Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Carrie Morgan (@morgancarrie) April 7, 2016. I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Carrie Morgan (@morgancarrie) April 7, 2016. I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. How to Evolve with the 2016 #PRTrends Click To Tweet.

Trends 105

Trends How To SEO Google 105

Cision

DECEMBER 17, 2015

PR is now a two-way conversation between the brand and its audience. The brand message can be influenced but it cannot be controlled anymore. We, as PR professionals, rely on creating goodwill between a brand and its customers. If a brand is real and personable, people want to connect with it.

Brand 120

Brand Branding Nonprofit Storytelling 120

Marketwired

JANUARY 5, 2016

Take a look at our suggestions for staying on top of your PR game in 2016. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. 5 #NewYearsResolutions for #PR Professionals in 2016: What Made #Marketwired’s List Click To Tweet.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Your brand’s Netflix is out there.

Storytelling 40

Storytelling Brand Branding Wireless 40

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Creativity helps express company values in a distinct brand voice. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

Beyond PR

AUGUST 11, 2016

Once a digital haven for younger Millennials and Gen Z, image messaging app Snapchat has spent 2016 broadening its appeal. But, this is good news for those in the PR, marketing and branding world who are looking for new ways to reach their audience. Do a quick series of questions with an influencer or brand advocate.

Storytelling 40

Storytelling Brand Branding Journalism 40

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Guest Post by Hanna Knowles.

Creativity 73

Creativity Communications Brand Branding 73

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. 2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.”

Marketing 60

Marketing Mobile Pinterest Analysis 60

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. Driving around the country to sell it to brands.

Software 78

Software Banking Resources Government 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling.

How To 282

How To Storytelling B2C Measurement 282

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. or “What was that even about?”. via GIPHY.

Communications 209

Communications Policies Storytelling Groups 209

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. It takes time to build a brand, a voice, etc. You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand.

Social Media 174

Social Media Media Analytics Data 174

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate.

Radio 74

Radio Television Media Local 74

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. P.S. Cialdini brought out a follow-up book in September 2016. Be a reverse-positioned brand. Be a hostile brand.

Writing 84

Writing Google Meeting Airlines 84

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

Case Study 113

Case Study Journalism Study Instagram 113

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. It was amazing to share with one another and our fellow attendees at the 2016 Florida Public Relations Association Conference in Tampa Bay, Florida! Become the Storytelling Hero: Literally!

Conference 40

Conference Crisis Community Crisis Communications 40

5W PR

JANUARY 15, 2020

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Augmented Reality (AR).

Technology 78

Technology Storytelling Consumer Brand 78

Cision

APRIL 1, 2016

Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. It ’ s going to be a big 2016 for Instagram. You slowly introduce new timelines, add branded content and hope people won ’ t migrate away. Brands will always migrate to what you think is cool.

Instagram 120

Instagram Wikipedia Privacy Policies 120

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 176

Case Study Healthcare Film Brand 176

Solo PR Pro

JANUARY 19, 2016

He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. Case in point, groups conducted a social media audit of four multi-million dollar brands. Hoard content.

Strategy 40

Strategy Brand Branding Journalism 40

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Catching consumers’ attention is easier said than done — especially in the digital age, where consumers are constantly dodging branded messages.

Consumer 49

Consumer Brand Branding Reputation 49

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. And the pictures on your IG account should tie easily to that theme. Instagram Users.

Instagram 158

Instagram Publicity How To Social Media 158

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Internally, data can inform our PR strategy and make our branded content better and more engaging. And, of course, the data we create through our own branded research for clients creates news.

Trends 157

Trends Privacy Data Reputation 157

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. So, too, should the businesses and brands that support social-impact programs. Make it authentic. Drive engagement year-round. Keep it simple.

Corporate 168

Corporate How To Employee Nonprofit 168

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. Nice bump from Best Tweeter 2016). Shareably storytelling/sharing. The day featured panels on just about every aspect of the field.

Tools 120

Tools Enterprise Analytics Case Study 120