Sword and the Script

DECEMBER 30, 2017

I had been gone for a total of about 18 months. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. By July 2017, a little more than a year after that transaction, the Renault-Nissan group had become the largest global car manufacturer, ahead of Toyota and Volkswagen. to $3.97) per share.

Ethics 261

Ethics Automotive Technology Conference 261

PRSay

MAY 7, 2021

Fast forward a few years to 2017 and I had the chance to do just that — serving first as a senior counselor to PRSA Chair Jane Dvorak, APR, Fellow PRSA, and later as a director-at-large. (At Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. Photo by albert chau, 2017 ].

Education 122

Education Technology Policies Leadership 122

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. In the UK the public relations market employs 99,900 people and contributes £16.7 This is related to previous point about education. To offer organisational leadership.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

OCTOBER 30, 2020

In 2017 , she earned her Accreditation in Public Relations. that provides businesses with marketing and other services while seeking to create inclusive, integrated work environments for talented professionals who are blind or have low vision. About half of the company’s employees live with vision loss. several times a week.

Software 180

Software Nonprofit Technology Education 180

Victorious PR

JUNE 23, 2023

Establishing Trust and Credibility in a Skeptical Market The cryptocurrency industry is no stranger to skepticism and cautious investors. Captivating Audiences in a Crowded Crypto Landscape The crypto market has witnessed a tremendous influx of projects, creating an increasingly crowded and competitive landscape.

Leadership 52

Leadership Community Industry Journalism 52

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability. For years, many marketers didn’t know how to ask the right questions, or in some cases might have felt embarrassed to ask. Understand the Problems in Paid Media.

Media 230

Media Measurement Advertising Advertising 230

Stern + Associates

SEPTEMBER 22, 2022

Between impacts from large-scale news events breaking almost daily, after-effects of the pandemic, and concerns about ongoing global conflicts, the uncertainty of what’s coming next is taking a toll on our mental health, including at work. But harmony is possible, says renowned Wharton Professor Stew Friedman.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves.

Storytelling 60

Storytelling Creativity B2B Film 60

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. How Is The Market Changing? We’re also seeing increased investment and market crowding.

B2B 60

B2B Leadership Crisis Communications Technology 60

Critical Mention

SEPTEMBER 9, 2018

We are excited about attending ourselves! Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are 200 cybersecurity startups that received VC funding in 2017; that’s in addition to the 300 that received $3.1 Competition has advantages in buyer choice and market validation. This speaks to the age-old idea of integrated marketing.

B2B 62

B2B Marketing Survey Study 62

Wadds Inc.

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. In the UK the public relations market employs 99,900 people and contributes £16.7 This is related to previous point about education. To offer organisational leadership.

Publicity 72

Publicity Ethics Training Education 72

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. If these statements are true, then why does paid and owned media get a lion’s share of the marketing budget? Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. Audience Data.

Data 144

Data How To Storytelling Analytics 144

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Again, it’s all about PR Expanded. Content and social media capabilities followed close behind.

Agency 223

Agency Survey SEO Social Media 223

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS. Keep it short and sweet.

Infographics 72

Infographics Brand Branding Video 72

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Mobile Automotive Transportation 57

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Cision

DECEMBER 16, 2016

What do you like most about working in the communications industry? 2017 will be another defining moment for POLITICO to dominate coverage of politics and policy, and continue to be the most indispensable source of journalism in Washington. How did you gain those skills and how do you best hone them in your leadership positions?

Policies 120

Policies Ethics Journalism Leadership 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

FEBRUARY 28, 2018

Let’s talk about professional PR development. practitioners not that bothered about career development? I have seen a senior practitioner almost brag that he didn’t have time to read books about practice. Source: VMA Group Report: Beyond Communications (2017) (italics added). Why bother? Dr Kevin Ruck.

Training 65

Training Ethics Data Analysis 65

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. And how do you get marketers to explore AI and take action?

Case Study 42

Case Study Storytelling Study Engineering 42

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Pursuing this path may bring about essential benefits in new healthcare developments and the broader consumption of energy in society as well. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Energy 40

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object. Unfortunately not.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

SEPTEMBER 29, 2017

percent in 2017, hitting $83 billion.” While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability. For years, many marketers didn’t know how to ask the right questions or in some cases might have felt embarrassed to ask. Understand the Problems with Paid Media.

Media 57

Media Advertising Advertising Measurement 57

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. Other days, you get about 15 seconds flat to celebrate a business win before it’s time to move on to that next piece of content. You hear about the companies they represent and their CEOs speak at the biggest, best conferences. Public relations can be a thankless job.

Measurement 135

Measurement Analytics Data Conference 135

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Pursuing this path may bring about essential benefits in new healthcare developments and the broader consumption of energy in society as well. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

MAY 13, 2019

Yet we’re supposed to ignore the pain, the grief, the loss, because to do something about it violates the freedoms of some Americans to buy and own guns. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. 1,637 children were killed by guns in 2016.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Barokas

DECEMBER 20, 2017

We’ve had a fun and interesting year speaking to association executives of all backgrounds and departments about how they arrived in their positions, what they love about their jobs and what challenges them. We work to inform our members about how the changing legislative and regulatory landscape affects them. Read, read, read.

Construction 68

Construction Healthcare Leadership Local 68

Scott Public Relations

MAY 13, 2019

Yet we’re supposed to ignore the pain, the grief, the loss, because to do something about it violates the freedoms of some Americans to buy and own guns. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. 1,637 children were killed by guns in 2016.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Beyond PR

NOVEMBER 22, 2016

Last week, Cision’s Senior Vice President of Marketing Ken Wincko and Sodexo’s Vice President of Public Relations Steve Cox explained how to utilize earned media to enhance your marketing and communications strategies. One way to provide value to your target audience is through thought leadership and compelling content. “At

Media 40

Media Strategy Analysis Analytics 40

Norton's Notes

NOVEMBER 22, 2016

Giants like the Huffington post started their lives as simple blogs , and it was a time when they were cropping up everywhere, covering every subject from PR, marketing through to technology (Techcrunch is still a big favourite of mine)– it was an exciting time and blogging influencers popped up all over the place. English: 71%.

Blogging 28

Blogging Marketing Web Twitter 28

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. It’s going to be a learning community where we will operate like a dynamic, energetic, and strategic agency that has skills, creative abilities, and innovative approaches for education and thought leadership for each task, client, and activity we have.

Social Media 40

Social Media Media Exercises Education 40