Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Photo credit: Pixabay.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, there has been a decline in this number by about 70% in 2020.

Marketing 107

Marketing Newspapers Print Local 107

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. Building a podcast audience (much like building a blog audience) takes time. Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast.

Corporate 103

Corporate Banking Resources Radio 103

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. measurePR April 2018. measurePR May 2018. Twitter Facebook Google+ LinkedIn The post #measurePR Recaps: March-May 2018 appeared first on Shonali Burke Consulting.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. You are a hard-working professional with the talent to succeed in your industry.

Print 71

Print Resources Technology Interviews 71

Institute for Public Relations

FEBRUARY 20, 2024

Researchers have investigated how corporate social responsibility (Duthler & Dhanesh, 2018); leadership (Meng & Berger, 2019); employee voice (Ruck, Welch, & Menara, 2017); and … Continue reading How Internal Communications Needs Differ by Industry →

Internal 52

Internal International Industry Communications 52

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! It puts your PR strategy ahead of the curve by showing corporate social responsibility while also generating positive publicity. The post PR Lessons to Learn from 2018’s Summer Blockbusters appeared first on Critical Mention - Media Monitoring.

Film 69

Film Airlines Corporate Strategy 69

Sword and the Script

AUGUST 1, 2022

Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Blog: The Media Relations Struggle is Real; Experts Describe What it May Mean for PR. Blog: Code of PR Ethics? Blog: Is the PR industry missing the boat with influencer marketing?

Survey 133

Survey Communications Measurement Internal 133

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. First, begin by working together to get your earned media amplification program up and running.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

AUGUST 6, 2020

Over the years, I’ve written 20 blog posts about the findings – plus a boatload of contributions elsewhere. Three years ago, Ned and I teamed up to survey the JOTW community and we’ve published a report three years in a row. This year’s r eport is freely available on Ned’s Job of the Week website or on SlideShare.

Training 96

Training Trends Media Survey 96

Deirdre Breakenridge

MAY 1, 2019

You’re in Chicago, a major agency, corporate and non-profit center. Ragas and Culp are co-editors of Mastering Business for Strategic Communicators (Emerald Publishing, 2018) and co-authors of Business Essentials for Strategic Communicators (Palgrave Macmillan, 2014). . What started as a simple blog, soon became a movement.

Publicity 202

Publicity Community Blogging Twitter 202

Communications Conversations

OCTOBER 23, 2017

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.

Leadership 84

Leadership Newspapers Corporate Agency 84

Sword and the Script

JUNE 30, 2021

Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You? Blog: The Top PR Challenges and Tips for Overcoming Them. Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. Blog: What is PR? 2018 JOTW Communications Survey.

Survey 120

Survey Communications Ethics Measurement 120

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. Reports from the JOTW Communications Survey in 2019 and 2018. Is Media Relations Getting Harder?

Survey 86

Survey Public Affairs Corporate Trends 86

Sword and the Script

SEPTEMBER 1, 2020

million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” million for the full year in 2018 , the last full year report the company published as a public company. SocialChorus last raised $12.5

Internal 147

Internal International Tools Software 147

Doctor Spin

DECEMBER 30, 2023

This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. 2018, October 9). They are also fundamental for improving internal communication and fostering a corporate culture of openness and dialogue.

Leadership 52

Leadership Internal International Employee 52

Doctor Spin

DECEMBER 20, 2023

2018, October 24). Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” 2018, October 24). 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. PR is all about differentiation, so a blog or personal website is a good way to stand out. Create content.

How To 189

How To Nonprofit Interviews Privacy 189

Presspage

APRIL 6, 2018

During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies. Come Tuesday April 17, 2018 at 6.15pm in the heart of North Beach San Francisco for an informal Media Salon. As advertising and other marketing become less effective, content marketing is exploding.

Company 92

Company Media Web Advertising 92

Onclusive

JANUARY 25, 2019

The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Date: March 21, 2018. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.

Conference 256

Conference Content Marketing Marketing Internal 256

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. In the season 3 premiere, the lesson was clear – don’t get caught like Kendall Roy did, without a comprehensive media monitoring tool in place. Until next time!

Media 162

Media Fashion Television Radio 162

5W PR

OCTOBER 11, 2023

The SEC has argued that past cybersecurity reporting has been lackluster, with a staggering 90% of known cybersecurity incidents going undisclosed in regulatory filings in 2018. At the same time, many organizations have expressed concern about the rules. We’d like to see the SEC withdraw it or shelve it.”

Report 78

Report Company Publicity Banking 78

Communications Conversations

APRIL 30, 2018

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. Fast forward to 2018 and the list now looks something like this: Email. Corporate intranet. Corporate collaboration tools. Corporate blogs. Corporate podcasts.

Employee 94

Employee Technology Communications Corporate 94

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media.

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

SEPTEMBER 7, 2021

Vuelio itself acquired ResponseSource – a ProfNet or HARO style tool – in 2018 for £5.5 Investor relations platform Q4 said it rolled out “industry-focused templates for corporate websites and virtual ESG investor days.” History of blogging. This year marks the 27th anniversary of the first blog…” ( Burrelles ). * * *.

Software 89

Software Print Tools SEO 89

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. Beyond Bylines , the media blog for PR Newswire lists “ 10 influential black journalists ” PR pros should be following.

Company 152

Company Tools Technology Software 152

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple.

Analytics 150

Analytics Data Big Data Technology 150

Presspage

JUNE 12, 2018

Make sure to categorize your videos, blog posts, and audio files. Simply just tweeting out the latest blog post isn’t enough. Written by David Libby, 2Pinz This revised article was first published on Business2Community.com on May 23, 2018. Don’t Forget the SEO Optimize your content for search on page and behind it.

Brand 92

Brand Branding How To Writing 92

PRSay

FEBRUARY 5, 2018

Find the 2018 Trust Barometer here.). Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. Her book, “Modern Ghostwriting,” will be published in fall of 2018.

Communications 148

Communications Employee Leadership Writing 148

Landis PR

DECEMBER 20, 2021

Corporate blogs are the norm. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. JetBlue doesn’t take itself too seriously and keeps its millions of followers engaged. Content creation: branded and user-generated.

Social Media 52

Social Media Brand Branding Customer Service 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Have a distinct voice. Is it humorous? Down-to-earth?

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation.

Marketing 215

Marketing Content Marketing Social Media Employee 215