Marketwired

FEBRUARY 4, 2016

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. 2016 is not that old, but we are staring down the year 2020. If you are a PR pro in 2016, you are most likely still trying to describe what you do.

Television 100

Television Radio Measurement Facebook 100

Konnect Agency

NOVEMBER 14, 2022

TikTok originally launched in 2016, but the skyrocket to popularity came during the onset of the global pandemic in 2020, when people around the world found themselves with considerably more downtime. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

Maxim Behar

FEBRUARY 20, 2024

An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages. You get on Twitter and Facebook and learn the latest. After all, press releases are still in circulation.

Social Media 59

Social Media Facebook Airlines Web 59

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. What’s more, media credibility has actually increased over 2016. 2017 also brought a reckoning of sorts for Facebook. Mainstream media. For the MSM, 2017 was filled with ups and downs.

Airlines 180

Airlines Reputation Journalism Crisis 180

Cision

FEBRUARY 16, 2016

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. In 2015, Twitter introduced new tools Curator and Moment to help journalists curate and embed tweets on websites, mobile apps and television.

Report 120

Report Media Television Pitching 120

Cision

OCTOBER 13, 2016

Furthermore, according to the Pew Research Center , 24 percent of Americans don’t have cable television — 15 percent are cord-cutters, or people who abandoned satellite or cable TV, and the other 9 percent never had cable in the first place. According to a survey by comScore , as much as 21 percent of Americans listen to podcasts.

Policies 120

Policies Analysis Television Survey 120

ImPRessions - Crenshaw Communications

JULY 17, 2017

Internet ad spend surpasses television spend. Facebook and Google dominate digital advertising. The gaming industry generated $100 billion in global revenue in 2016, with nearly half coming from Asia. Here are some of the most relevant trends for PR. We’re simply always connected, apparently. Gaming just won’t die.

Trends 159

Trends Mobile Advertising Advertising 159

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. The rise of ad blocking was the story of Meeker’s 2016 report.

Publicity 122

Publicity Marketing Healthcare Television 122

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers. engagement on YouTube (from 29.4m

YouTube 28

YouTube Advertising Advertising Television 28

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. You now have a different, more exciting challenge. Changing Habits. Organic content is PR.

Pitching 120

Pitching How To Instagram YouTube 120

Stephen Waddington

AUGUST 3, 2017

Take-up of fixed broadband in the home has increased since last year; more than eight in ten (82%) households now have a fixed broadband connection, compared to 79% in 2016. 2 Over the top television. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2

Report 100

Report Communications Analysis Television 100

Beyond PR

FEBRUARY 13, 2018

Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 population , spending more time with television, magazines and radio. LinkedIn is as popular, and Facebook and Pinterest are less popular. African Americans make up roughly 12 percent of the U.S. Last year, the U.S.

Television 72

Television Education Groups Community 72

Waxing UnLyrical

NOVEMBER 14, 2016

Today’s #Social PR Spotlight shines on Sean Sorita, who became a Social PR Virtuoso in May 2016. My ultimate dream career is to become a Hollywood publicist to celebrities in music, movies and television. You can learn more about and talk to Sean via LinkedIn , Twitter , Facebook , and Instagram.

Insurance 40

Insurance Insurance Course Television 40

PRSay

SEPTEMBER 30, 2016

Living less than a mile from where a talented singer from The Voice had been shot and killed less than 24 hours prior, I recall thinking it was a mistake when I scanned Facebook on my phone around 4 a.m. As the morning of June 12 unfolded, I struggled with the decision – as a parent – to switch on the television. The City Beautiful.

Community 60

Community Local Government Television 60

PRSay

SEPTEMBER 29, 2016

Living less than a mile from where a talented singer from The Voice had been shot and killed less than 24 hours prior, I recall thinking it was a mistake when I scanned Facebook on my phone around 4 a.m. As the morning of June 12 unfolded, I struggled with the decision – as a parent – to switch on the television. The City Beautiful.

Community 60

Community Local Government Television 60

Waxing UnLyrical

NOVEMBER 20, 2018

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. More data has been created in the past two years than in the entire previous history of the human race.

Measurement 56

Measurement Storytelling Data Technology 56

PRSay

AUGUST 12, 2016

I am also intrigued by a few new propositions on Facebook – especially Facebook Live – and so far I really like how certain media outlets such as Yahoo! Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PR Conversations

NOVEMBER 27, 2015

Facebook and Twitter were “filtered” (a nice way to say they are not normally available, without breaking the law). I had one condition: My presentation would focus on this recent and important event, with my own words and professional perspective. See the full and final text of my presentation here. The Internet connection was random.

Conference 40

Conference Hotels Internal International 40

Mindful Marketing

JANUARY 1, 2022

In centuries gone by, that influence was limited to direct interpersonal contact and then to traditional mass media like television. ByteDance released TikTok, or Douyin as it’s known in China, in September of 2016. In TikTok’s defense, the Blackout Challenge predates the social media platform.

Privacy 72

Privacy Social Media Trends Video 72

Solo PR Pro

JANUARY 19, 2016

A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. Remember when organic reach on Facebook approached 50%? We all can agree that now is a great time to plan for a more prosperous 2016. Adele’s “Hello” is more than a musical revelation. Hello, how are you?

Strategy 40

Strategy Brand Branding Journalism 40

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Phone calls, emails, Hangouts and Facebook messages all eat up time that you could have spent completing projects and can easily get out of hand if you let it. What is Deep Work?

Writing 114

Writing Social Media SEO Blogging 114

ImPRessions - Crenshaw Communications

DECEMBER 19, 2018

It revealed a sophisticated influence campaign by Russia’s Internet Research Agency (IRA) that blended paid, earned, owned, and shared content on multiple social platforms, from Twitter and Facebook to YouTube and Instagram. First came revelations of “fake news” items shared on Facebook and other platforms.

Government 170

Government Facebook Instagram Television 170

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2017

One of the smartest ways to keep producing high-quality public relations work is to keep reading – and not just work-related headlines or the clickbait on your Facebook page! The Platinum Age of Television by David Bianculli. We’re also talking about books. Well, certainly not Tur.

Television 189

Television Film Creativity Writing 189

The Stalwart Blog

OCTOBER 1, 2015

As the 2016 presidential election nears the one year countdown mark, candidates are crawling over every social medium they can find. Social Media & Then Some. However, a social media presence isn’t the only approach candidates are taking to attract Millennials.

Television 60

Television Fashion Analysis Social Media 60

Presspage

MAY 10, 2017

For example, a team of six, worked shifts over five days posting content on Twitter, Facebook and Youtube for the live, visually driven coverage of the 2016 Track Cycling World Championships, and delivered an astonishing 450 million impacts in social channels. Yet the foundations of PR seem to be stable over time.

Video 109

Video Technology Television Radio 109

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. As targeting continues to thin in Facebook Ads, it will become more common to strike third-party data partnerships with companies like Oracle, thus enabling for-extra-fee targeting in Facebook itself and other channels.

Social Media 91

Social Media Marketing Media Creativity 91

Cision

JUNE 27, 2016

Using other social media outlets they encouraged supporters to watch the scope, but it was unneccesary: C-SPAN and CNN picked up their Periscope broadcast and televised it (some legislators broadcasted on Facebook Live as well ). Scott Peters (@ScottPetersSD) June 23, 2016. Live-streaming Audiences May Have a Learning Curve.

Case Study 185

Case Study YouTube Mobile Facebook 185

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. Early campaigning on social media has never seen such intensity, and both candidates churned out content across Twitter, Facebook and Instagram using hashtags such as #ImWithHer and #CrookedHillary.

Social Media 48

Social Media Media Twitter Survey 48

Sword and the Script

NOVEMBER 29, 2016

For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. Credibility: Why Content Marketing also needs PR . The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Peter Himler (@PeterHimler) January 13, 2016. Adele anyone ? Karlie Kloss on Twitter.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

The Stalwart Blog

APRIL 10, 2015

Former Florida Governor Jeb Bush went on Facebook earlier this year to announce his super PAC. It makes sense that many 2016 candidates are slowly revealing themselves on social media, although younger voters may think platforms like Facebook are passé. The youth vote is incredibly important.

Television 60

Television Mobile Government Facebook 60