Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect. Will consumers remain loyal or take their business elsewhere?

Communications 148

Communications Film Radio Reputation 148

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. But one highly undesirable outcome is “fake news.”

Government 149

Government YouTube Wikipedia Google 149

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election.

Publicity 120

Publicity Storytelling Journalism Viral 120

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

PRSay

AUGUST 31, 2016

If anything, with consumers expecting radical transparency, they are even more relevant. Supporting Ethical Journalism – Sept. McClennan, APR , PRSA 2016 National Board Chair has been stationed at MSLGROUP for more than 20 years, where he has led teams in a variety of industries including consumer technology and healthcare technology.

Ethics 113

Ethics Policies Healthcare Journalism 113

Flatiron Communications

APRIL 19, 2022

If you’re an avid news consumer, like me, or your profession demands it, like mine, you’re no doubt alarmed by the toll your daily habit is taking on your wallet. The Wall Street Journal ($100). Blendle , not to be confused with online dating site Blendr , claims to be “the biggest platform of premium journalism in the country.”

Journalism 36

Journalism Enterprise Local Writing 36

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Doctor Spin

JANUARY 16, 2024

“Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” Source: Journal of Professional Communication 9 Grunig, J. Journal of Professional Communication, 1.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 163

Financial Video Consumer Data 163

Flack's Revenge

APRIL 20, 2017

It’s like we went to sleep in late 2016 and woke up with a post-election New Years, fake news, post-truth hangover. I thought I’d offer the following tips: We’re all news consumers too. Before, we generally believed in the sanctity of truth and reason. Now nothing seems real, and it is hard to know what to hold onto.

Wikipedia 159

Wikipedia Ethics Education Data 159

5W PR

MARCH 12, 2018

5W and Lycored took a technical industry standard and turned it into a simple and relatable concept for consumers by breaking beauty out of its proverbial box and creating an emotional connection to ingestible skincare. while promoting positive ideologies surrounding beauty from within and helping people love themselves more along the way.

Video 68

Video Mobile Consumer Advertising 68

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day.

Trends 83

Trends Publicity Analytics Software 83

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Read Cision’s free “State of the Media 2016 Report!” How will your background in journalism help you in this new position? I’m also looking forward to working with a great group of people with a wide range of skills and experience.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. Think Netflix + The Wall Street Journal (and a bunch of others here ). Flash forward to 2016: Media reach is shrinking (traditionally).

Media Relations 60

Media Relations Media Newspapers Print 60

Shift Communications

MARCH 22, 2016

Apple has made Privacy/Policy/Security Everyone’s Concern: Throughout interactive, there were a multitude of conversations on encryption, consumer privacy and government involvement in private sector product development. Esquire: The 12 Biggest Winners of SXSW 2016. USA Today: 5 Awesome Tech Takeaways from SXSW 2016.

Privacy 60

Privacy Hotels Film Data 60

Cision

DECEMBER 27, 2016

This year, I got to join the staff writing the Behind the Headlines segment and began brushing shoulders (or exchanging emails) with some of the biggest influencers, movers and shakers of the journalism and PR industries. As soon as you start presuming you have every answer, you start failing your clients, consumers and audiences.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Cision

SEPTEMBER 8, 2016

What advice do you have for brands looking to improve their communication and better connect with consumers? Download our new report – Cision’s 2016 Global Social Journalism Study – today. Brands need to get out of the office and interact with the public and conduct research. Images via Pixabay: 1 , 2 , 3.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

PR Conversations

MARCH 8, 2016

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

Publicity 40

Publicity How To Newspapers Radio 40

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Read more: Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs.

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

JULY 20, 2016

It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines.

Media Relations 40

Media Relations Media Local Healthcare 40

Communications Conversations

JUNE 8, 2017

2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. and partnerships with awesome nonprofits like Technovation[MN]. Pretty awesome. What did you learn from that experience?

Banking 113

Banking Sports Financial Corporate 113

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors?

Pitching 43

Pitching Journalism Tools Agency 43

PRSay

FEBRUARY 27, 2017

At the time, that meant I would likely end up doing some form of journalism. The 2016 labor force statistics from the current population survey provided by the Bureau of Labor Statistics reports that of all people employed in public relations, still less than 10% are African American. Where was everyone else in this industry?

Conference 60

Conference Education Public Affairs Television 60

PR 20/20

APRIL 1, 2021

Scripps School of Journalism spring quarter of my junior year. That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005.

Education 52

Education Marketing Conference Agriculture 52

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. You must turn down time-consuming commitments. P.S. Cialdini brought out a follow-up book in September 2016. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 198

Marketing Content Marketing Data Social Media 198

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. August 19, 2016. n82dZH2gfl pic.twitter.com/rGp1nmA94G — Ryan Lochte (@RyanLochte).

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

MaccaPR

JULY 27, 2016

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. It takes consumers through the journey the lumber guys went through,” says Haan.

Marketing 48

Marketing Video Consumer Agency 48

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. Brands that have a truly distinct voice and story to tell are more likely to get noticed — by media, influencers, consumers and stakeholders.

Film 120

Film Creativity Brand Branding 120