Flack's Revenge

OCTOBER 25, 2017

Nice bump from Best Tweeter 2016). Google Data Studio (great for analytics reports). Shareably storytelling/sharing. Most Innovative : Outgrow interactive content platform. Highest ROI : Lithium social media management. Here are the people awards: Social Genius : Kate Hutchinson (congrats, Kate! Social Tools.

Tools 120

Tools Enterprise Analytics Case Study 120

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding YouTube Social Media 252

Beyond PR

AUGUST 11, 2016

Once a digital haven for younger Millennials and Gen Z, image messaging app Snapchat has spent 2016 broadening its appeal. The Wall Street Journal reported last month that 14 percent of U.S. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. Download our Buyer 2.0

Storytelling 40

Storytelling Brand Branding Journalism 40

PRSay

JUNE 11, 2018

Along with curiosity and storytelling, we must have a knack for thinking and advising strategically. Our relationships with reporters and editors continue to be built on the credibility that we establish for ourselves and our clients. He was the 2016 PRSSA Teahan Outstanding Professional Adviser for his work with Belmont University.

Technology 142

Technology Retail Storytelling Crisis 142

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election.

Publicity 120

Publicity Storytelling Journalism Viral 120

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. According to the the Millennial Impact Report , the millennial generation became more engaged in philanthropic causes in 2017 than in prior years.

Corporate 168

Corporate How To Employee Nonprofit 168

Stephen Waddington

AUGUST 11, 2019

I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. Deconstructing the Vote Leave campaign The Leave campaign won by a margin of two percent thanks to its use of data, storytelling and paid targeting via Facebook.

Communications 96

Communications Ethics Public Affairs Government 96

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ISEBOX

JANUARY 5, 2017

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. But Duchesnay got it right this time with their 2016 promotions. A Better Way to Use Twitter. . And why not?

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Presspage

APRIL 12, 2018

Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever. News reporting is going to be around a long time. Services like WordSmith, Wibbitz, News Tracer, Buzzbot and Heliograf are serving today as robot reporters – and they’re hastening the death of legacy media.

Company 111

Company Media Journalism Report 111

Sword and the Script

DECEMBER 4, 2018

12) Reporters say getting the story right matters more than getting it first. based reporters said, “fake news is making readers more skeptical than ever about what they read and see” and … “A majority (78%) of U.S.-based based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization.”.

Survey 104

Survey Marketing B2B Content Marketing 104

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

Case Study 113

Case Study Journalism Study Instagram 113

Cision

MARCH 1, 2016

It forces you to stay on the cutting edge of modern marketing strategy and be an expert storyteller. Read the free State of the Media 2016 Report today! What do you like most about working in PR? What do you dislike most? PR is a shifty beast. It’s always different. I have a very firm ‘no disrespect’ rule. You should too.

Technology 120

Technology Industry Storytelling Strategy 120

Cision

MARCH 31, 2016

Read Cision’s free “State of the Media 2016 Report!” But honestly, I had just left my previous gig as a reporter, and I was looking for something new. I tend to believe that whether you’re a reporter or a reader, what we humans respond to best is a good story. Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message.

Measurement 56

Measurement Storytelling Data Technology 56

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Flash forward to 2016: Media reach is shrinking (traditionally). For many years, media relations has been one of the core aspects of PR. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

The Hoffman Agency

MARCH 22, 2019

They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016. We achieved an all-time high of 11,982 international visitors, a 26 percent increase from 2016. While these numbers don’t lie, what do they actually mean for our client?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Beyond PR

APRIL 6, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. .

Brand 49

Brand Branding YouTube Survey 49

Flatiron Communications

JULY 5, 2022

Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage. what emerged in 2015/2016 was that this world, this conference, tech, was also a major player in our world. Also this: "We have a truth deficit with the public. Sharma, Pace, and Isikoff (l.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Also, expect reporters to be much more careful about vetting their sources. Continued consolidation of media outlets.

Writing 198

Writing Communications Marketing B2B 198

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. It’s advocated as something that all PR practitioners must have in their toolkit, essential for influencer marketing and utilising our storytelling competencies.

Publicity 40

Publicity Ethics Creativity Travel 40

Marketwired

JANUARY 5, 2016

New Year’s resolutions may have a notoriously high failure rate, but here’s a motivating concept: One report showed that the success rate of those who make resolutions is 10 times higher than the success rate of adults desiring to change behavior but not making a resolution to do it. Be a storyteller – a smart one.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 178

Survey Marketing B2B Study 178

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs.

Video 40

Video YouTube Web Case Study 40

Communications Conversations

MAY 3, 2016

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? Taylor Ennis, a senior in Public Relations at Auburn University, received the 2016 Public Relations Council of Alabama Student Award. Taylor Ennis, @taylor_ennis93.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

AUGUST 31, 2018

I anchored and reported there for almost 18 years. Many of them have never been reporters. I was a general assignment reporter for the 10 o’clock news and also worked as an investigative and special projects reporter. I was tired of reporting on other people’s lives and missing out on my own. A lot of things.

Media 112

Media Journalism Report Video 112

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. It’s pure storytelling. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers.

Video 149

Video Case Study Agriculture B2B 149

Cision

DECEMBER 17, 2015

Want to learn how you can connect to your audience through storytelling? Our store manager shared with our work team some interesting numbers from the Saint Louis Panera Cares location that reported despite the model, most people who stopped by paid *more* for their meal than the menu list price noted.

Brand 120

Brand Branding Nonprofit Storytelling 120

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. Use Natural Language Generation for Seamless Reporting. Here at PR 20/20, we use NLG to automate monthly reporting for our clients—specifically via Automated Insights. According to the MarTech Data Report , “.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Beyond PR

MARCH 15, 2016

Modern marketers are called on to be buyer-focused and data-driven as they create increasingly compelling content, distribute it over a growing number of channels, and gather analytics for reporting and optimization efforts. Compelling Storyteller s : Your audience has a large and varied appetite for content.

Marketing 40

Marketing Storytelling Fashion Technology 40

The Hoffman Agency

MAY 1, 2017

We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. While some pooh-pooh awards, I view the Holmes Report recognition as a big deal. The same could be said for awards, which makes the recognition from The Holmes Report all the more meaningful. In 2016, U.S.

Industry 28

Industry Storytelling Agency SEO 28

Sword and the Script

JULY 16, 2016

As the eMarketer chart and report cited nearby suggests the top goals for content marketing usually center on increasing leads, engagement, awareness and traffic. The solution, according to the report is: “The recognition of these difficulties is leading many B2B marketers to focus on outsourcing some of their work to specialists.”.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. What was once the bastion of public relations, for example, is now the DIY news release, the book writer, the broadcast news reporter, the social media engagement specialist. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Solo PR Pro

JANUARY 19, 2016

He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. We all can agree that now is a great time to plan for a more prosperous 2016. Hello, how are you?

Strategy 40

Strategy Brand Branding Journalism 40

PR 20/20

FEBRUARY 6, 2020

Databox pulls all of an organization’s data into one place to help users automate reporting and more effectively visualize that data. Launched by PR 20/20 in 2016, the Institute’s mission is to “ make AI more approachable and actionable for modern marketers.” The creators: Are you drowning in data? MAICON Speaker Series.

Marketing 74

Marketing Conference Content Marketing Agency 74