2017 Blogging Content Marketing Viral 
Critical Mention
OCTOBER 27, 2018
billion between 2016 and 2017. This video quickly went viral and has more than 40 million views on YouTube. After the infamous horror film “IT” was remade in 2017, Warner Bros. Competitors often take on campaigns to create the most hype–as Burger King did for Halloween in 2017 when they trolled McDonald’s.
Sword and the Script
FEBRUARY 7, 2017
If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple.
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Critical Mention
NOVEMBER 26, 2018
According to a 2017 Choozle survey, only 7% of participants viewed online ads positively. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. Using an influencer is a surefire way to speak to your audience through someone they deem trustworthy through their authentic content.
Flack's Revenge
NOVEMBER 29, 2017
On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. I had to learn more, and asked Mark if he’d entertain some questions for the blog. By 2014 it was obvious that video was the rising star of content marketing. He agreed; see the Q and A below.
PR in High Definition
DECEMBER 13, 2017
2017 is the year where we saw a shift when it comes to transparency. Uber came under fire after an employee blog went viral, detailing a culture of sexism. Last month we wrote a blog discussing the benefits of being transparent and using transparency to make your brand’s voice and message clear.
Cision
DECEMBER 4, 2017
United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. — United (@united) April 10, 2017. — United (@united) April 11, 2017. — GitLab.com Status (@gitlabstatus) January 31, 2017.
Contently - Strategy
NOVEMBER 14, 2018
By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend. Brands love to talk about going viral; Dubin actually did it. He created a single piece of content, and suddenly, millions of people knew about his business. And in 2017, Unilever bought it for $1 billion.
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