ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. What’s more, media credibility has actually increased over 2016. 2017 also brought a reckoning of sorts for Facebook. Mainstream media. For the MSM, 2017 was filled with ups and downs.

Airlines 180

Airlines Reputation Journalism Crisis 180

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. The rise of ad blocking was the story of Meeker’s 2016 report.

Publicity 122

Publicity Marketing Healthcare Television 122

Stephen Waddington

AUGUST 3, 2017

Take-up of fixed broadband in the home has increased since last year; more than eight in ten (82%) households now have a fixed broadband connection, compared to 79% in 2016. 2 Over the top television. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2

Report 100

Report Communications Analysis Television 100

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

Measurement 56

Measurement Storytelling Data Technology 56

PR Conversations

NOVEMBER 27, 2015

Facebook and Twitter were “filtered” (a nice way to say they are not normally available, without breaking the law). Another standout was Ali , a 24-year-old, very curious, technology student who when I asked what he wanted to do in life, bluntly responded, “I want to be rich.” See the full and final text of my presentation here.

Conference 40

Conference Hotels Internal International 40

Mindful Marketing

JANUARY 1, 2022

In centuries gone by, that influence was limited to direct interpersonal contact and then to traditional mass media like television. ByteDance released TikTok, or Douyin as it’s known in China, in September of 2016. In TikTok’s defense, the Blackout Challenge predates the social media platform.

Privacy 72

Privacy Social Media Trends Video 72

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. Phone calls, emails, Hangouts and Facebook messages all eat up time that you could have spent completing projects and can easily get out of hand if you let it. What is Deep Work?

Writing 114

Writing Social Media SEO Blogging 114

Presspage

MAY 10, 2017

As a result, a large part of our conversations nowadays are facilitated by technology, initiating a shift from formal written communication to more informal personal communication. Technology has enriched our vocabulary, introducing us to new words such as binge-watching, selfie and abandonware.

Video 109

Video Technology Television Radio 109

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. As targeting continues to thin in Facebook Ads, it will become more common to strike third-party data partnerships with companies like Oracle, thus enabling for-extra-fee targeting in Facebook itself and other channels.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Cision

JUNE 27, 2016

Using other social media outlets they encouraged supporters to watch the scope, but it was unneccesary: C-SPAN and CNN picked up their Periscope broadcast and televised it (some legislators broadcasted on Facebook Live as well ). Scott Peters (@ScottPetersSD) June 23, 2016. “This is the joy of technology.”

Case Study 185

Case Study YouTube Mobile Facebook 185

PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. And historically, these campaigns are a first look of how new tactics or technologies can be or will be employed at a grand scale. So, why should we pay attention to the campaign strategies of the presidential elections?

Social Media 48

Social Media Media Twitter Survey 48

The Stalwart Blog

APRIL 10, 2015

The announcements and how they’re evolving is fascinating, especially now with technology changing so drastically every four years. Former Florida Governor Jeb Bush went on Facebook earlier this year to announce his super PAC. I don’t even need to mention what happened to Ted Cruz because you have to be living on Mars to not know.

Television 60

Television Mobile Government Facebook 60