Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion between 2016 and 2017. billion to $9.1 Burger King’s Halloween clown.

Film 131

Film Viral YouTube eBook 131

PR in High Definition

DECEMBER 20, 2016

I wanted to spend a little time on the latter, because badly set objectives are one sure-fire way to make sure 2017 continually beats you with a (metaphorical) stick. Pave the way for lead generation by doing a media relations campaign and target your prospects with paid social and content marketing campaigns. One Direction.

Media Relations 48

Media Relations Leadership Resources Content Marketing 48

Landis PR

AUGUST 9, 2021

Consumers crave authenticity, and advertisements tend to lack just that. So, how can brands effectively reach their target audience if consumer behavior has changed? Now, you could go the more traditional route by sponsoring your content, but as I said earlier, consumers are craving authenticity, not traditional ads.

Marketing 105

Marketing Advertising Advertising Social Media 105

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 14) Most respondents say brands should stay clear of politics.

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

MAY 25, 2017

The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov.

Advertising 272

Advertising Advertising Storytelling Media 272

Cision

NOVEMBER 22, 2016

Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads.

Marketing 120

Marketing Analytics Television Tools 120

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. 71 percent of consumers are more likely to make a purchase based on a social media reference.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Reputation management – more 24/7 than ever.

YouTube 136

YouTube Training Video Survey 136

Cision

APRIL 29, 2016

John Stevens is a marketing consultant, hosting expert and the CEO at Hosting Facts. When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. Public perception of your brand matters. So, double up on your content marketing efforts.

Publicity 120

Publicity Mobile Ethics Social Media 120

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. © Stephen Dupont, 2017. Network outside your company. Network inside your company.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

Strategy 67

Strategy How To B2C Content Marketing 67

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point.

Media Relations 60

Media Relations Media Newspapers Print 60

Critical Mention

NOVEMBER 26, 2018

According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements. They create fresh content. This is where influencers come in.

Marketing 80

Marketing SEO Advertising Advertising 80

Critical Mention

JANUARY 9, 2019

Now, marketers realize they need to target niche audiences that will lead to a conversion. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Influencer marketing goes micro. Rise of native advertising.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

NOVEMBER 7, 2019

Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. EKA and has been using Critical Mention since 2017. Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML]. 2) Marketing assumption: bounce rates mean failure . 3) Marketing assumption: influencers can be purchased .

Study 64

Study Marketing B2B Apparel 64

Beyond PR

NOVEMBER 8, 2016

Trust is the cornerstone of any successful brand. But brand trust is eroding. According to the Edelman Trust Barometer , people trust their family, friends, peers and subject matter experts significantly more than they trust brands. However, brands can no longer simply buy consumer trust and interest.

Media 40

Media Consumer Analytics LinkedIn 40

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. The users then get notified about price changes, sales or brand news.

Trends 59

Trends How To Retail Google 59

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Goal completions. Bounce rate.

Marketing 52

Marketing Technology Internal International 52

Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. In fact, you can turn a brand crisis into a PR success if you act fast swiftly.

Crisis 271

Crisis Brand Branding How To 271

Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Most of the time, reporters appreciate the help.

Journalism 50

Journalism Report Enterprise Interviews 50

Sword and the Script

NOVEMBER 1, 2016

Yet people like her influence consumer spending to the tune of $1.2 In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. A List of Top Influencers. Questions on Influence Remain.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. But marketing is anything but stagnant. In 2017, however, this number increased to 61%.”. However, a new YouGov study may suggest you can buy credibility.

Advertising 62

Advertising Advertising Print Study 62

Beyond PR

NOVEMBER 22, 2016

In fact, 88 percent of consumers state that ads have little to no influence on their purchase decisions. Two of Sodexo’s goals, client retention and sales/new business development, rely heavily on how others view their brand. One way to provide value to your target audience is through thought leadership and compelling content.

Media 40

Media Strategy Analysis Analytics 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

APRIL 22, 2017

You consume reports that don’t make clear what’s happening or what your management should do about it. The websites, marketing materials, and press releases from your suppliers are filled with jargon and meaningless superlatives. See these related posts: Corporate Reputation: Buying from Brands We Know, Like and Trust [UML] .

Writing 62

Writing B2B Analytics Reputation 62

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. And that’s not stopping in 2017. So what’s predicted to become of content marketing this year? Visual content. Video content. User-generated content. Content Marketing Institute.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. And here we go…here are the benchmarks from 2017. Content Marketing Statistics. 2) Content marketing supports lead nurturing.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

MaccaPR

APRIL 20, 2016

Note: Statistics mentioned below come from the Social Media Examiner 2016 survey of 5,100 social media marketers. The Year Of (Live) Video for Social Media Marketers. While YouTube has often been the first source for brands to distribute video content, Stelzner predicted 2016 will be the year brands expand use of live video.

Social Media 48

Social Media Trends Media Facebook 48

Communications Conversations

JANUARY 13, 2017

It’s a more digital content marketing focused role, which is part of the work that I really love. It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264