article thumbnail

Hacking AI in PR: using AI tools to write a press release

Wadds Inc.

The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. Bain & Company has signed a services agreement with OpenAI.

Tools 98
article thumbnail

PR And SEO: Why They’re Better Together

ImPRessions - Crenshaw Communications

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound.

SEO 203
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Happy Birthday World Wide Web

PR in High Definition

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web. In 2004, the web was barely relevant to my life.

Web 54
article thumbnail

For PR, Is ChatGPT An Asset Or Threat?

ImPRessions - Crenshaw Communications

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. In its current iteration, it can monitor trends, but it’s not up-to-date on current events, because, contrary to what many people think, ChatGPT isn’t connected to the web.

Tools 353
article thumbnail

Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work with most of the editorial staff on breaking news for the web. I work with most of the editorial staff on breaking news for the web. For many years, I worked with a writing coach named Jim Stasiowski.

article thumbnail

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. As IT took over web platforms, CRM systems, and even custom web applications, we’ve become more similar in our approaches, and more risk-averse as well.”.

article thumbnail

Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). Rather than relying on the PR and communications team to produce content you can enable real experts to write it. Content corporate communications public relations Research blogging Global Web Index GWI'

Blogging 144