survey 62

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. This month happens to be the one-year anniversary for the PR Tech Sum.

Pitching 85

Pitching Survey System Technology 85