Remove 2017 Remove Blogging Remove Consumer Remove Viral
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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion between 2016 and 2017. This video quickly went viral and has more than 40 million views on YouTube. After the infamous horror film “IT” was remade in 2017, Warner Bros. billion to $9.1 IT remake featured a themed horror house.

Film 131
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How to Turn Your Brand Crisis into PR Success with Ease

Cision

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. — United (@united) April 10, 2017. — United (@united) April 11, 2017. — GitLab.com Status (@gitlabstatus) January 31, 2017.

Crisis 271
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6 Reasons to Use Influencer Marketing

Critical Mention

According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. With social media’s marketing power increasing exponentially, brands want to create content that will go viral.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. Brands who blog have more indexed web pages, which boosts SEO.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. The core algorithm linked to quality appeared around March 8, 2017. In short, people want to get the news, views, and opinions on their fingertips.

Google 259
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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. 2017 is the year where we saw a shift when it comes to transparency.

Trends 59
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A PR Approach to Building Your Law Practice

Mora Communications

TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral. Most consumers generally understand that an advertisement means that the advertiser provided and controlled the message. 2017 | PR for Law. A national TV interview can be worth its weight in gold.