4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich
PRSay
SEPTEMBER 17, 2019
Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. Popeyes played on a 2017 controversy where a California brunch spot was caught using the chain’s chicken in their own sandwich. When Popeyes launched its sandwich on Aug.
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