ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Here’s how Contently’s Joe Lasauskas portrays the relation between native advertising and sponsored content (with a little dig at the now-outdated term “brand journalism.”). Here are the chief ones. .

Advertising 334

Advertising Advertising B2B SEO 334

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Bianchi Biz Blog

APRIL 19, 2021

In 2018, I co-authored a project on the nation’s pedestrian safety crisis. How long have you been in journalism and how did you get started? My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly.

Report 85

Report Meeting Automotive Media 85

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 171

Survey Media Relations Pitching Media 171

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Waxing UnLyrical

JULY 2, 2018

Mercy Bae-coup (@MercyC) June 14, 2018. Danielle Heiny (@DanielleHeiny) June 14, 2018. Greg Rokisky (@GregRokisky) June 14, 2018. Poonam Sharma (@poonam_s) June 14, 2018. A3 I studied journalism in grad school. The next #measurePR Twitter chat will be held on Thursday, July 12, 2018 at 12 pm ET.

Measurement 40

Measurement Nonprofit Education Social Media 40

Bianchi Biz Blog

OCTOBER 19, 2020

How long have you been in journalism and how did you get started? I’ve worked professionally in journalism since 2018. What advice do you have for PR people that want to pitch you? Read my stories first, to make sure your pitch goes well with my niche coverage of the plastics industry.

Automotive 69

Automotive Report Meeting Insurance 69

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 90

Software Pitching Measurement Enterprise 90

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. The quality of the pitch itself has degraded over the last few years. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 4) Emphasis on professional journalism. Comment: Amen.

Survey 104

Survey Report Media B2B 104

Bianchi Biz Blog

OCTOBER 11, 2022

How long have you been in journalism and how did you get started? I have been in journalism since I graduated from Southern Illinois University in 2018. What advice do you have for PR people that want to pitch you? I started out as an associate producer at WPSD-TV in Paducah, Kentucky.

Automotive 63

Automotive Meeting Media Journalism 63

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. There’s a lot of competition and everything isn’t a pitch. If media relations is hard, so too is journalism and reporting. PR pitches reporters because they work for a publication with an audience. Here are a few representative comments: “Media are stretched very thin.

Media Relations 115

Media Relations Media Survey Pitching 115

Landis PR

MAY 30, 2023

According to the latest data from the Bureau of Labor Statistics, the number of working journalists has decreased by more than 20% since 2018, with many newsrooms experiencing significant layoffs. For PR professionals, the dwindling numbers of working journalists means that there are fewer people to pitch stories to.

Healthcare 52

Healthcare Media Pitching Local 52

Bianchi Biz Blog

AUGUST 8, 2022

I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?” How long have you been in journalism and how did you get started? I moved into B2B publishing specifically in 2018. Any pet peeves with PR people?

Technology 95

Technology Meeting Media Analytics 95

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

OnePitch

APRIL 26, 2022

During the episode, Mia shares her pet peeves about pitches, how she’s connecting online and offline with sources, when it’s appropriate to follow up with her, and more. It started up in 2018. So basically, it’s kind of a service journalism vertical. Her Thoughts on Pitches. [00:06:09] 00:03:11] MM: Sure.

Comparison 52

Comparison Pitching Meeting YouTube 52

Beyond PR

APRIL 24, 2018

Don’t spread fake news by pitching a half-baked story! Make sure your own sources are reliable before you pitch journalists. Nearly as important is tailoring your pitches to their beat. As many pitches as journalists receive, they simply don’t have time to field inappropriately targeted pitches. About Nick Bell.

Media 75

Media Survey Pitching Journalism 75

Stephen Waddington

MAY 4, 2019

Zuckerberg’s pitch to rebuild trust between his organisation and its users is to lock down privacy. said David Weinberger, author of the Cluetrain Manifest o , speaking after receiving the CIPR’s President’s Medal in 2018. Snap, Facebook Stories and Instagram Stories are all examples of this format. Again, note Facebook’s ownership.

Privacy 72

Privacy Web Facebook Film 72

Stephen Waddington

OCTOBER 21, 2017

The CIPR is seeking submissions for a new book to be published in 2018 to celebrate its 70th anniversary. It will reinforce the CIPR’s theme for 2018 of public relations as a strategic management discipline. CIPR calls for contributions for ambitious #CIPR70 anniversary project. It’s personal.

Guidelines 68

Guidelines Local Twitter Community 68

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism. Nobody wants to be duped.

Content Marketing 71

Content Marketing Marketing Journalism Financial 71

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). I covered college football for a while so I’ve had a lot of fun, but most fun might go to Isuzu’s I-1 Grand Prix World Technician Competition in 2018, a skills-based event for the company’s service and repair technicians. My route to journalism was unconventional.

Journalism 80

Journalism Meeting Newspapers Automotive 80

Bianchi Biz Blog

FEBRUARY 22, 2021

In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Groups 55

Groups Meeting Transportation Media 55

Contently - Strategy

DECEMBER 12, 2018

“That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” Brand purpose has been percolating in the most inner circles of marketing buzzspeak for years now, but in 2018, it really took over.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

PRSay

JUNE 5, 2018

For “Sunday Morning,” I’ve pitched story ideas or commentary ideas to them, which they either go for or they don’t. What advice would you share with the graduating class of 2018? she holds a master’s degree in arts journalism from Syracuse University’s S.I. Nervous energy is good. It means you care, you know? Newhouse School.

Radio 90

Radio Writing Energy Journalism 90

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. billion pieces of editorial content.” via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Solo PR Pro

MAY 1, 2018

Let’s face it, they are more interested in their peers’ experience than they are in being pitched by you. He has appeared on the pages of Fast Company, Inc Magazine, Newsweek, Business Week and The Wall Street Journal and speaks widely. He is a graduate of Oberlin College and former Peace Corps Volunteer in Cameroon.

How To 40

How To Case Study Technology Conference 40

Sword and the Script

FEBRUARY 20, 2018

1) How would you characterize the state of marketing in 2018? PR, marketing, sales and journalism. You don’t need to be a big shot so send us a pitch ! He’s hung a shingle and runs a consultancy focused on marketing technology. He is Frank Pollock and he’s my guest in this excellent edition of this interview series.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

MARCH 3, 2020

As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. 6) Quick hits in PR technology.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse…. Full report: 2018 Global Media Report by Onclusive.

Survey 99

Survey Journalism Study Pitching 99

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 201

Writing Communications Marketing B2B 201

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 12) July 30, 2018: ShareIQ.

Technology 13

Technology Software Company Marketing 13

Sword and the Script

DECEMBER 20, 2022

Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. 2018: 20 Insightful PR and Marketing Predictions for 2018. So that there will be a lot of land grabbing in that domain, which needs to be followed closely.”. When asked, “Why?”

Marketing 199

Marketing Content Marketing Data Social Media 199

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Relevancy with link building has become increasingly important since Google’s 2018 algorithm update.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

NOVEMBER 9, 2021

West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. The report says journalism email open rates dropped 8% from 36% to 28%. Intrado was formerly known as West Corporation.

Software 94

Software Banking Technology Data 94

Sword and the Script

JANUARY 23, 2018

Forbes: 5 Places Where Sales and Marketing Can Collaborate In 2018. PR, marketing, sales and journalism. Send us a pitch ! Here are a few recent pieces he’s written that stood out for me: Forbes: 4 Lessons for CMOs from The Boring Company. Forbes: 5 Factors That Can Make Or Break Your Marketing Strategy.

Marketing 72

Marketing Content Marketing Sports B2C 72

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74