Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Blog: Code of PR Ethics? 2018 JOTW Communications Survey.

Survey 137

Survey Communications Measurement Internal 137

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Free yourself from your media snobbery, and you will be rewarded.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You? Blog: The Top PR Challenges and Tips for Overcoming Them. Blog: What is PR?

Survey 121

Survey Communications Ethics Measurement 121

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Doctor Spin

DECEMBER 30, 2023

This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. 2018, October 9). link] Combining recognition, rewards, and feedback tends to send mixed messages, leaving employees uncertain about cultural conduct.

Leadership 52

Leadership Internal International Employee 52

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. SocialChorus last raised $12.5 It says it has “hundreds of customers…10 of the Fortune 50.”

Internal 147

Internal International Tools Software 147

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. Find the 2018 Trust Barometer here.). Just draft it and I’ll take a look.”.

Communications 149

Communications Employee Leadership Writing 149

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Every employee needs media training. Creative employee communications.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Employee communication will continue to be a major focus for many CCOs.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 26, 2017

1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. Beyond Bylines , the media blog for PR Newswire lists “ 10 influential black journalists ” PR pros should be following.

Company 154

Company Tools Technology Software 154

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Have a distinct voice. Is it humorous? Down-to-earth?

Brand 196

Brand Branding Reddit B2B 196

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Shift Communications

JANUARY 16, 2018

And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] The most logical source of this, of course for many companies, is your employees, but it’s not just employees. [00:05:26] 00:07:24] Your Blog. Do a poll of your employees.

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Happy employees are the ultimate growth driver.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

AUGUST 17, 2019

Digital marketing spend tallied up at around $629 billion in the US in 2018. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How Long Should a Blog Post be in 2019? And Other Key Blogging Statistics You Should Know].

Study 61

Study Survey B2B Advertising 61

Sword and the Script

NOVEMBER 9, 2021

This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Intrado was formerly known as West Corporation. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. And it’s not just the startups anymore. Fake press releases on major wires.

Software 93

Software Banking Technology Data 93

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Joe Yonan (@JoeYonan) February 20, 2018. Consider Employees as Influencers.

Consumer 65

Consumer Corporate Employee Social Media 65

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. That changed in 2018. This is because employees go home to friends and family that mention they saw their employer on the news.

Resources 78

Resources Creativity Publicity Local 78

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. She always improves my work. Happy New Year.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 4, 2022

It was a nascent consulting firm I had joined just four months earlier as the second or third employee (I can’t remember which). It immediately generated responses from my newly formed network, and two of those responses led to job offers, with one of these leading to my getting hired for a corporate VP job.

Survey 78

Survey Public Affairs Government Community 78

Barokas

NOVEMBER 28, 2017

No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. They lost customers, lost employees, and angered their investors – the fall out for the rideshare startup was bad. PR Fail Level: No comment.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Sword and the Script

APRIL 30, 2019

Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post. 2) SocialChorus adds new employee comms products. Learn more: press release , blog post.

Industry 91

Industry Media Technology Employee 91

Sword and the Script

JANUARY 15, 2019

This year will mark the third anniversary for the business (though the blog will celebrate 10 years and some 700+ posts). I did put that question to a survey of corporate communicators that recently went to market – so I may have data one way or the other in a month or so. Taking care of your employees helps too.

Agency 78

Agency Leadership Corporate Training 78

The Hoffman Agency

DECEMBER 20, 2017

In future blogs I’ll cover many of these changes in greater detail, starting with the Tax Rate on Owners of Pass-through Entities, followed by New Rules for Writing Off Equipment and Vehicles. Starting in 2018 (except where otherwise noted), the following rules are changed: Tax rates. This new credit only applies for 2018 and 2019.

Small Business 48

Small Business Transportation Employee Financial 48

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Eri is a dynamo!

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

OCTOBER 5, 2021

Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications. Articles, blog posts and pieces that caught my eye from or about technology vendors in PR. Content picks.

Software 159

Software Tools Print Technology 159

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Employee comms merger. Meltwater acquires Owler. Meltwater acquired Owler for $24.5

Pitching 89

Pitching Report Software Survey 89

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. ” ​ Subscribe to Mindful Matters blog. ’ To be fair, Wendy’s uses more than one type of humor.

Insurance 99

Insurance Insurance Social Media Comparison 99

Barokas

JULY 10, 2019

Your employees. But in 2018, the company sent out a single tweet that was provocative enough to turn heads; coming out in opposition against President Trump’s decision to reduce the size of two national monuments in Utah: Bear Ears and Grand Staircase-Escalante. . Who is “they” exactly? Your audience.

Brand 97

Brand Branding Creativity Examples 97

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. Early posts on Marketing AI Institute’s blog. What’s Your Idea?

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” What does it do?

Software 78

Software Case Study Technology Tools 78