Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018.

Trends 45

Trends Google Crisis Management Data 45

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. Most importantly, the sector trends and business challenges can help guide your early career steps and inform where you choose to dedicate those early years. Talk to everyone. Networking isn’t only about getting interviews. Play the part.

How To 189

How To Nonprofit Interviews Privacy 189

PRSay

JANUARY 29, 2018

We have formed strategic, client-agency partnerships that drive performance and build reputations. Yet as we look at 2018 — and the years to come — there is much that remains to be done. Great counseling firms were founded and legendary corporate communications departments were born. We have come far together.

Survey 132

Survey Ethics Leadership Financial 132

Shift Communications

JANUARY 29, 2018

What actually happened, and how measurable has the impact been? Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. Let’s look at a category reputed to be hit the hardest, publishers of news. Methodology. News publishers. Conclusions.

Facebook 110

Facebook Corporate Social Media Data 110

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” What’s different about that?

Software 78

Software Case Study Technology Tools 78

NewsWhip

JULY 21, 2020

Measuring the flight to quality. This mainstream percentage has trended a little lower (~10.5%–12.5%) In fact, the percentage hasn’t hovered around this level since mid-to-late June 2018 or a few similar times in fall 2018. He was a pioneer in the fields of recommender systems and reputation systems.

System 78

System Facebook Twitter Software 78

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 The feature allows users to “discover new influencers and publicity opportunities and stay abreast of the industry trends and emerging issues that are discussed on podcasts.”. Meltwater acquires Owler. Meltwater acquired Owler for $24.5

Pitching 89

Pitching Report Software Survey 89

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves!

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 192

Writing Communications Marketing B2B 192

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. Best of luck in 2018, because it often comes down to just that. When PR Turned to the Dark Side ”). they produce.

Pitching 43

Pitching Journalism Tools Agency 43

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 189

Marketing Content Marketing Data Social Media 189

Karen Freberg

JUNE 24, 2017

There has been already a lot discussed so far about the festival as far as trends from the event , how agencies like Publicis is not going next year because of costs , and why this festival has earned the reputation as the must go to place to see the transformation of the industry. More than happy to answer them! Have a great day.

Education 40

Education Conference Social Media Sports 40

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 11) Corporate reputation suffers with bad experiences. “82% Corporate Reputation ). Internet Marketing Trends ). Marketing Measurement Statistics. 59% of respondents believe their budget will increase over the next year [2018]. PR and media relations statistics. Talk to Us

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Relevancy with link building has become increasingly important since Google’s 2018 algorithm update.

Digital PR 170

Digital PR Industry Strategy Film 170

Flatiron Communications

FEBRUARY 2, 2019

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. Q18) In 2018, we witnessed the rise of “micro” and “nano” influencers? Here is the latest iteration. _Meredith Corp. _WarnerMedia.

Media 41

Media Public Affairs Journalism Retail 41

Buzzstream

NOVEMBER 10, 2020

Always ensure you use a reputable source that is as unbiased as possible. While the additional angles such as popular colours to paint walls and popular homeware accessories were added to the piece from my research, I knew my main purpose was to provide people with guidance on style and theme trends to follow when redecorating. .

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

DECEMBER 11, 2018

A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Too often marketers become enamored with the latest trends and tools. This trend will impact all publishers. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. Marketing predictions. Julia Angelen Joy | Z GroupPR.

Marketing 168

Marketing Employee Content Marketing Training 168