Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. 2018 JOTW Communications Survey. It’s hard to predict.”

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. State of Media ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed.

Survey 103

Survey Marketing B2B Content Marketing 103

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%).

Survey 74

Survey Industry Communications Corporate 74

PRSay

MARCH 26, 2024

Recent news about bipartisan legislation that would compel TikTok’s Chinese parent company to sell the social media app or see it banned in the United States is generating buzz among communicators. release in 2018, TikTok’s effect on mass communication and business has been significant. With a final vote of 352–65 in the U.S.

Strategy 86

Strategy Viral Social Media YouTube 86

PRSay

AUGUST 17, 2023

A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. However, Meta has expressed intentions to integrate with an open social media protocol called ActivityPub (which will also enable followers to be transferred).

Pharmaceuticals 141

Pharmaceuticals Twitter Instagram Social Media 141

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The 2018 tax cut and fat corporate profits are a factor, along with the spotlight it placed on rich CEO pay packages. The power of social media makes corporate reputation vulnerable to rumor and criticism (whether legitimate or not), and customers expect a level of engagement and participation from brands.

Corporate 203

Corporate Reputation Employee Government 203

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Continued growth in the trend in the gig economy promises incredibly difficult times ahead for traditional recruiting and retention – and perhaps even to procurement processes. 2) Media PR salary by organization.

Survey 113

Survey Agency Report Corporate 113

Stern + Associates

APRIL 17, 2023

In today’s fast-paced world, short-form video content reigns supreme over all other forms of social media content. Choose the Right Platform When TikTok exploded onto the scene in 2018, other social media platforms like Instagram and YouTube understood quickly that short-form video content was the future.

Video 88

Video YouTube Instagram Strategy 88

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. 5) Alignment of marketing and customer success. “A

Social Media 90

Social Media Marketing Media Creativity 90

PRSay

MARCH 26, 2018

In higher education, communications professionals are facing unprecedented challenges — from breaking through the cacophony of competing voices on social media to uncertain government policies, increased costs, and intensified audience and stakeholder expectations. These questions were answered by Jeanette DeDiemar, Ph.D.,

Education 68

Education Policies Government Leadership 68

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. PR should be taking a close look at the content that’s trending.

Survey 101

Survey Report Media B2B 101

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

SEPTEMBER 19, 2019

27 — a day earlier than in 2018 and over a week earlier than in 2017. Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense. Despite this media attention, though, Kline speculates that an impetus for bringing back the PSL so soon is to spread out its slowly-waning demand.

Instagram 114

Instagram Analytics Google Trends 114

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Start a blog and manage proactive social media around it. Manage the social media for a sports team you are part of.

Google 119

Google Data Government Social Media 119

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Our Ultimate List of the Best PR Tools for 2018. Myth #3: PR is not the same as media relations. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR 20/20

AUGUST 16, 2018

Kipp’s session focused on HubSpot’s 2018 marketing strategy, which puts customers at the center of all efforts. But, you don’t need Apple’s resources to cultivate the same bond; social media is a good place to start facilitating meaningful engagement. That is the essence of inbound leadership.”. Subscribe to our blog.

Conference 40

Conference Leadership Agency Community 40

Communications Conversations

JANUARY 15, 2019

But, the notion of the social CEO has really never taken off. I’ve noticed some stats and numbers recently that lead me to believe 2019 may be the start to more CEOs embracing social media. Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media.

Government 74

Government Employee LinkedIn Insurance 74

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. Earned media appears across a variety of channels and outlets, including social media, journalistic outlets, and online communities. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

PRSay

AUGUST 6, 2019

Target was the first brand in 2018 to create a Gen Z incubator comprised of teens and college students by investing in Gen Z entrepreneurs across music, fashion and pop culture. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees.

Television 155

Television Instagram Consumer Newspapers 155

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. But we’re all interested in keeping up with industry trends — and with continuously improving our craft. In one trend we’ve seen, clients are looking for PR programs that support sales goals.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 3) “Thought leadership can’t be outsourced. Also see these related posts: Is Media Relations Getting Harder? It needs to be authentic.”.

Corporate 73

Corporate Communications Survey Employee 73

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. Influencers and social media have cut into traditional media’s influence.” “‘Fake news’! Media does not want outside input.” This helps your overall media relations efforts because nobody watches the media like the media, which means coverage begets coverage.

Media Relations 110

Media Relations Media Survey Pitching 110

PRSay

MAY 24, 2021

Another force turning people away from national news programs has been the public’s addiction to social media, which amplifies negativity and often sidesteps facts in favor of unsubstantiated opinion and innuendo, he said. Todd posed some thought-provoking questions: Can a news organization be for-profit and still remain neutral?

Nonprofit 163

Nonprofit Local Journalism Newspapers 163

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Are you active on social media (at least the top one or two platforms where your audience spends time)? This trend will impact all publishers. Marketing predictions. Efficient marketing execution and measurement. Time to focus on blocking and tackling.

Marketing 167

Marketing Employee Content Marketing Training 167

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! Aria Finger / Tuesday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Solo PR Pro

DECEMBER 12, 2017

Use one of our social media or content calendar templates. Choose one social media channel to be active on and commit to commenting and engaging with others for 15 minutes each day. Demonstrate thought leadership and ensure visibility by emailing past clients with insight on one trend to watch for in 2018.

Energy 64

Energy Measurement Social Media Leadership 64

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. This influencer category includes actors, artists, athletes and social media stars.

Consumer 65

Consumer Corporate Employee Social Media 65

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Social media platforms provide a means of both distribution and engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Bianchi Biz Blog

FEBRUARY 22, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Trends in advanced safety systems and more efficient equipment technology. Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends.

Groups 55

Groups Meeting Transportation Media 55

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 6) 4 Big Media Trends that have Upended PR and Marketing. What would you like to see in 2018?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

JANUARY 15, 2019

1) “Brands are not only in-housing their creative and media buying, but also PR, and sometimes they’re not afraid to recruit from their own firms.”. The trend to take more work in-house is quite true for creative and media buying. There several studies on it like this one from Forrester that the Wall Street Journal reported.

Agency 77

Agency Leadership Corporate Training 77