2016 Information Journalism Storytelling 
Cision
DECEMBER 29, 2015
Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? Learn how to build a brand journalism program with Cision’s free white paper! Episodic Content .
ImPRessions - Crenshaw Communications
DECEMBER 6, 2016
Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election. Attribute everything.
ImPRessions - Crenshaw Communications
NOVEMBER 23, 2016
From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. A look at the year in review offers some clues as to what 2017 year has in store. Video goes vertical.
Beyond PR
AUGUST 11, 2016
Once a digital haven for younger Millennials and Gen Z, image messaging app Snapchat has spent 2016 broadening its appeal. The Wall Street Journal reported last month that 14 percent of U.S. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. Download our Buyer 2.0
Ishmael's Corner
JANUARY 27, 2015
But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. The Crush of Information Is Only Getting Worse.
Cision
MARCH 31, 2016
What was behind your decision to switch from journalism to PR? Read Cision’s free “State of the Media 2016 Report!” How will your background in journalism help you in this new position? It’s a useful word, in that it describes a whole spectrum of media and information. ” I hope I haven’t switched!
Sword and the Script
DECEMBER 4, 2018
On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). 13) Storytelling the hottest trend in PR in 2018. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016.
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