ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. Wired describes itself as covering the intersection of technology, science, art, and culture. Real estate company buyers are more likely to be paging through these journals than Wired. Plus, bigger outlets like to report on bigger companies.

Pitching 168

Pitching Real Estate B2B Journalism 168

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Succession is one of the most critically-acclaimed and popular shows on TV today, but because of the media and PR focus of the show, there are lessons to be learned for anybody in communications, PR or media. Until next time!

Media 162

Media Fashion Television Radio 162

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. “It’s time to grow up. [But

Media 230

Media Measurement Advertising Advertising 230

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. Social media is now an invaluable resource for PR and communications pros looking to make targeted pitches for their organization or client. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 104

Media Pitching Trends Resources 104

Bianchi Biz Blog

OCTOBER 19, 2020

Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. Electric battery technology, vehicle light weighting, laboratory plastics innovations and processors’ shift to the medical market due to COVID-19. How long have you been in journalism and how did you get started? Get to the point.

Automotive 68

Automotive Report Meeting Insurance 68

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. Here’s hoping for smoother road in 2018. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. 1) How would you characterize the state of marketing in 2018? I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. His marketing technology landscape lists ~5K tools. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Stephen Waddington

DECEMBER 10, 2018

It provides access to a wealth of evidence from the landmark inquiry, which examined the central role of news and journalism in modern society. A second part of the inquiry was to be delayed until after a criminal prosecution against the News of the World for phone tapping but was dropped in March 2018.

Education 60

Education Ethics Journalism Media 60

The Hoffman Agency

DECEMBER 5, 2022

The bustling world of public relations and communications is filled with people from all walks of life. While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. By Hoffman Europe.

B2B 36

B2B Tourism Creativity Technology 36

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Sound familiar?

Agency 95

Agency Trends Marketing Survey 95

Flack's Revenge

JANUARY 10, 2019

‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals ( Digiday). Where Facebook Went Wrong In 2018, And Why Advertisers Are Still On Board (For Now) ( Ad Exchanger). 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 28, 2018

The IDG Influencer Network consists of carefully vetted technology experts, leading industry practitioners, analysts and other IT pros who produce content on behalf of our clients , under the direction of IDG content strategists. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. has been exploring in her work on women in journalism. She always improves my work.

Government 103

Government Education Print Ethics 103

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Date: March 15, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

The Hoffman Agency

SEPTEMBER 2, 2022

The bustling world of public relations and communications is filled with people from all walks of life. While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. By Hoffman Europe. Another bonus of a career in PR?

B2B 41

B2B Creativity Agency Writing 41

Beyond PR

APRIL 24, 2018

The silver lining here for communications pros is that journalists rely more than ever on brands to provide them with compelling, fact-based information. To learn more about the State of The Media in 2018 download the report. Nick Bell is the VP of Marketing Communications at Cision. Where Your Brand Fits In. About Nick Bell.

Media 75

Media Survey Pitching Journalism 75

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Beyond PR

MAY 10, 2018

These two hashtags have created a social media storm that is unprecedented, and they speak to the power of social as a veritable communications channel that brands absolutely must embrace. Technology + Mindset is the Solution. But technology is just one component of how things must change moving forward. The response?

Media 45

Media Trends Journalism Technology 45

Beyond PR

SEPTEMBER 29, 2017

This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. “It’s time to grow up. [But

Media 57

Media Advertising Advertising Measurement 57

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. This is a good fit if you’re looking to master content technology and strategy in 2020. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

MAY 1, 2018

The question of how to sell professional services is an enduring one whose answer is being changed by technology. Harness tech — Technology has made markets broader. If you are the world’s foremost communications advisor to sovereign wealth funds, you can dominate the niche. Who do they call for communications help?

How To 40

How To Case Study Technology Conference 40

Bianchi Biz Blog

FEBRUARY 22, 2021

Trends in advanced safety systems and more efficient equipment technology. How data collection and utilization are streamlining fleet communication between departments like drivers and maintenance, or drivers and dispatch. How long have you been in journalism and how did you get started?

Groups 55

Groups Meeting Transportation Media 55

Karen Freberg

DECEMBER 30, 2019

Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. HubSpot (2018-Present). NASA (2018). ” 2) got rejected from three journals for the same reason and 3) got immediately published in PRR, one of our main journals. Adobe (2016-Present).

Social Media 56

Social Media Conference Travel Internal 56

Sword and the Script

DECEMBER 30, 2017

Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. Context in marketing is important because it’s not just communicating with a prospective buyer. What would you like to see in 2018? Social alerts.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Communications Conversations

MAY 24, 2018

I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. Since joining the company, we’ve put a strong focus on generating informative content that helps agribusinesses better understand technology and its applications. Congratulations!

Agriculture 60

Agriculture Travel Agency Industry 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things. A great data divide.

Marketing 192

Marketing Content Marketing Data Social Media 192

PR in High Definition

DECEMBER 13, 2017

Attending a recent digital journalism conference, news rewired, showcasing the latest IoT inventions for the media world, we came across PrinterThing. So, for 2018, take it down a notch and slow it down to make sure you’re offering what your consumers want, how they want it and when, and resonating with their needs.

Print 48

Print Consumer Conference Video 48

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Issues that should not be political now are.”

Survey 121

Survey Measurement Public Affairs Storytelling 121

Sword and the Script

DECEMBER 25, 2018

Eleven such interviews were published in 2018 – having missed only in June – and in each one I strive to pull out one little moment to highlight. It’s also a reminder of just how many smart people we have in our community because these ideas will certainly outlast 2018. 6) Government communicators must build trust.

Marketing 60

Marketing Government Interviews Technology 60

PR 20/20

OCTOBER 24, 2017

Sammie is majoring in strategic communication at the E.W. Scripps School of Journalism at Ohio University. Machine learning technology is helping marketers personalize marketing efforts to each individual user. More Than Just Subscribers: Transform Your Marketing Program for 2018. Do you need more blog subscribers?

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. 1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros.

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. SocialChorus/FirstUp announced an email tool for internal communications. And it’s not just the startups anymore. Fake press releases on major wires.

Software 93

Software Banking Technology Data 93

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Please take the 3 rd annual JOTW Communications Survey? Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform.

Pitching 78

Pitching Instagram Survey Data 78