Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Cision

MARCH 31, 2016

Read Cision’s free “State of the Media 2016 Report!” How has content marketing changed over the years? What advice do you have for brands looking to improve their content strategy? It may surprise you to hear this, given my title, but I wish the word “content” would go away. They’re about people.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. When employees are informed, this leads to trust.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

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Meeting Communications Marketing Community 40

Marketwired

JANUARY 5, 2016

Take a look at our suggestions for staying on top of your PR game in 2016. Focus your content-sharing and creation efforts. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. Leverage micro-moments.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JULY 16, 2016

Here are three data intensive and thought-provoking pieces on B2B content marketing. 1) B2B Marketers Struggle with Effective Content Marketing. Content marketing continues to grow as a trend. Also see: B2B Solved the Biggest Content Marketing Challenge Yesterday .

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

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Video YouTube Web Case Study 40

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. ” I’ve been surprised by how similar content marketing is to journalism. A lot of things. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 12, 2017

“‘Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People are inundated with information like never before. 6) Finding a content marketing niche. Also see: PR and Storytelling; Off Script #7: Lou Hoffman.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

ReimaginePR

SEPTEMBER 21, 2016

Depending on where you get your news from, you’re either constantly bombarded with information about the Trans-Pacific Partnership (TPP) agreement, or you have absolutely no idea what we’re talking about. Even though each country signed the pact on February 4, 2016, the TPP still needs to be ratified in each country’s version of congress.

Telecommunications 120

Telecommunications Privacy Software Data 120

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Also see PR and Storytelling; Off Script No. 12) More dramatic platform changes will challenge marketing. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 169

Marketing Employee Content Marketing Training 169

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. The democratization of media has had a profound impact on the influence of information on the sales cycle according to keynote speaker and author Dan Pink.

Content Marketing 60

Content Marketing Publicity Marketing Television 60