Contently - Strategy

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse.

Social Media 73

Social Media Ethics Trends Viral 73

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Repurpose High Performing Content.

Social Media 62

Social Media Trends Media How To 62

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. No one is immune and the time, effort, and expense it will take to rebuild a reputation far outweighs the cost of maintaining it. Voice Search / AI.

Trends 45

Trends Google Crisis Management Data 45

Onclusive

FEBRUARY 1, 2019

It is no surprise that marketing technology has now reached the pinnacle as the #1 largest marketing expenditure, according to the Gartner 2018-2019 CMO Spend Report. These teams already know that well executed communications programs drive impact across the consumer journey, both elevating the brand, as well as delivering sales.

Industry 253

Industry Communications Measurement Technology 253

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

Shift Communications

JANUARY 29, 2018

Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. Let’s look at a category reputed to be hit the hardest, publishers of news. Major corporations in the Fortune 500. Musicians / public personalities. News publishers. News Publishers.

Facebook 110

Facebook Corporate Social Media Data 110

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. If you do not use sites like Bit.ly Use Quick Response (QR) codes.

Mobile 109

Mobile Social Media Marketing Media 109

NewsWhip

DECEMBER 4, 2019

This means they need to be aware of societal and cultural trends more broadly, beyond just what they presume matters to their businesses. And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. Matt explains it like this: “.

Analytics 78

Analytics Case Study Data Reputation 78

Landis PR

NOVEMBER 8, 2021

According to a 2018 MuseFind marketing report , 92% of millennial consumers are more likely to trust an influencer endorsement over a celebrity endorsement. Those odds are in your favor if you want to improve brand awareness, reputation and, most importantly, growth. Want To Partner With Micro-Influencers?

Marketing 52

Marketing Social Media Travel Financial 52

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

Prohibition

JANUARY 31, 2020

Consumers tend to trust content and recommendations from influencers, as they are seen as a third party, unbiased source and this can have an impact on people buying your products or services. Collaborating with trustworthy and relevant influencers will strengthen your brand reputation and support your credibility.

Marketing 62

Marketing Social Media Engineering Instagram 62

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). There’s no chance a bona fide reporter (or reputable blogger) will bite. There are several approaches to managing the challenges. These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. We are excited about attending ourselves! 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

JULY 6, 2021

Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 Prior to that Meltwater acquired Linkfluence , a French company with software that uses artificial intelligence to mine social media for consumer insights for about $60 million. Meltwater acquires Owler. million in cash and stock.

Pitching 89

Pitching Report Software Survey 89

Stephen Waddington

JUNE 21, 2018

The Daily Mail , The Financial Times , and The Economist , are bucking the trend in the UK. However the Reuters Digital News Report 2018 suggests that we may have reached the bottom. 44% of us trust the media most of the time, with the figure rising to 51% for media that we regularly consume. Twitter has no such plans.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Seems to me there’s a lot of overlap between Talkwalker and Meltwater.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Guarding their reputation and work also necessitates new patent/ copyright laws in place.

Writing 192

Writing Communications Marketing B2B 192

Flatiron Communications

JANUARY 11, 2018

For 2018 , I thought we’d get back to basics even as the PR profession is overwrought with more communications tools and disciplines than I could have imagined climbing into the PR trenches decades ago. Best of luck in 2018, because it often comes down to just that. When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. . The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021. Change up your social strategy.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2017

More than half of consumers – 57% – say they buy or boycott brands based on the brand’s stance on a social or political issue…Additionally, 65% of ‘belief-driven’ buyers will not buy a brand if it stays silent on an issue they feel that it has an obligation to formally address.”. 11) Corporate reputation suffers with bad experiences. “82%

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Relevancy with link building has become increasingly important since Google’s 2018 algorithm update. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content.

Digital PR 170

Digital PR Industry Strategy Film 170

Remote PR Jobs

SEPTEMBER 25, 2023

Only about 12% of PR tools and processes utilize AI at a significant level, according to a 2018 study by the Chartered Institute for Public Relations , the largest membership organization for PR practitioners outside of North America. Otherwise, we’re only chasing consumer behaviors and attitudes, not getting in front of them.

Industry 100

Industry Publicity Data Technology 100

Mindful Marketing

JULY 26, 2019

This second kind of mistaken identity will become more common if one particular promotional trend continues. As consumers, it’s critical that we recognize when someone is sharing an objective, unbiased recommendation versus one with some corporate connection. In short, consumers can be deceived.

Ethics 70

Ethics Consumer Reputation Corporate 70

Flatiron Communications

FEBRUARY 2, 2019

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. Q18) In 2018, we witnessed the rise of “micro” and “nano” influencers? Q16) What is NBC News Signal? __. Is this a viable strategy?

Media 41

Media Public Affairs Journalism Retail 41

Buzzstream

NOVEMBER 10, 2020

Always ensure you use a reputable source that is as unbiased as possible. While the additional angles such as popular colours to paint walls and popular homeware accessories were added to the piece from my research, I knew my main purpose was to provide people with guidance on style and theme trends to follow when redecorating. .

Pitching 164

Pitching Writing Digital PR How To 164

Deirdre Breakenridge

APRIL 15, 2019

We have all observed the dramatic trends in the world of publishing. The proliferation of independent, digital-first media properties has occurred so rapidly that it has become virtually impossible to keep up with, and just as hard to discern between reputable news sources and everything else. The results were eye opening.

Media 268

Media Data Google Report 268

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 5) Alignment of marketing and customer success. “A

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. This trend will impact all publishers. Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. Chris Lynch: How do you think the state of the media will unfold in 2018? What’s your advice?

Report 225

Report Media Advertising Advertising 225