Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. Hopefully these questions will help inspire important discussions and brainstorming to make 2019 your best year yet. Ashley Allman.

Strategy 60

Strategy Media Pinterest Storytelling 60

Onclusive

JUNE 2, 2021

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week. Determine your campaign objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? News releases and their place in 2019. A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.

Communications 208

Communications Analytics Social Media Media Training 208

Communications Conversations

APRIL 23, 2019

More specifically, how college seniors about to enter the workforce can build, nurture and sustain an effective personal brand online (photo credit below: Mark Jenson , professor, Hubbard School of Journalism and Mass Communication at the University of Minnesota). ” My advice: You need a blog (or, podcast)!

Social Media 98

Social Media Brand Branding LinkedIn 98

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. We extend that experience and value to our current clients and those we’ll be signing in 2019.

Trends 45

Trends Google Crisis Management Data 45

Deirdre Breakenridge

DECEMBER 18, 2018

Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese. Shayla is published on the Amherst Wire and has produced articles on various topics like local news on her WordPress blog. In her free time Shayla enjoys listening to true-crime podcasts and keeping up with current events.

Infographics 177

Infographics Internal International Journalism 177

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. However, they did note a small increase of 1.44% in 2020 over 2019. 07% in 2019. Of the 35 industries, most saw declines in average engagement rate per post on Twitter, when comparing 2020 with 2019.

Social Media 88

Social Media Healthcare Brand Branding 88

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

NOVEMBER 30, 2023

Source: The Western Journal of Medicine 4 Harris, N. The Western Journal of Medicine, 145 1, 105. Source: Journal of Personality and Social Psychology 5 Elliot, A., & Devine, P. Journal of Personality and Social Psychology, 67, 382–394. The Western Journal of Medicine, 145 1, 105. Cognitive dissonance.

Handbook 52

Handbook Journalism Comparison eBook 52

NewsWhip

JULY 6, 2023

State sponsored social media manipulation Valent Projects has played a crucial role in supporting Meta to uncover instances of state-sponsored media manipulation, as they did in 2019 when they identified posts that indicated a civil war was imminent in Sudan.

Social Media 78

Social Media Brand Branding Media 78

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Engagements to major racially-charged crises in 2019.

Training 97

Training Brand Branding Fashion 97

Sword and the Script

SEPTEMBER 1, 2020

SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Burton-Taylor estimates the business unit had 2019 revenue of $10.7 It says it has “hundreds of customers…10 of the Fortune 50.” Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Marching into 2019, what is one change that you are excited about implementing? Life changes can be challenging.

Community 150

Community Social Media Media Education 150

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute.

Social Media 177

Social Media Media Interviews Instagram 177

Mora Communications

AUGUST 18, 2016

The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously. Its success not only helped to legitimize online journalism, it also served as a template for other publications. . Copyright © Mora Communications Inc.

Journalism 40

Journalism Print Groups Communications 40

Mora Communications

AUGUST 18, 2016

The site was one of the pioneers of online journalism. Before it came upon the scene, it was difficult to get people to take digital journalism seriously. Its success not only helped to legitimize online journalism, it also served as a template for other publications. . Copyright © Los Angeles PR Firm | Mora Communications Inc.

Journalism 40

Journalism Print Communications Groups 40

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). Of all the media relations insights the best one is this: be relevant.

Survey 170

Survey Media Relations Pitching Media 170

Stephen Waddington

JANUARY 12, 2019

Something new for 2019. I’m going to try something new for 2019 with my blog community. Instead of spamming out my blog posts as they’re posted I’m going to include summaries in a weekly letter, alongside interesting stuff that I spot around the internet. Let me know what you think. I’ll let you know how we get on.

Case Study 62

Case Study B2B Healthcare Energy 62

NewsWhip

FEBRUARY 7, 2020

The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. Week 1: December 2019 / January 2020. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Journalism 163

Journalism Viral Writing Report 163

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. .

Conference 329

Conference Marketing Case Study Measurement 329

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. There are several approaches to managing the challenges.

Media Relations 173

Media Relations Media Pitching Survey 173

Landis PR

DECEMBER 20, 2021

billion mark in July 2019, as reported by WeAreSocial. Corporate blogs are the norm. Top 14 Benefits of Social Media for Your Business – Search Engine Journal. Photo courtesy of Pexels. By Robin Carr, LCI. Social media users passed the 3.5 So what are some of the benefits of social media for business?

Social Media 52

Social Media Brand Branding Customer Service 52

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”. Articles, blog posts and content picks. million of red ink on $92.01 million in sales.”.

Media 106

Media SEO Analytics Analysis 106

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We 2019: 26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. If media relations is hard, so too is journalism and reporting. Content marketing means, running your blog, or whatever you choose as your platform like a publication. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities.

Software 85

Software Internal International Pitching 85

PRSay

JUNE 18, 2019

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. Of course, many of those texting, tweeting, messaging, blogging, etc.,

Guidelines 154

Guidelines Writing Social Media Newspapers 154

NewsWhip

JUNE 26, 2020

So far in our series of blogs that have looked beyond the English speaking world, we have looked at Germany and Italy. The engagement to content from Spain rose throughout the back end of 2019, almost doubling when looking at week-over-week engagement between June and the start of 2020. . Let’s get right into it. Benedict Nicholson.

Journalism 78

Journalism Crisis Web Internal 78

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. Until next time! Critical Mention. Eric Lebowitz.

Media 60

Media Marketing Analytics Television 60

Critical Mention

JANUARY 22, 2019

This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too. How do you think the industry has progressed in this area? well, that’s everything.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

FEBRUARY 26, 2019

A short while ago, a contributing author from venture capital (VC) firm published an article in a trade publication and cited my client’s blog as a source of data. >>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. In other words, your company’s blog is like a natural focus group.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Barokas

DECEMBER 5, 2019

Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? An earlier version of this post originally appeared on the WTIA blog, January 8, 2019. Don’t reinvent the wheel for things that are working—likewise don’t repeat past mistakes.

Strategy 78

Strategy Media Storytelling Pinterest 78