How voice technology is reshaping PR

PR Daily

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. The applications for voice technology are growing every day. However, what does voice technology mean for PR and marketers’ content strategies? Now, with technology like Google Speakable. Write concise content that could be read aloud in answer to a question.

Happy Birthday World Wide Web

PR in High Definition

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web. Today is the 30 th anniversary of the World Wide Web and it’s come a long way in the last fifteen years. In 2004, the web was barely relevant to my life. Blog communications happy birthday technology world wide web www

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How technology buzzwords are drowning your brand

PR Daily

It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. If you’re like most people, you probably have a limited understanding of what some of these terms mean, and even less of an understanding of the real-world applications of these technologies. Cut through the clutter with creative corporate writing.]. How are you talking about new technology, PR Daily readers?

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. As IT took over web platforms, CRM systems, and even custom web applications, we’ve become more similar in our approaches, and more risk-averse as well.”. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown.

Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. The 4 Culprits of Sucky Press Release Writing. Streamlined technology."

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What Responsive Web Design Means for You and Your Content

Beyond PR

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. This is where the power of Responsive Web Design (RWD) comes in. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on. As the world increasingly goes mobile, so shall the technology.

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Web Ad Blocking – is it Ethical?

PRSay

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. The Web is not free, it never was. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Tchividjian writes weekly ethics blog. . According to Econsultancy, there are today more than 144 million active ad block users around the globe.

Is writing 'talking with your fingers'?

PR Daily

Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. This week, we're introduced to a brand of ultra grammar prescriptivism, a legend of writing instruction passes away, and TV writers talk about diversity. Is writing less important than speaking?: Bad writing is all around us in tweets, texts and e-mails. Or, as John McWhorter writes is it not a big deal?

5 technologies that will change how you do PR

Presspage

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Artificial Intelligence Of all the technological shifts that are taking place right now, the one that casts the largest shadow over PR is the emergence of artificial intelligence.

Breaking Down PR’s Fourth Wall with ABM

Flack's Revenge

Now, where is the ka-ching on our web traffic and orders?)” I’ll be writing more on this topic, and posting about tools that can support ABM PR. Campaign Analysis Marketing Tech Tech PR Technology ABM B2B PR public relations sales

How the coronavirus has spread online

NewsWhip

After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. This was the week that the virus began to pick up coverage in the mainstream press, with a number of national and international outlets writing about the topic. She’s most interested in the future of technology and its impact on humanity.

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Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

I’m talking about taking from web developers processes to make lean content. They have a unique advantage: They created their workflow on the fly as technology has evolved over the last decade or so. This is the idea that we started with when we began building Beegit , the easiest way for teams to write together. Most writing projects suffer from inefficiencies built in because of an extra step needed to format and reformat written content.

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How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. Writing is the foundation of almost everything we do in PR,” she argues. You need to write.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. Featured Best Practices web distribution

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My Explorations of Blockchain Technology, One Year In

Where the Fishermen Ain't

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. As I set out to write what has become the first draft of my industry’s explorations of this topic, I thought it best to do my thinking in public; Cunningham’s Law suggests a powerful, if humbling, paradigm for progress. This is the first time I started bringing cryptocurrency concepts into my writing.

My Explorations of Blockchain Technology, One Year In

Where the Fishermen Ain't

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. As I set out to write what has become the first draft of my industry’s explorations of this topic, I thought it best to do my thinking in public; Cunningham’s Law suggests a powerful, if humbling, paradigm for progress. This is the first time I started bringing cryptocurrency concepts into my writing.

9 hallmarks of outstanding website copy

PR Daily

Gather a wide range of feedback from web strategists, graphic designers and IT folks, but also get opinions from PR, execs and members of your target audience. Writing web content should be an exercise in selectivity and restraint. More than half of all web traffic is now mobile , after all. Writing effective web copy is about knowing where you want people to go and what you want them to see along the way. Think of your web copy in narrative terms.

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I‘m in PR: What’s the Big Idea?

Flack's Revenge

In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser. The media don’t want to write puff pieces about products and companies. Campaign Analysis Public Relations Social Media Tech PR Technology brand advertising PR publicityThey huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen.

How to Social in 2019: Experts Share their Views

Flack's Revenge

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Influencer marketing Interviews Marketing PR Tech Public Relations Social Media Tech Technology Uncategorized Facebook journalism marketing media PR social media marketing

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu’s favorite part, she said, was exploring the “content gap” between what they write and what people want to read. Only a small percentage of their stories get significant page views on the web. The team looked for winners according to a range of data such as web traffic growth, and social consumption and sharing.

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7 reasons why effective PR is more important than ever

PR Daily

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy. One digital business service has found that business profitability coincides almost perfectly with peaks in web analytics driven by earned media.

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PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented.

7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Web 2.0 Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. Every pro has her go-to channel for tracking news developments in technology. Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about.

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3 handy tips to harness search for top-ranking B2B content

PR Daily

Search technology is growing more precise, and that refined logic is bringing more B2B sites to the surface. No longer buried in obscurity, organic B2B content can now rise to meet audiences throughout their web journeys. Content Marketing Marketing Websites Writing & EditingThere’s more to optimizing your webpages than choosing the right keywords. User experience is moving from online inquiries to journeys, and predictive intelligence is altering the playing field.

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3 tips to catapult your B2B content and news past the noise

PR Daily

Show the evidence, but let people—not data, products or technology—be your storytellers. Big changes in search engine technology have also propelled the rise of business communication that is more conversational. Imagine the David-and-Goliath challenge facing a logistics warehousing company competing for web visibility against footwear retailer Designer Shoe Warehouse. Content Marketing Executive Communication Measurement PR Industry Storytelling Writing & Editing

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Are You a Digital Landowner or Sharecropper?

Waxing UnLyrical

Some recovered because they saw the writing on the wall early on, and moved back to their own domains. In all of these interactions though, make sure your audience knows that you have a web presence. If one of your digital landowners decides they have a better use for the land than letting you use it, you are still on the web and Google still loves you. Own your own place on the web, plant your content where you can decide its fate and watch your business grow.

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30 jobs in the PR and marketing world

PR Daily

Dell Technologies. Web and social media engagement analytics manager—PwC (Florida). Content Marketing Marketing Media Relations PR Social Media Writing & Editing comms jobs jobs marketing jobs PR jobsPeople are clamoring to join certain companies, but those already working there aren’t likely to leave. See which employers made the top 10; then peruse our roundup of current job openings.

6 crucial actions to take before releasing content

PR Daily

Write down what goals you want to achieve—and keep your list handy as you start your content journey. This might sound a little too obvious, but we can’t overlook how truly important web functionality is. a content marketing agency that combines a team of content marketing experts with custom technology and relationships with top online publications to provide our clients a turn-key solution to content marketing. Marketing Media Relations Writing & Editing

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From the Archives: Will robots replace PRs and journalists?

PR in High Definition

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? >PRSmith would scan the web for mentions of a particular brand according to sentiment (these things will get better in the future) and automatically reply. >PRSmith

Monday Roundup: #PRAXIS2015

Waxing UnLyrical

’ It’s true for life, and true for travel,” writes Ansoo Gupta as she shares her “favorite tips for new and seasoned travelers alike that can make your solo journey a tad more comfortable and less anxiety-ridden.” Why: “A smart city is designed to be livable and resilient with technology serving as the principal factor of its infrastructure.

How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Pink Panties Heralded India’s Social Media Movement January 4th, 2011 Tweet Move over, adult entertainment It might border on redundant to mention that the social web has surpassed pornography as the most popular activity on the Internet. billion, the expandability of the social web is only limited by imagination.

The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

Sword and the Script

Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. The company has 4 out of 5 stars, based on 214 reviews on G2 at the time of this writing. PR Agility PR Solutions PR tech PR tools product review TechnologyA few months back, Agility PR Solutions announced it updated its media monitoring tool.

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Monday Roundup: Internal Communications

Waxing UnLyrical

Why: “There are certain cultural things that you can do within your enterprise to help change things and move them in the right directions… But at the same time, these new technologies and these new tools allow you to do things that help impact your culture,” says Jacob Morgan as he talks to Jay Baer about the benefits of internal collaboration. Around the Web Communication Strategy internal communications

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” But it takes time and commitment to identify an actionable noble cause, establish a voice and gather fans,” write Debbie Wetherhead and Mandy Roth for PRSA. Good morning from Atlanta!

Mother’s Day Gift Ideas: #thoughtfulgifting

Waxing UnLyrical

And when thousands of miles separate you, I’m really grateful for the technology that allows me to stay close to my own momma. I thought about trying to write something connected to Deflategate , but a) it would have been a stretch, and b) I really don’t care about Tom Brady. Around the Web Personal cafepress mother's day gift ideas pickupflowers.com rebtel someecardsNo matter how old we are, I think we’re all momma’s girls (and boys) at heart.

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Retailers pull Boohoo amid workers’ rights claims, LinkedIn introduces pronunciation tool, and Walmart prepares to compete with Amazon

PR Daily

The intention is to highlight positivity in your comments section, at least according to Instagram,” The Next Web reported. In addition, “how-to” articles and video lists were the most shared type of content overall, though top content across industries including sports, finance, travel, technology and health differed: Image courtesy of Fractl. .

30 jobs in the PR and marketing world

PR Daily

Junior web developer—Ragan Communications (Illinois). Technology content manager—Verizon (Texas). Content Marketing Crisis Communications Internal Communications Marketing Media Relations PR Social Media Writing & Editing communications jobs marketing jobs PR jobsFind out which skills help you stand out in a crowded job market, then check out our list of current job openings.

From the Archives: Will robots replace PRs and journalists?

PR in High Definition

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? >PRSmith would scan the web for mentions of a particular brand according to sentiment (these things will get better in the future) and automatically reply. >PRSmith

Monday Roundup: Communicating Across Boundaries

Waxing UnLyrical

Fortunately, in 2016 we’re no longer so bound thanks to the marvels of technology. Why: “Working from home takes from you the face-to-face office interaction,” writes Corina Manea as she explains how to overcome some common boundaries faced when working from home. Around the Web Communication communicating across boundariesThe whole point of communication is to bring people together.

Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits.

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