Contently - Strategy

OCTOBER 18, 2021

The storytelling solution. Stories are how we’ve passed down important information and lessons for tens of thousands of years. Neanderthals were actually much stronger than humans and had bigger brains, but the reason we became the dominant human species is because we had an incredible storytelling superpower.

Marketing 111

Marketing Storytelling Travel Corporate 111

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . In the 2016 CMO survey, 87% of respondent said they can’t document that social media activity actually creates new customers.

Brand 252

Brand Branding YouTube Social Media 252

PRSay

JUNE 11, 2018

The second thing that has not changed for communicators is our ability to process all that information and cull from it a concise and compelling story that informs and persuades an audience. Along with curiosity and storytelling, we must have a knack for thinking and advising strategically.

Technology 143

Technology Retail Storytelling Crisis 143

Presspage

OCTOBER 6, 2017

Harms explains: “For example, in June we have set up a storytelling campaign, encouraging people who have visited Curacao to share their story. Because their audience was not visiting their website, they would often miss out on valuable information about Curacao. After the demo, I was convinced. I am more than happy with that.”

Tourism 122

Tourism SEO Storytelling Social Media 122

Beyond PR

AUGUST 11, 2016

Once a digital haven for younger Millennials and Gen Z, image messaging app Snapchat has spent 2016 broadening its appeal. If you want to dip your toes in the Snapchat waters and need inspiration, here are 8 ways to regularly captivate your audience and inform them about your brand. smartphone users over age 35 now are on Snapchat.

Storytelling 40

Storytelling Brand Branding Journalism 40

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Internally, data can inform our PR strategy and make our branded content better and more engaging. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S.

Trends 157

Trends Privacy Data Reputation 157

5W PR

JANUARY 15, 2020

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Augmented reality involves the overlay of digital information on real-world elements. Augmented Reality (AR). Ever heard of Pokemon GO?

Technology 78

Technology Storytelling Consumer Brand 78

Stern + Associates

AUGUST 10, 2022

Informed by cutting-edge leadership research, a passion for storytelling, and her own experiences as a global citizen who has lived in four countries, she focuses directly on the lived workplace experience of women of color as the lens through which DEI should be approached.

Leadership 62

Leadership Storytelling Policies Groups 62

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election. It’s incumbent upon PR professionals to be scrupulous about the facts of any story we promote, and to hold both clients and journalists accountable when it comes to storytelling and fact-checking.

Publicity 120

Publicity Storytelling Journalism Viral 120

Beyond PR

APRIL 29, 2016

With this in mind, KAYAK, the world’s leading travel search engine, used their proprietary data to create the 2016 Summer Travel Hacker Guide that lays out the where, when, and how of your summer plans. For your press release to succeed, you must reach your audience with the information they need, when they need it.

Data 40

Data Storytelling Travel Engineering 40

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. A good story and compelling content are vital, but in the digital age, many of us are saturated with information and demands on our time and attention.

Corporate 168

Corporate How To Employee Nonprofit 168

5W PR

OCTOBER 3, 2018

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Augmented reality involves the overlay of digital information on real-world elements. Augmented Reality (AR). Ever heard of Pokemon GO?

Technology 88

Technology Storytelling Consumer Brand 88

ISEBOX

FEBRUARY 23, 2017

Storytelling: You tell your stories on Pinterest through the stories of others, on the themed boards you create to gather your pins. Instagram content is consumable through quick captions, images, and video clips – unique content that communicates information about the products you offer. Storytelling Advantage: Instagram.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

ISEBOX

JANUARY 5, 2017

But Duchesnay got it right this time with their 2016 promotions. Johnson’s posts took the *yawn* out of the required FDA information by combining it with compelling, personal storytelling on Instagram. Things came to a happy halt with the birth of Johnson’s baby – a healthy boy – on September 16, 2016. And why not?

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. Supply journalists with only accurate, real information.

Publicity 68

Publicity Media Reputation Radio 68

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. The well-edited, informative, and entertaining clips are hosted by Edmunds editors. million keywords worldwide. Hero, Hub, Help.

SEO 119

SEO Automotive YouTube Video 119

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). 13) Storytelling the hottest trend in PR in 2018. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016.

Survey 104

Survey Marketing B2B Content Marketing 104

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

NewsWhip

SEPTEMBER 5, 2019

Pumpkin spice season was barely a blip on the radar a few years ago, generating a collective 2 million engagements to content in all of 2016. She’s most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling.

Web 116

Web Data Trends Brand 116

Cision

MARCH 31, 2016

Read Cision’s free “State of the Media 2016 Report!” It’s a useful word, in that it describes a whole spectrum of media and information. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

DECEMBER 27, 2016

Looking back on the 2016 segment gives us a snapshot of thought processes, lessons, and insights from a variety of journalists, VP of Communications, PR professionals, communications directors and more. Technology and communication tools are constantly changing, with consumers finding themselves bombarded by information on every side.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. Enter the era of Growth PR.

Measurement 56

Measurement Storytelling Data Technology 56

The Hoffman Agency

MARCH 22, 2019

The answer lies in pieces of information from over 2,000 exhibitors, stakeholders and conference speakers around the world — quite literally. They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016. While these numbers don’t lie, what do they actually mean for our client?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Communications Conversations

JANUARY 26, 2016

Flash forward to 2016: Media reach is shrinking (traditionally). And people have many more vehicles to get information each day than they did, even just 10 years ago. .” And, tools like 360 video and virtual reality are on the doorstep of taking that storytelling capacity for brands to a level we’ve never seen before.

Media Relations 60

Media Relations Media Newspapers Print 60

Beyond PR

NOVEMBER 29, 2016

This is not unlike trying to explain PR in 2016. Storytelling for example, finds it roots in cave paintings and the earliest form of communication. They want to inform their readers, but your job is to bridge the gap between your client and the media. The guests are human, except when they are not. All About Story.

Storytelling 40

Storytelling Agency Creativity Twitter 40

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” When employees are informed, this leads to trust. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 198

Writing Communications Marketing B2B 198

Marketwired

JANUARY 5, 2016

Take a look at our suggestions for staying on top of your PR game in 2016. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. 5 #NewYearsResolutions for #PR Professionals in 2016: What Made #Marketwired’s List Click To Tweet.

Mobile 100

Mobile Content Marketing Survey Infographics 100

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1: Towards the end of 2015, I was feeling distracted.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. He thrives on new challenges and knows how to turn connections into relationships.

Sports 0

Sports Leadership Internal International 0

NewsWhip

JANUARY 27, 2020

million engagements to stories covering the movement, Oscar noms themselves and final results, 2016 still holds the record for most engagements to content about #OscarsSoWhite. Engagements to #OscarsSoWhite content in 2016. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Film 88

Film Media Television Journalism 88