Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. The core algorithm linked to quality appeared around March 8, 2017. This includes tracking minor changes in keyword rankings and web traffic. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

PRSay

SEPTEMBER 17, 2019

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. Popeyes played on a 2017 controversy where a California brunch spot was caught using the chain’s chicken in their own sandwich. When Popeyes launched its sandwich on Aug.

Product Launch 148

Product Launch Storytelling Social Media Video 148

NewsWhip

SEPTEMBER 28, 2022

In 2017, Marcus Beard was working in communications for the treasury department in the U.K., To read about more organizations working to combat misinformation, read our NewsGuard blog here. The headline “Government votes that animals can’t feel pain or emotions” suddenly cropped up – and soon became a hugely read story.

Government 78

Government Viral Tools Study 78

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. I had to learn more, and asked Mark if he’d entertain some questions for the blog. Kiki helps with acquiring props and costumes, prepping the scripts for the teleprompters, and creating the blog posts and YouTube uploads.

Video 153

Video B2B Film Marketing 153

Critical Mention

MARCH 5, 2019

A brand’s video that goes viral creates a lot of buzz. With video ads, we’ve seen plenty of high-profile, viral videos that fall on both sides of the sentiment spectrum, creating positive or negative reactions. Recent brands that have achieved this level of success were Dos Equis, Dollar Shave Club and Old Spice. Until next time!

Social Media 62

Social Media Video How To Media 62

wiredPRworks

NOVEMBER 10, 2016

To get you ready to launch or upgrade your 2017 influencer marketing campaigns, I will be presenting the WIRED PR in 3D program at Influencer Marketing Days in NYC. And here's my interview that first appeared on the conference blog. The biggest misconception is that the campaign will go viral. Was it worth it?

Marketing 65

Marketing Conference Advertising Advertising 65

PR in High Definition

DECEMBER 13, 2017

2017 is the year where we saw a shift when it comes to transparency. Uber came under fire after an employee blog went viral, detailing a culture of sexism. Last month we wrote a blog discussing the benefits of being transparent and using transparency to make your brand’s voice and message clear.

Trends 59

Trends How To Retail Google 59

PR in High Definition

DECEMBER 17, 2018

Although it began in 2017, the fall of Bell Pottinger shocked the communications industry. Although it was pulled from TV for being ‘too political’, it became viral across social media with nearly half a million views on YouTube. A lesson in ethics.

YouTube 48

YouTube Ethics Crisis Industry 48

Mora Communications

OCTOBER 13, 2017

TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral. 2017 | PR for Law. A national TV interview can be worth its weight in gold. A well-honed public relations campaign can help establish you as the go-to authority in the legal field.

Advertising 40

Advertising Advertising Television Viral 40

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017.

Video 62

Video Social Media Instagram Media 62

Beyond PR

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. The core algorithm linked to quality appeared around March 8, 2017. This includes tracking minor changes in keyword rankings and web traffic. Screen: [link].

Google 64

Google Digital PR Mobile SEO 64

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Watch some great coverage in 2017? Julie Staadecker, Account Director. Client: McDonald’s. Ali Parisi, Account Coordinator.

Print 60

Print Media Travel Wireless 60

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. — United (@united) April 10, 2017. — United (@united) April 11, 2017. — GitLab.com Status (@gitlabstatus) January 31, 2017.

Crisis 271

Crisis Brand Branding How To 271

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. In 2017, using proprietary data, Satrak revealed the slowest motorways.

Digital PR 160

Digital PR Film Instagram Writing 160

Doctor Spin

DECEMBER 7, 2023

Please support my blog by sharing it with other PR- and communication professionals. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Educational Leadership, 55, 8–13. 6 Silfwer, J. 2022, November 3). 7 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. Brands love to talk about going viral; Dubin actually did it. And in 2017, Unilever bought it for $1 billion. The brand’s success was about more than just going viral or getting lucky. In 2010, Michael Dubin used to work at Time Inc., doing improv comedy on the side.

Leadership 111

Leadership Brand Branding How To 111

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. According to Vidyard’s 2017 Video in Business Benchmark report, a video less than 90 seconds in length sees an average retention at the end of 53%.

Infographics 153

Infographics Travel Product Launch Video 153

Buzzstream

FEBRUARY 3, 2021

Something I’ve noticed a lot with anyone who is new to campaign ideation (myself included in 2017), is that it can be very easy to get too absorbed in the brand/niche element. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Having viral potential.

Digital PR 170

Digital PR Industry Strategy Film 170

Mindful Marketing

NOVEMBER 30, 2018

The Food and Drug Administration (FDA) has reported that more than 2 million middle schoolers and high schoolers regularly used e-cigarettes in 2017, making e-cigarettes “ the most commonly used form of tobacco among youth in the United States.” ” Subscribe to Mindful Matters blog.

Chemicals 50

Chemicals Viral Consumer Study 50

Journalistics

MARCH 18, 2016

. “30 Ideas in 30 Minutes” For those of you who weren’t able to join us at Walt Disney World for the conference (or follow the live feed or trending hashtags from your desk), I thought I would do my best to re-create the panel discussion in blog form. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

. “30 Ideas in 30 Minutes” For those of you who weren’t able to join us at Walt Disney World for the conference (or follow the live feed or trending hashtags from your desk), I thought I would do my best to re-create the panel discussion in blog form. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. Brands who blog have more indexed web pages, which boosts SEO.

Infographics 235

Infographics Case Study Content Marketing Video 235

Stephen Waddington

JUNE 22, 2017

The Reuters Institute Digital News Report 2017 is a study of the changing business of news based on a survey of more than 70,000 people in 36 countries. Qualitative data suggest that users feel the combination of a lack of rules and viral algorithms are encouraging low quality and fake news to spread quickly. #6 Thanks for stopping by.

Report 116

Report Mobile Viral Social Media 116

Contently - Strategy

APRIL 24, 2019

In 2017, Joe Lazauskas, Contently’s head of marketing, elaborated on the importance of collecting good data : Block quote: Raw data that you have about your audience—think audience demographics, persona research, and first-and-third party data about what content they like to consume or tends to drive sales—should translate to insights.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. Brands who blog have more indexed web pages, which boosts SEO.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” Even Google weighed in recently – threatening penalties for pop-ups that ruin the user experience – especially on mobile (after January 10, 2017). Speaking of pop-ups, you’ll notice a few pop-ups on this blog. 2) How Persistence Pays off in PR.

Web 60

Web Google Mobile B2B 60