PR 20/20

SEPTEMBER 17, 2019

Media and journalism. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute.

Social Media 177

Social Media Media Interviews Instagram 177

NewsWhip

FEBRUARY 7, 2020

The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. Week 1: December 2019 / January 2020. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Journalism 163

Journalism Viral Writing Report 163

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities.

Software 85

Software Pitching Internal International 85

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. million of revenues, improving on 2019’s $10.2 Articles, blog posts and content picks.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 5) Picks from the vendor blogs and PR trades. Here we go….

Trends 60

Trends Media Report Technology 60

Mindful Marketing

OCTOBER 10, 2021

However, there are natural delays in passing legislation, and those lag-times are often exacerbated by the speed at which social media and related technology change. So, who also lives at the cutting edge of technology and could influence Facebook toward more positive social impact? ” ​ Subscribe to Mindful Matters blog.

Facebook 79

Facebook Social Media Government Employee 79

Sword and the Script

FEBRUARY 26, 2019

A short while ago, a contributing author from venture capital (VC) firm published an article in a trade publication and cited my client’s blog as a source of data. >>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. In other words, your company’s blog is like a natural focus group.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Scripps School of Journalism spring quarter of my junior year. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By The Role of Technology on the Legal Market. But that’s a talent supply issue for a different blog post. Big PR agencies do the same thing.

Agency 95

Agency Trends Marketing Survey 95

Karen Freberg

DECEMBER 30, 2019

Opportunity to collaborate in a variety of different ways from guest blog posts, being part of #AdobeInsiders, and much more! Facebook (2019 – Present). ” 2) got rejected from three journals for the same reason and 3) got immediately published in PRR, one of our main journals. Adobe (2016-Present).

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Local news and indy journalism more trusted. “I

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. 1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros.

Survey 93

Survey Journalism Study Pitching 93

Doctor Spin

NOVEMBER 22, 2023

Such environments could involve designated ‘focus hours’ free from digital interruptions, or training sessions that enhance employees’ skills in managing digital tools effectively, ensuring a balanced and healthy interaction with technology in the workplace. 2019, April 15). Organization Development Journal. 2 Firth, J.,

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. PR technology. Media relations only gets harder. 75% of PR pros say media relations is getting harder. click any image for higher resolution) 4.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 6) Quick hits in PR technology. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Bianchi Biz Blog

JANUARY 25, 2021

I’ve just started a blog, “Reflections” on the site, providing me a place to share my musings. I was an occasional contributor to Forbes from 2011-2019 and have written for N.Y. How long have you been in journalism, and how did you get started? Read about the brand you’re serving or the technology you’re pitching.

Automotive 70

Automotive Meeting Industry Media 70

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. Here’s how to pitch this blog.

Survey 77

Survey Media Relations Report Media 77

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated. Fast forward to 2019, and coverage earned online is king. This goes beyond crisis communications.

Brand 109

Brand Branding Reputation Corporate 109

PR 20/20

FEBRUARY 6, 2020

events, workshops, accreditation program, blog) help agencies take their performance to the next level. Overview: The MAICON Speaker Series was recorded live at MAICON 2019. Dave Gerhardt ( @davegerhardt ) was Drift’s VP of marketing until late 2019. Where to start: 8/26/2019 You 2.0: Today, their suite of resources (i.e.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

OCTOBER 16, 2018

The technology would create the perfect message, deliver to the right people, at the right time, score the leads appropriately, and then hand a list of buy-ready names to sales. Utopian perhaps, but technology in and of itself may not be an advantage unless you have the capacity to use it effectively. It just doesn’t work that way.

Marketing 56

Marketing Real Estate Analytics Interviews 56

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. This month happens to be the one-year anniversary for the PR Tech Sum.

Pitching 85

Pitching Survey System Technology 85