Critical Mention

NOVEMBER 26, 2018

“We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, leverage creative content in an authentic way, drive engagement, and reach millennial and gen Z audiences who avidly follow and genuinely trust social media celebrities.”. They build your brand’s credibility.

Marketing 80

Marketing SEO Advertising Advertising 80

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. Brands who blog have more indexed web pages, which boosts SEO.

Infographics 235

Infographics Case Study Content Marketing Video 235

Doctor Spin

DECEMBER 7, 2023

Please support my blog by sharing it with other PR- and communication professionals. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Educational Leadership, 55, 8–13. 6 Silfwer, J. 2022, November 3). 7 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Stephen Waddington

JUNE 22, 2017

The Reuters Institute Digital News Report 2017 is a study of the changing business of news based on a survey of more than 70,000 people in 36 countries. Qualitative data suggest that users feel the combination of a lack of rules and viral algorithms are encouraging low quality and fake news to spread quickly. #6 Thanks for stopping by.

Report 116

Report Mobile Viral Social Media 116

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. I had to learn more, and asked Mark if he’d entertain some questions for the blog. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” Even Google weighed in recently – threatening penalties for pop-ups that ruin the user experience – especially on mobile (after January 10, 2017). Speaking of pop-ups, you’ll notice a few pop-ups on this blog. 2) How Persistence Pays off in PR.

Web 60

Web Google Mobile B2B 60

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170