Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. 14) Most respondents say brands should stay clear of politics. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

The Resolution Blog

MAY 11, 2018

‘How to set PR KPIs that will improve results & skills’ Webinar recording covers: Metrics to use for PR success How to set targets that will improve team skills When to increase metric targets and by how much How to draw insights from your CoverageBook account Webinar originally went out live on Monday, Jan 8th 2018. This is a recording.

SEO 120

SEO eBook Data Measurement 120

Presspage

JUNE 12, 2018

A “Brand Journalist”? First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Now, brands can use a combined set of tools to bring their press rooms to life. ” Not so much with a branded journalistic press room.

Brand 92

Brand Branding How To Writing 92

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. The PR Opportunity for Brands as Publishers Tinker with Journalism. Then, in 2018, they reported the 2017 median as $89k. As such, the annual PRWeek salary survey provides good benchmarks. Let’s try that again.

Survey 118

Survey Agency Report Corporate 118

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. (Yes please. I want this now). Siri, it’s over.

Trends 59

Trends How To Retail Google 59

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

MARCH 23, 2018

My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. How Did You Get into Digital Marketing – Specifically SEO? I eventually stumbled upon search engine optimization (SEO) and it immediately became something I was very passionate about. The efforts of PR tie directly back to SEO efforts.

Interviews 84

Interviews Agency SEO Google 84

The Proactive Report

NOVEMBER 10, 2016

Is it only for the big brands with a large PR budget? What you want is one that is affordable and has all the latest technology and SEO tools built in. A recent prediction says that by 2018 84% of all content online will be visual. Yahoo News and Google News are #1 and #2 on the list of the Top 10 News Sites. Google maps.

Engineering 160

Engineering Google Banking Small Business 160

The Proactive Report

DECEMBER 4, 2018

We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Talk to your SEO and Web team. It’s that time of year again. Why is this important?

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

JULY 20, 2016

What we need to improve on is visual content. (Note that visual content is expected to be 80% of all content by 2018 – so make sure you are an expert at this too!). So it seems that PR is actually the perfect solution for SEO. Read SMART News : How to create branded content that gets found in Search and shared on Social Media.

Google 100

Google SEO Study Digital PR 100

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. Try something like: “Small Changes That Can Make Your Goal Weight a Reality in 2018.” It builds brand awareness and recognition, gets (and keeps!) Don’t just say: “Great tips on losing weight!” The Bottom Line.

How To 279

How To Media Pitching Creativity 279

Sword and the Script

SEPTEMBER 7, 2021

The company was acquired by the SEO tool SEMrush in late 2020. You can also see their SEO expertise at play because pricing is always an important search term for software companies. Vuelio itself acquired ResponseSource – a ProfNet or HARO style tool – in 2018 for £5.5 SocialChorus was acquired by Sumeru in July of 2020.

Software 89

Software Print Tools SEO 89

Cision

DECEMBER 19, 2017

As we get ready to enter 2018, if you want to get results from your content marketing efforts, you want to avoid the following mistakes. Download Our Free Content Marketing Calendar Template To Start Planning For 2018. The good news is that it is not too late to start preparing your content marketing strategy for 2018.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. influencers) over brand advertisements. They improve your SEO rankings. Backlinks are a crucial component of any SEO strategy.

Marketing 80

Marketing SEO Advertising Advertising 80

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. Executive thought leadership exposure via blogging requires some time and thought, but can return dividends in terms of visibility, credibility, and brand voice. Sometimes you just need to remember the fundamentals.

Video 160

Video Banking Data Software 160

Solo PR Pro

OCTOBER 16, 2018

As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients. How will this affect client content strategy, events, customer service, SEO , and more? Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. The State of the Industry.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

The Proactive Report

APRIL 12, 2018

28 percent – general branding/awareness. How to measure News Releases in 2018. Brand Awareness. You can assess the impact of a news release on brand awareness by the number of brand searches pre- and post-release. In 2018 measurement and analytics are in high demand. 7 percent – getting link clicks.

Measurement 100

Measurement Analytics Google Social Media 100

Critical Mention

FEBRUARY 22, 2019

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

PR 20/20

OCTOBER 23, 2018

As marketers move away from pushing their product or service, and instead answering questions and providing helpful resources, they’re more likely to earn long-term customers—and maybe even brand champions. Laser focus on the buyer + personally curated resources and assistance = trust in your brand. But you can start! That’s fair.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Stephen Waddington

OCTOBER 21, 2019

Scale of the influencer marketing challenge There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) Annual Report 2018. Who owns influencer marketing within brands? billion in 2019.

Government 60

Government Publicity Marketing Advertising 60

Stephen Waddington

MARCH 31, 2019

Comms School: personal branding In the next week’s Comms School session Marcel Klebba and I will cover personal branding, SEO and the benefit of creating a strong digital footprint. Brandwatch is becoming a powerhouse for data-led insight after acquiring Crimson Hexagon in October 2018.

Survey 68

Survey Enterprise SEO Web 68

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

PR 20/20

DECEMBER 13, 2018

We know that most marketers are just at the beginning stages of understanding AI and the impact it will have on their brands and careers. advertising, analytics, content marketing, email marketing, SEO, social media marketing) and use cases. 15, 2018, so register today ! The call for speakers is still open until Dec.

Conference 56

Conference Marketing Groups SEO 56

Stephen Waddington

OCTOBER 3, 2019

Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. within agencies, although this is down from 21% in 2018. It’s clear that agencies are doing extraordinary work every day that matters to brands, organisations and people. billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

Stephen Waddington

FEBRUARY 2, 2019

Report: Global internet use accelerates 100 million people joined the internet everyday in 2018 according to We Are Social’s Global Digital 2019 Report - up almost 10% over the year. Instagram has policies in place related to eating disorders and self-harm. The challenge is content moderation. It can’t be left to machines. ?? There now 5.11

Instagram 60

Instagram Policies Twitter Mobile 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within.

Brand 254

Brand Branding Web Content Marketing 254

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Work with your sales or customer success team to determine if loyal customers are willing to share their stories and boost your brand credibility. Goal completions. Average session duration. Bounce rate.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. In the process of making marketing more intelligent, AI has the potential to make brands more human by enabling marketers to focus increasing time and energy on listening, relationship building, creativity, culture and community.

Conference 40

Conference Marketing Analytics Case Study 40

Stephen Waddington

OCTOBER 3, 2019

Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. within agencies, although this is down from 21% in 2018. It’s clear that agencies are doing extraordinary work every day that matters to brands, organisations and people.

Interviews 60

Interviews Agency Industry Measurement 60

The Resolution Blog

APRIL 23, 2018

By placing your data neatly into these rows and columns, it makes it much easier for example to answer questions such as: ‘How many of our articles featured the brand name in the headline over the past quarter?’ What was the average domain authority of our online content last year and has it improved over the previous year?’

Data 120

Data Measurement Examples Tools 120

Beyond PR

DECEMBER 21, 2017

As we get ready to enter 2018, if you want to get results from your content marketing efforts, you want to avoid the following mistakes. Download Our Free Content Marketing Calendar Template To Start Planning For 2018. The good news is that it is not too late to start preparing your content marketing strategy for 2018.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Beyond PR

DECEMBER 14, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. Try something like: “Small Changes That Can Make Your Goal Weight a Reality in 2018.” It builds brand awareness and recognition, gets (and keeps!) Don’t just say: “Great tips on losing weight!” The Bottom Line.

How To 68

How To Media Pitching Creativity 68

PR 20/20

JULY 12, 2018

And Why It Matters For Your SEO Strategy). As you probably know, many have been looking for other options since Google sunsetted Google Site Search in 2017, and subsequently its Customer Search Engine in 2018. It’s proven: customer experience (CX) is mounting in importance for brands in any trade. Update Your Site Search Module.

Customer Service 43

Customer Service Knowledge Base Google Tools 43