ImPRessions - Crenshaw Communications

JANUARY 3, 2018

So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example. Tapping into the zeitgeist much?

Brand 136

Brand Branding Retail Comparison 136

Shift Communications

JANUARY 8, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Vice President, Marketing Technology.

Video 96

Video Trends Media Advertising 96

PRSay

DECEMBER 19, 2018

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. Stories about public apologies ranked consistently among the most-clicked-on this year.

Trends 112

Trends Crisis Corporate Leadership 112

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. I’d imagine it most.

Creativity 79

Creativity Technology Marketing Web 79

Shift Communications

DECEMBER 21, 2018

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. Want to see how to do this for your blog? Here’s how. Lisa Zanchi.

Analytics 74

Analytics Google Measurement Data 74

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Transparency Post GDPR.

Advertising 89

Advertising Advertising B2B Creativity 89

Stern + Associates

JUNE 14, 2018

Stern Strategy Group was recognized for its work with Carpenter Technology Corporation, the Institute of Management Accountants (IMA®) and Affinity Federal Credit Union at the 2018 PRSA NJ Pyramid Awards, an annual event celebrating New Jersey’s best public.

Groups 48

Groups Technology Corporate Strategy 48

PRSay

APRIL 4, 2018

The APR certification requires you stay up-to-date amid rapidly changing technology and concepts in strategic communication, which affects changes in the conduct of research, strategy development, the production and dissemination of tactics, and measurement and analysis processes. Notice that word “current.” Mitchell Marovitz, Ph.D.,

Ethics 121

Ethics Study Measurement Government 121

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The analysis is consistent with a CIPR report published in 2018 called Humans Still Needed. Today’s report cements that thinking,” said Valin.

Publicity 126

Publicity Ethics Government Policies 126

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure.

Communications 225

Communications Marketing Radio Airlines 225

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. As a vertical, technology companies invest 9.7% 13) Storytelling the hottest trend in PR in 2018. of revenue in marketing, compared with 7.9%

Survey 104

Survey Marketing B2B Content Marketing 104

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It peaked with its most relevance in 2018," he said. It provides a signpost to how practitioners should develop future skills. Big data and algorithms.

Communications 105

Communications Big Data Leadership Data 105

PRSay

JULY 25, 2018

9 during the PRSA 2018 International Conference in Austin, Texas. In anticipation of Conference, Handley — who is the author of several books, including “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” — caught up with PRsay to discuss her strategies for improving one’s writing.

Writing 103

Writing Conference Internal International 103

Stern + Associates

MAY 30, 2023

But organizations have much to gain if they expand their current view to treat AI as a knowledge-work teammate, says leadership and innovation authority Hal Gregersen , senior lecturer at the MIT Sloan School of Management and award-winning author of “ Questions Are the Answer ” (Harper Business, November 2018).

Technology 99

Technology Groups Leadership Strategy 99

Stern + Associates

OCTOBER 26, 2017

With an overwhelming amount of information flowing freely online, it’s seemingly impossible to reach, let alone influence, The post Upcoming Tech Trends for 2018 Communications Planning appeared first on Stern Strategy Group.

Trends 60

Trends Communications Groups Strategy 60

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! For those of us without that kind of budget, boosting your credibility through partnerships with organizations such as non-profits can be an effective strategy. Avengers Infinity War. SCHEDULE A DEMO.

Film 69

Film Airlines Corporate Strategy 69

Stern + Associates

JULY 18, 2023

With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? An optimistic economist, Brynjolfsson’s predicts a productivity boom in the coming decade driven by the combination of new technologies and business transformation.

Technology 77

Technology Measurement Government Policies 77

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. Date: March 21, 2018. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. measurePR April 2018. measurePR May 2018. So now you get not one, not two, but THREE chat recaps below. Let your data explain the need!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

PRSay

OCTOBER 12, 2018

If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. PRSA MEMBERS: Learn new hacks and strategies to “Create Remarkable PR Now.” The conversations remain more important than ever. Join the group here.

Conference 111

Conference Internal International Storytelling 111

Communications Conversations

DECEMBER 19, 2018

As I look back at 2018, I had 50-plus coffee meetings with all sorts of people. Erica Webb-Belzer, Verde Technologies (thanks for the introduction, Christina Milanowski!). Ianthe Zabel, 202 Strategy. Kristin Zima, Optum (one of the 14 people I said I wanted to have coffee with in 2018!). I met new people. Jen Bowring.

Healthcare 60

Healthcare Banking Tourism Groups 60

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. This number is only increasing. Optimize your content. SCHEDULE A DEMO.

SEO 71

SEO Strategy Guidelines Social Media 71

Stern + Associates

SEPTEMBER 5, 2023

As chief executive, Timms has already overseen the completion of a $550 million renovation to fully modernize David Geffen Hall – home of the New York Philharmonic – with state-of-the-art design and technology as well as accessibility that is far above industry standard.

Leadership 62

Leadership Mobile Groups Strategy 62

Beyond PR

JANUARY 4, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. The solution? The Solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Should you introduce new evaluation strategies or stick with AVE? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. What do you guys think?

Tools 136

Tools Publicity Measurement SEO 136

Contently - Strategy

NOVEMBER 12, 2020

As our head of content strategy Deanna Cioppa pointed out to me recently, CMOs spend millions on sentiment tracking, customer experience tracking, and brand studies, but then put out mediocre content—the thing that would improve those metrics the most. You need to develop a strong content strategy and point of view in the market.

Brand 145

Brand Branding Healthcare Enterprise 145

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” Or thereabouts.

Internal 147

Internal International Tools Software 147

Stern + Associates

DECEMBER 12, 2022

Digital transformation has become much more than simply upgrading software and building a new skill set; it’s now a required state of mind , says Paul Leonardi , award-winning University of California, Santa Barbara (UCSB) professor and Technology Management department chair. Technology is Only Half the Equation; The Other Half is People. “The

Technology 62

Technology Employee Software Groups 62

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 108

Marketing Newspapers Print Local 108

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers. Back in 2018, luxury fashion brand.

Brand 116

Brand Branding Fashion Marketing 116

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. This is the number one skill CMOS are looking for in 2018.

Tools 207

Tools Analytics Google Measurement 207

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. How has social media impacted communications strategy? What are some of the technologies that are on your radar? PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Norton's Notes

JUNE 20, 2018

Now although I am OLD (don’t laugh) I don’t proclaim to be an oracle and know everything that is going to happen in business and technology but I do feel I have a fairly solid understanding of social media marketing as it is today in 2018. Twitter – is it still relevant in 2018?

Social Media 28

Social Media Trends Media Case Study 28

PRSay

JANUARY 29, 2018

A shorter version of this response first appeared in the January issue of Strategies & Tactics. Yet as we look at 2018 — and the years to come — there is much that remains to be done. This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession.

Survey 134

Survey Ethics Leadership Financial 134

PRSay

MARCH 28, 2018

Technology, generation gaps and FOMO (fear of missing out) are a few of the challenges facing higher-education communicators. We’ll also talk extensively about social media and collaborations across campus and beyond, including strategies that work best for various social media platforms and how to leverage partnerships on and off campus.

Education 94

Education Policies Social Media Crisis 94