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Preparing Businesses for the Quantum Leap: Strategic Insights for the Next Technological Era

Stern + Associates

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. Quantum will have a big role in bringing about the future of computing, networking, and sensing. Why – and how – should leaders prepare for a quantum reality, today?

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4 PR Trends for 2017

Cision

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. ” And, for those who are concerned about being found online via this new crop of domain endings, don’t stress. And that’s just one PR trend for 2017. Contributor marketing. Executive Thought Leadership.

Trends 120
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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. The operations, the technology and the cultures are rarely compatible. This means they don’t use PR and comms and therefore don’t really understand the market.

Software 162
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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. PR is about generating influence. . billion over the next five years.

Trends 124
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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

Three question areas in particular – about goals, issues and technology – stood out to me. This leads me to wonder if the answers had been organized into a more traditional marketing framework – awareness, brand building, leads, conversion and loyalty – if the results would have shown greater alignment.

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2017 PR Salary Survey Suggests Demand for Talent Tightening

Sword and the Script

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump. Technology: $124,500. Telecom: $130,000. Travel: $85,000.

Survey 72
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B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

Sword and the Script

Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. B2B buyers require more interactions from sales and marketing. If B2B vendors all look and sound the same in marketing, it makes sense that buyers need to talk to sales to understand the difference. Below are three points that stood out in the paper.

B2B 109