Remove 2017 Remove Blogging Remove Viral Remove Writing
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How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple.

B2B 60
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6 Reasons to Use Influencer Marketing

Critical Mention

According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. SCHEDULE A DEMO.

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Letter from Grand Central Rail

Stephen Waddington

This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. It’s an issue I explored in a blog post this week. ?? The Fyre that keeps on burning Fyre was a luxury music festival scheduled to take place in the Bahamas in 2017. Tool: how well are you using LinkedIn?

Viral 68
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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. The core algorithm linked to quality appeared around March 8, 2017. This includes tracking minor changes in keyword rankings and web traffic.

Google 259
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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. I had to learn more, and asked Mark if he’d entertain some questions for the blog. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion.

Video 153
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How to Boost Social Media Engagements Using Video

Critical Mention

A brand’s video that goes viral creates a lot of buzz. With video ads, we’ve seen plenty of high-profile, viral videos that fall on both sides of the sentiment spectrum, creating positive or negative reactions. Recent brands that have achieved this level of success were Dos Equis, Dollar Shave Club and Old Spice. Until next time!

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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. In 2017, using proprietary data, Satrak revealed the slowest motorways.