2017 Blogging Journalism Viral 
ImPRessions - Crenshaw Communications
JANUARY 28, 2018
Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. 2017 was like a charmed year for the digital commerce giant. For the MSM, 2017 was filled with ups and downs. The Winners. Mainstream media. The Losers.
ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. Pepsi’s graceful mea culpa. Southwest Airlines’ soft landing.
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Stephen Waddington
FEBRUARY 10, 2019
Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. It’s an issue I explored in a blog post this week. ?? Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received?
Stephen Waddington
JUNE 22, 2017
The Reuters Institute Digital News Report 2017 is a study of the changing business of news based on a survey of more than 70,000 people in 36 countries. This year’s report is published against a backdrop of continuing concerns about how to fund journalism and the parasitic relationship between news organisations and platforms.
Mora Communications
OCTOBER 13, 2017
When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral. 2017 | PR for Law.
Buzzstream
FEBRUARY 3, 2021
Something I’ve noticed a lot with anyone who is new to campaign ideation (myself included in 2017), is that it can be very easy to get too absorbed in the brand/niche element. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. Having viral potential.
Buzzstream
JUNE 16, 2021
Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. In 2017, using proprietary data, Satrak revealed the slowest motorways.
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