Remove 2018 Remove Journalism Remove Pitching
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What Editors and Writers Want From PR Pitches in 2018

Cision

Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches. Even the top 20 percent of PR pitches are a cavalcade of awkward transitions.”. Instead, Thomspon said more PR pitches should be framed like this: “Hi Derek.

Pitching 215
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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Your story may have less eyes on it, but they will be the right eyes.

Pitching 168
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Meet the Media: Jeremy Wolfe, Editor for FleetOwner

Bianchi Biz Blog

How long have you been in journalism and how did you get started? I joined my university’s newspaper as a reporter in 2018. What advice do you have for PR people that want to pitch you? And please be patient with pitching; I cannot reply to most pitches. How does this topic serve FleetOwner ’s readers’ operations?

Meeting 87
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Media Relations Strategy: Why You Need to Chase the Beat in 2018

Stern + Associates

Finding the right journalist to pitch. The post Media Relations Strategy: Why You Need to Chase the Beat in 2018 appeared first on Stern Strategy Group. When I started working in public relations more than 20 years ago, my media relations strategy was pretty simplistic and straightforward – and effective.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

“Nail the elevator pitch.”. AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Mika: Nail the elevator pitch.

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The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

Sword and the Script

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ).

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Here’s how Contently’s Joe Lasauskas portrays the relation between native advertising and sponsored content (with a little dig at the now-outdated term “brand journalism.”). Here are the chief ones. .