Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Prakkypedia

DECEMBER 31, 2015

Last year more and more of my friends decided to change their approach to social media. But as this fantastic piece in The Conversation in April last year relates, it may not be a digital detox we need to commit to, but a rethink of our relationship with technology because tech can often be good in our lives.

Facebook 60

Facebook Social Media Writing Technology 60

PR in High Definition

APRIL 30, 2024

The term ‘FemTech’ was coined by Ida Tin in 2016 (Co-Founder of Clue), just eight years ago. But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. But today, we’re in the midst of a revolution – albeit a quiet one – of technology catered solely to women.

Privacy 62

Privacy Energy Technology Financial 62

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. 53 percent of Millennials would rather lose their sense of smell than their technology. 53 percent of Millennials would rather lose their sense of smell than their technology. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

Meeting 98

Meeting Automotive Mobile Media 98

Cision

APRIL 21, 2016

Social media. In the face of advancing technology and shifting news preferences, reporters have turned to social media to reach their audiences where they want to consume news most. Here are three ways social media is an effective tool for journalists: Want more insights on journalists’ use of social media?

Pitching 120

Pitching Social Media Trends Report 120

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Leyla Arsan (@leyla_a) July 1, 2016. More, More and Still More.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

PR 20/20

MARCH 17, 2016

But, don’t fear because there are plenty of ways to quickly and easily incorporate video into your 2016 marketing plans. Enhance your social strategy. Chances are your brand is on at least one social media channel, seeing as 9 out of 10 companies use social media. Get started with your 2016 video goals.

Video 40

Video Marketing Mobile YouTube 40

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 117

Software Tools Publicity System 117

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography. Day in the life” of business leaders, celebrities and other public figures.

Social Media 54

Social Media Tools Marketing Enterprise 54

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 69

Blogging Strategy How To Writing 69

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. Early posts on Marketing AI Institute’s blog.

Case Study 92

Case Study Study Brand Branding 92

NewsWhip

SEPTEMBER 28, 2022

where he and his analytics team were tracking online news articles and social media posts to gauge their impact on the newly elected minority government. During the 2016 U.S. It also involved creating social media posts around certain topics or starting full-on communications campaigns. Mounting misinformation .

Government 78

Government Viral Tools Study 78

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Why is this important? The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Cision

APRIL 7, 2016

Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. And according to the State of the Media 2016 Report , 18.7 percent of journalists surveyed view Facebook as the social platform most likely to continue adding value to their workload needs. .

Facebook 120

Facebook Media Trends Mobile 120

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Social media management. 83% of managers in 2016 can’t find/hire any. Vice President, Marketing Technology. Machine Reading. Client announcements. Christopher S.

Publicity 166

Publicity Data Analytics Advertising 166

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. And now, here’s this month’s PR technology summary…. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 6) Picks from the PR tech vendor blogs. million paid in stock and $15.9

Analytics 68

Analytics Report Technology Pitching 68

PRSay

AUGUST 31, 2016

This month PRSA is going to hosting a number of Webinars and blog posts. Social Media & Ethics: Common Pitfalls & How to Avoid Them – Sept. It’s why every member of PRSA pledges to adhere to the code of Ethics. I encourage you to check them out: #Prethics. Supporting Ethical Journalism – Sept. 15, time TBD. 22, 8 p.m.

Ethics 113

Ethics Policies Healthcare Journalism 113

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The media has been aggressively criticized by the president, and public trust in the press hovers at 41%, according to Gallup. What’s more, media credibility has actually increased over 2016. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Articles, blog posts and content picks. Meltwater acquires Linkfluence.

Media 108

Media SEO Analytics Analysis 108

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. PR and media are intertwined.

Creativity 150

Creativity Trends Agency Technology 150

Stephen Waddington

AUGUST 11, 2019

Dominic Cummings’ blog provides first hand insight into one of the smartest thinkers in modern communications. I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. Cummings uses his blog to think out loud. Dominic Cummings’ blog sets out the blueprint.

Communications 96

Communications Ethics Public Affairs Government 96

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. For instance, the New York Times ’ You’re the Boss blog published its last post in December 2014 and renamed its small business section Entrepreneurship. How are you going to be more successful? What about services?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Stephen Waddington

AUGUST 3, 2017

Take-up of fixed broadband in the home has increased since last year; more than eight in ten (82%) households now have a fixed broadband connection, compared to 79% in 2016. 5 Growth of social media and messaging. 8 Generation #selfie. #10 Social media envy. . #1 Broadband adoption close to saturation.

Report 100

Report Communications Analysis Television 100

Sword and the Script

DECEMBER 24, 2016

What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year. MarTech Today: Introducing the “influencer marketing technology landscape”. B2B PR Sense Blog: How to write press release headlines that people actually read.

Twitter 60

Twitter How To B2B Analytics 60

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. This struck me as a bold statement, they were younger than me and although I know blogging is not in its 2000s hey day – I still felt it was a powerful tool in the right hands.

Blogging 28

Blogging Marketing Web Twitter 28

Norton's Notes

JANUARY 6, 2016

This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. The furious customer is when a customer gets rather angry and vents his/her fury on social media, in order to get some kind of reaction.

Social Media 28

Social Media Crisis Reputation Crisis Management 28

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. But like SoFi, Uber accomplished one singularly important thing during 2017; it replaced charismatic and controversial founder and CEO Travis Kalanick with respected technology executive Dara Khosrowshahi.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Sword and the Script

FEBRUARY 15, 2020

21% of respondents cited a skills gap as the top barrier to using technology in marketing. The social media platform was trailed by organic search (31%), Instagram ads (26%) and influencers (25%). 63% said external advertising media and digital agencies. Content production to grow 25%. “58% Tech skills gap persists.

Study 78

Study Marketing Brand Branding 78

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 40

Blogging Strategy How To Writing 40

Stephen Waddington

JUNE 5, 2017

The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. Engagement is the primary means of measurement for social media marketing.

Publicity 122

Publicity Marketing Healthcare Television 122

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

OCTOBER 4, 2018

Incorporating videos into your social media feeds certainly isn’t a new idea. Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users. Square Format. And by no surprise, it’s growing.

Video 78

Video Trends Strategy Marketing 78

Shift Communications

JANUARY 31, 2017

Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. Third, fake news is shared most on Facebook, far more than other social media channels. Vice President, Marketing Technology.

Analysis 60

Analysis Data Facebook Training 60