Solo PR Pro

MARCH 28, 2023

She also managed the media relations for the event’s celebrity speakers which included Amy Robach, Lori Allen from Say Yes to the Dress: Atlanta, and Olympic commentator Peggy Fleming. Pennie managed media relations for multiple county fairs, which included staffing the fair’s Media Center for the full run of the fair.

Meeting 88

Meeting Healthcare Nonprofit Corporate 88

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

PRSay

AUGUST 9, 2019

2017 — Snapchat went public with a soaring valuation and lots of brands jumped on that bandwagon. And found that some of the very features that make it so popular among young people also make it difficult to use for sharing corporate messages. Get more media pitching knowledge from Michael Smart here.

Strategy 130

Strategy Newspapers Facebook Google 130

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR. The survey was later “integrated into a broader” study called the 2017 Global Communications Report.

B2B 86

B2B Media Survey Advertising 86

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. e) Championing a customer-centric corporate culture. 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? The key ingredient is relationships.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

APRIL 11, 2017

In fact, “ninety-one percent of journalists believe that the media is somewhat or much less trusted than they were three years ago.”. That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. Owned media channels, such as corporate blogging , are excellent alternatives.

Report 71

Report Media Survey Pitching 71

PRSay

APRIL 6, 2018

Corporate malfeasance. From a crisis management point of view, 2017 had it all! Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. Wells Fargo.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

Critical Mention

OCTOBER 8, 2017

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. Clients use this content to spot trends, analyze, report on and refine on their media relations efforts. About Critical Mention.

Internal 60

Internal International Television Radio 60

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 131

Technology Study Communications Survey 131

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

DECEMBER 31, 2016

4) Media Relations: Proven Ways to Get More Out of It. 6) Survey says PR Best Positioned to Manage Corporate Social Media. Social media fit well in the PR workflow, though a digital skills gap remains. This is one of my predictions for 2017. * * *. PR is the best-kept secret in content marketing.

Blogging 107

Blogging Content Marketing B2B Social Media 107

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

MAY 28, 2019

A study by Edelman found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” If you enjoyed this post, you might also like: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Survey 128

Survey Brand Branding Analysis 128

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Shift Communications

MAY 21, 2018

Through its own newsroom , Facebook issued 31 corporate and 24 product announcements. In 2017, nearly 22,700 venture capital deals were struck according to CrunchBase. Getting media coverage is more competitive than ever. Tech giants and behemoth corporations drive a high volume of the media’s stories.

How To 68

How To Pitching Report Interviews 68

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. was returned in January 2017—making it a ten-year process through the US and UK criminal justice systems. Q: Following your return, did your relationship with the media change?

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

FEBRUARY 13, 2017

The course comprises everything from getting started with a solid foundation , to messaging , to content , to media relations in a social world, to smart metrics – an area of Social PR I am particularly known for, because of my innovative and practical approach. So much goodness I’m about to pee my pants.

Course 67

Course Training Banking Community 67

Sword and the Script

JANUARY 20, 2018

This example is particularly interesting to me because investor relations has a lot in common with PR and corporate communications. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications. — supersaurs (@supersaurs) November 1, 2017.

Case Study 99

Case Study B2B Study Marketing 99

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. 2017: One Prediction Each for PR, Content Marketing and Social Media. third party tracking (e.g.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MARCH 28, 2017

In some cases, it might be apathy, fear or even distrust of the media. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them.

B2B 60

B2B Blogging How To Media 60

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. Do you think that’s benefitted you earlier in your career as opposed to being in a role where you just focus on media relations, social, etc.?

Energy 68

Energy Corporate Travel Internal 68

Critical Mention

NOVEMBER 7, 2019

EKA and has been using Critical Mention since 2017. We’re always happy to provide our media monitoring services so they can provide excellent service to their clients. ” How does EKA Utilize the Critical Mention Platform? “EKA has 100+ clients that touch a multitude of industries.

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

AUGUST 28, 2018

Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). For the PR community – the relationship people not the spin-doctors – this may mean a hard cost to contributed articles and earned media transforms into paid media.

Technology 66

Technology Advertising Advertising Community 66

Beyond PR

APRIL 24, 2018

While traditional media has declined in popularity over the past decade or so, it seems to be making a small comeback of sorts. The New York Times reported more than 10 percent year-over-year revenue growth for the fourth quarter of 2017 and 7.7 percent for the entire year. The brand now has more than 2.6

Media 75

Media Survey Pitching Journalism 75

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence. 10) December 20, 2017: CEDROM-SNi.

Technology 12

Technology Software Company Marketing 12

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Finalists will be announced for 2018 on December 6, 2017. The call for speakers is currently open and ends December 15, 2017. Only 39 trophies are awarded each year.

Conference 210

Conference Content Marketing Marketing Education 210

Ethical Voices

JUNE 12, 2023

It was unfortunate because we didn’t get as much media attention around the Muslim ban as we could. If you remember in 2017 when the Muslim ban was first announced, people flocked in droves to airports, to support the community, to provide legal support. We didn’t really capitalize on the moment. That momentum was amazing.

Ethics 69

Ethics Storytelling Communications Training 69

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. And here we go…here are the benchmarks from 2017. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). 11) Corporate reputation suffers with bad experiences. “82%

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Maxim Behar

JANUARY 24, 2022

About 27 years ago, Maxim from proudly launching a one-man-show company in a one-room rented apartment of a friend to owning a leading Public Relations and Social Media company, is streaming like water; partnered with one of the largest international US-based PR corporations, Hill+Knowlton Strategies with hundreds of clients from all over the world.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 26, 2023

Continued consolidation of media outlets. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

JANUARY 1, 2019

This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. 2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It.

Content Marketing 60

Content Marketing Survey B2B Google 60

Communications Conversations

OCTOBER 16, 2017

What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? Everyone can see that the boundaries between media relations/publicity, social media marketing, event/experiential, inbound/lead generation and corporate communications have blurred beyond recognition.

Agency 113

Agency SEO Social Media Pinterest 113