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3 Attributes of a Strong and Practical Crisis Management Governance Model

Melissa Agnes

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. The importance of solid and practical crisis management governance model. This is the team responsible for the organization’s crisis management and response.

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The Most Epic PR Fails of 2017

Barokas

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. Although United was one of the first major brands this year to encounter a cringe-worthy PR disaster, it’s pretty tough to top how their communications team handled the crisis. PR Fail Level: Blame the victim.

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Crisis Communications & Social Media When “It” Hits the Fan

PRSay

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. It’s time to face the music. Within minutes he posted a video to the web.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S. It’s often confused with crisis management, but while the two overlap, they are distinct.

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Weathering a communications storm: What can we learn from the recent KPMG crisis?

PR in High Definition

KPMG’s ex-chairman, Bill Michael, recently came under fire for making controversial remarks about his employees “playing the victim card” and “moaning” about their circumstances during the lockdown. We’ve explored this crisis further in our Reputation Shapers guide that you can access here. Staying calm in a crisis.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

To show leadership during a serious crisis situation. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. It’s not always about crisis management. To announce a new strategy.

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Why the 2017 Edelman Trust Barometer actually shouldn’t scare the s**t out of you

Communications Conversations

At least, that’s always been my take (Note: I am not an Edelman employee nor have I ever worked for or with Edelman). Think about it–what is one audience that corporate communicators frequently use to reach the employee masses? What about in times of crisis? And, this year’s report is no different.