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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand.

Internal 138
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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 107
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How to Engage and Empower Your ZEOs

PRSay

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 162
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How to Engage and Empower Your ZEOs

PRSay

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns.

How To 139
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Sipping Success: A Sit-down with Vineyard Owner Rachel Martin

PR for Anyone

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. Connecting with locals enriched Rachel’s experience and helped her navigate life in Bordeaux. Rachel’s goal was more than learning about wine—it was also about building a successful brand. Rachel studied wine for two years.

Study 130
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The Personal and Professional Growth I Achieved While Pursuing My APR

PRSay

My objective was to complete all steps to earn the Accreditation in Public Relations by August 2018. It was on a beautiful Sunday morning in August 2018. I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended. I call it my one-year intensive.

Nonprofit 118