Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Measurement Continues to Evolve. Tools are getting smarter and faster, but there still is no one source of truth for measurement – and we shouldn’t expect it to magically arrive.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. Keep Content Relevant, Readable And Newsworthy.

SEO 75

SEO Engineering Google Writing 75

ZudePR

FEBRUARY 22, 2016

If you’re on the buying side , and you’re sitting in a meeting with a digital marketer, SEO, or PR (or a combination of all three), have these eight facts in the back of your mind. And invest money in your SEO. One last stat: SEO leads have a 14.6 It is also a great citation for your local SEO.

Social Media 75

Social Media SEO Media Local 75

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Earned media boosts SEO. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). It gets better results and improves customer experience.

Strategy 149

Strategy SEO B2C Engineering 149

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”. First, we need to understand how Google operates in 2016, and where Google is headed.

SEO 40

SEO Content Marketing Strategy How To 40

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

APRIL 12, 2022

million in 2016. It has since been acquired by an SEO software company. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing.

Software 89

Software Pitching Measurement Enterprise 89

Presspage

OCTOBER 12, 2017

The “S” is a security measure to ensure the safe and encrypted connection with a server. To prevent that, a security measure such as SSL can be implemented. This basically means that the connection with a server is safe and the data you are sending and receiving is encrypted.

SEO 74

SEO Web Privacy Google 74

Shift Communications

OCTOBER 11, 2016

Thus far in 2016, PR professionals have generated 236,356 press releases. SHIFT extracted a random sample of 1,052 releases from 2016 and scanned them for key content metrics. Because Google devalued press release distribution sites a few years ago, press releases are untrusted and therefore don’t pass along any SEO authority.

SEO 60

SEO Google Social Media Agency 60

The Resolution Blog

NOVEMBER 25, 2015

PR planning for 2016? Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us.

eBook 120

eBook Google Tools Analytics 120

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Cision

AUGUST 22, 2016

Take a look at a recent desktop version of this article about the New York Yankees (h/t to Dennis Schaeffer for passing this on): https://www.theguardian.com/sport/blog/2016/aug/18/why-the-new-york-yankees-cant-lose-even-when-they-try-to. Most self-hosted (blog) content uses WordPress ( 69 percent of CMS sites by one measure).

Mobile 96

Mobile SEO Web Google 96

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? There are 28.8 of US businesses.

Tools 113

Tools Analytics Google Web 113

Contently - Strategy

JUNE 25, 2020

By 2016, there were nearly 4,000 offerings in Scott Brinker’s terrifying martech supergraphic , each promising that they would lead marketers to the promised land. Step 5: Measure what works and optimize for the next round of content creation. Whatever kind of success would get you to sign on the dotted line.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Sword and the Script

FEBRUARY 18, 2017

It also merits pointing out, these are early measurements; perhaps the results improve with time. B2B Blog Metrics: 4 Effective Categories to Measure Success. 2) Measuring and proving ROI. In terms of cost, keep in mind that $5 million is just for air time; brands have to also invest to produce a high-quality commercial.

B2B 66

B2B Marketing Advertising Advertising 66

Sword and the Script

JUNE 25, 2016

SEOs have just 60 characters for a headline – and it’s about the same for email marketers and their subject lines. Frank Strong (@Frank_Strong) June 12, 2016. Measuring content output is easy. But measuring quality is not. It is just seven seconds on a cold call for sales or perhaps a phone pitch for PR.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Leyla Arsan (@leyla_a) July 1, 2016. Engagement. j4V1meSZ4B.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

DECEMBER 4, 2018

This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. The summary of statics from last year is also an interesting read: 33 Statistics Summarizing the Year 2017 in Public Relations, Content Marketing, Social Media and SEO. 42% to maintain or secure additional budget. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

Waxing UnLyrical

MARCH 23, 2016

I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . Since then there was no looking back.

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. For example, in marketing there are communities for CMOs, digital marketers, SEOs, content and so on – the same is true in other verticals. Finally, and one last point that must be part of the process is measurement.

B2B 60

B2B Facebook Marketing Social Media 60

Norton's Notes

MARCH 21, 2017

How do you measure the success of your blog? I used to measure my subscribers really closely, back when I started in 2007 I used to use tools such as Feedburner. I never started writing to be an influencer, to generate SEO or to get a better job. A blog is the place where you can share your thoughts in a full and proper manner.

Interviews 35

Interviews Writing Blogging Social Media 35

ZudePR

JULY 20, 2016

I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. But the thing is, in 2016, geography shouldn’t limit you. 2016 Goals,” it says. And maybe that’s the same for you in your work? Or so the thought process goes. I have eight goals.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups. Okay, it’s probably not quite that easy.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. Search marketing and SEO statistics. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125. Search Marketing and SEO Statistics. Pressing Questions on SEO ). Content Marketing Statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. David Berkowitz , Founder, Serial Marketers.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 22, 2020

PR takes on content and SEO duties. “PR In a survey of 3,700 global marcomm professionals, a new report from Talkwalker finds that the majority of respondents consider content marketing (77%), influencer marketing (67%) and link building for SEO (56%) to be within their purview.”. Source: PR Measurement ). SimilarWeb) (48%).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Measuring Content Effectiveness. How to decide what to measure? Content marketing has never been more important. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Search rankings and SEO. — Tom Fishburne (@tomfishburne) March 13, 2016.

B2B 120

B2B Mobile Content Marketing SEO 120

Sword and the Script

JULY 16, 2016

There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Measuring Marketing Returns. Measuring ROI is always a challenge because the buyer’s journey is rarely linear. Also see: One Bold Content Marketing Prediction for 2016.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. She is a social media, SEO, Internet marketing and blogging consultant. Pray for me.

Writing 114

Writing Social Media SEO Blogging 114

Cision

AUGUST 26, 2015

11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! CEO at TopRank Online Marketing. Author, speaker & consultant for B2B content marketing, social media, PR & search.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

JANUARY 21, 2016

ROI can be measured through metrics such as blog comments, visibility, social engagement, social followers and web traffic to your brand’s digital assets. This SEO boost makes a difference, especially when it comes to social sharing. Benefit #2: Sponsored bloggers deliver your brand message authentically.

Consumer 48

Consumer Infographics SEO Blogging 48

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. And there are some real gems in that certain whitepaper from 2016. Sales is driven and measured by one metric, closed business – revenue.

Marketing 102

Marketing Content Marketing Crisis Management Data 102